Ivanka Trump at LAX, Photo by HotshotsWorldwide What is in a name brand? Everything is the answer, if your name is Trump. A new luxury brokerage firm opened in New York, the name said it all “Trump International Realty”. The Trump name is synonymous with luxury real estate and luxury real e
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10/31/2012
We were both up at 6Am. I had plans to write a post, and comments after a cup of coffee and a bagel. And here I am at 6PM looking at the Sunset lighting up the big Monterey pine. So much went topsy turvy with Sandy'suninvited visit to the East Coast...appointments were rescheduled, people nee
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10/30/2012
Courtesy of Apple If you want to gain or sustain market leadership, as a luxury real estate marketing professional, pay close attention to market leaders in other luxury product and services fields. They can offer you invaluable clues. We watch Apple like a hawk because it is the most valuable
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10/29/2012
Yesterday at the Farmers' Market many of the stands had newly ripened tomatoes thanks to a week of warm weather that is continuing into next week. Happy Sunday, Cheers, Ron & Alexandra WATCH VIDEOS Buzz-Worthy Luxury Real Estate Websites Personal Branding Case Studies Company Branding Cas
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10/28/2012
It is another splendid morning with the sun shining bright as we enter the parking lot where the Santa Barbara Farmers' Market is held. Among all the fiery colors of autumn, we are drawn to these fennels and leeks. We both love leeks for their flavor which we use in many of the things we cook.
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10/27/2012
Back from our walk on a warm sunny day in October on Sandyland Beach in Carpinteria. This sea duck let me get up close and personal, and this bird knows with any doubt that Life is a Beach. Here is view to the point where the channel we cross to the other side heading home is. You can sense th
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10/26/2012
It has been a long week and we are going to be heading to the beach soon at low tide. I am looking forward to finding more patterns in the sand. The above is one of our favorites as the water is swirling in different directions. Wishing you all a delightful Friday and a great weekend. Cheers
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10/26/2012
As a luxury real estate professional, it is important to know and understand the psycho graphics of your marketplace. One way to do this is to analyze why and how you buy luxurious products. Here is an example. We were just at our local wine warehouse store, Carpinteria Wine Company, to purcha
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10/25/2012
Those of you who have followed our blog know our fascination with the patterns that the moving waters make in the sand on our Sandyland Beach in Carpinteria. These particular movements created what could be interpreted as little ghosts. When you walk over them, they are hard and solid under fo
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10/24/2012
Courtesy of Apple EXCEPTIONAL MESSAGING Messaging, the way in which you communicate your extraordinary promise of value to your ideal clients is one of the most overlooked components of personal and company branding for luxury real estate marketing professionals. To sharpen your own marketing
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10/24/2012
