The Language of Luxury

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Photo by Garytnt One of the best venues to understand the marketing arena is by watching the Superbowl.  The Superbowl reaches over 90 million viewers, and   the advertisers’ intent is to generate “buzz”, and to firmly establish their position in the marketplace.  As luxury real estate marketing...
As a luxury real estate marketing professional you can distinguish yourself from the competition with a great slogan.  The slogan is effective when you can distill in a few words the essence of your brand.  How are you distinct from your competition? In the highly competitive world of auto insur...
This particular farmer in Santa Barbara comes early and spends time aligning his beautiful carrots.  When you pass by you can actually whiff the aroma that the carrots exude, which has never happened to me in a supermarket.  Wishing you all a great week ahead as January comes to an end WATCH VID...
Our deck is bordered with pink jasmine.  They make great hedges and have a sweet light scent when they bloom.  The resident hummingbirds are attracted to their nectar.  With ther warm spell of weather in Central and Southern California, this January, we have a"faux," spring, and many trees and i...
One of our favorite vegetable pushers (as he refers to himself) treated us to the new "in" vegetable.  Heirloom broccoli ipictured above is the ancestor of the broccoli we now see in supermarkets.   He explained that the taste of the heirloom broccoli is much more flavorful that the regular broc...
This post was inspired by Toni Wiedman's comment on our post, Is Customer Service a Luxury?  Here is what one of our favorite bloggers said,  " Your list of great customer service qualities should be called Best Real Estate Agent Qualities because it takes all those things to be a great agent." ...
  "A 'no' uttered from the deepest conviction is better than a 'yes' merely uttered to please, or worse, to avoid trouble." Mahatma Gandhi. We keep hearing from the majority of luxury real estate marketing professionals that they don’t have time!  And given the condition of the market, they feel ...
 “The greatest danger for a luxury firm is to lose its status as a differentiated, premium brand, but wealthy consumer perceptions suggest that luxury overall may be in danger of losing its cachet,” said Milton Pedraza, CEO of the Luxury Institute. “This calls for a renewal of efforts to be uniq...
Yesterday morning we woke up to this magnificent sunrise outsied our bedroom window.  Our Carpinteria sunrises are magnificent, I started taking pictures as it evolved, and the picture above is the final manifestation.  This is the raw image, it has not been altered in any way.  The colors are s...
  From the outside looking in Malibu has a very high profile due, in part, to the paparazzi and the media shining a spotlight on its glamorous surface.  Certainly, it is known as getaway for many Hollywood celebrities and titans of business.  The sitcom, Two and a Half Men takes place here. Even ...

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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