Another leading trend in the affluent sector that impacts luxury real estate marketing is the growing technology IQ of the affluent consumer. The affluent consumer has become tech savvy, and understands the value of the internet as a source of original knowledge and up to date information.
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01/15/2012
After enjoying two weeks of sunny skies and warmer weather, the clouds arrived, and it looks like the rains will soon follow. The cloud show was superb. Santa Barbara gets an annual rain fall of 15 inches, and an average of 300 days of sunshine. Happy Sunday, Cheers Ron & Alexandra WATCH VID
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01/15/2012
1912 Simplex Auto It is fun on occasion to focus on the past, and realize how much our lifestyle differs from what is was 100 years ago: The average life expectancy for men was 47 Only 14 percent of home had a bathtub 8 percent of homes had a telephone 8000 cars and a 144 miles of paved road The
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01/15/2012
I love cyclamens. When I was a child I used to pick them in a forested area in Beirut, near our home, where they grew wild. I love their odd shape, their bright colors and their varegated leaves. Yesterday, we were walking by the Montecito Inn (formerly owned by Charlie Chaplin), and the flow
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01/14/2012
Ron and I find ourselves often focused on the unusual as it is an inspiration for design and branding ideas. This morning at Gelson;s Ron noticed a bouquet with Queen Anne's Lace. We took a picture. Up close, the pattern of the flower was very special and we wanted to share it with you. It i
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01/13/2012
We continue to appreciate where we live and the beauty around us. This morning bright and early, we zoomed up to Gelson's Market for a croissant and a cup of coffee. The temperature was 36 degrees, and the sky was clear, and you could see every rock on the mountains/hills from the parking lot.
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01/13/2012
One of the leading trends in the affluent sector that impacts luxury real estate marketing is the change in how the affluent define luxury. The affluent are becoming “value masters”, the new badge of smart consumers. The annual Ipsos Mendelsohn Affluent Survey (by Ad Age) is a nationally repre
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01/12/2012
We stopped at Cantwells Deli in Summerland to pick up some cheese. It is the perfect place to stop and get something special, if we don't feel like going to town. On our way out of the store we saw the sun had set signaling Day's End. Cheers, Ron & Alexandra WATCH VIDEOS- Buzz-Worthy Luxury R
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01/11/2012
From a branding standpoint, there is a huge difference between a trademark and a “Trustmark”. If market leadership is your quest, this distinction is of paramount importance. Trust is the expectation that promises will be kept. Trust is earned by the demonstration of kept promises. In the co
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01/11/2012
As a luxury real estate marketing professional, one of the most important, yet overlooked ingredients in building a successful practice is being congruent in your actions, your business systems your marketing message, in your website design (and content) and in your collateral material. Your en
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01/10/2012
