The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2014 

We woke uo to a gorgeous morning and headed for out to the market.  As we were driving our hearts were filled with appreciation for every aspect of our lives, here in Santa Barbara.  Beauty is everwhere one looks here.  The photo above is of the parking lot, near the market trimmed with purple tr...
05/31/2014
These lovely flowers brighten spring and early summer gardens in Santa Barbara County.  They are so colorful and cheery.  The Latin name for them is Ranuculus, and it means little frogs.  Legend has it that they were originally found growing near water like frogs. We are busy catching up and rec...
05/30/2014
This series is a PREVIEW of our Online Video Course: Which Niche Can Make You Rich! HOW TO BALANCE HIGH TECH & HIGH TOUCH   Fear of missing out on the latest technology has thrown many real estate professionals off balance. It is time to regain your balance.  Part 1   l   Part 2   l   Part 3   l...
05/27/2014
Today, Memorial Day felt like a bonus day.  We did work, but at a more leisurely pace.  It is so amazing what one can accomplish with stress.  We just wanted to share another example of chalk art that spoke volumes. Wishing everyone a great short week. Cheers, Written by Ron & Alexandra Seigel- ...
05/26/2014
The Chalk Art Festival, I Madonnari, at the Santa Barbara Mission plaza is in full swing this morning. We got there early to get some good photos, and we were surprised that so many people were already there. The food concessions were getting ready for the expected crowds of people which this ev...
05/25/2014
  Summertime and the living is easy, when you have beautiful heirloom tomatoes!  Time for ensalata caprese with freshly made burrata cheese, (made from mozarella and cream), green extra virgin Tuscan olive oil, and several thriving basil plants outside your back door! The Santa Barbara Farmers Ma...
05/24/2014
We both enjoy brands with a sense of humor.  And because of that, we end up purchasing something because it is fun.  This morning, as I was refilling our empty pantry at Trader Joe’s, I spotted this fun snack…and sure enough it landed in my basket. Can this be translated to real estate?  It can,...
05/22/2014
Our favorite event of the year is here.  I Madonnari, the Italian Street Painting Festival is back again this Memorial Day Weekend at the  Santa Barbara Mission Plaza.  It begins on Saturday May 24th, and runs through the 26th.   The entire plaza is transformed with pastels on the pavement, and ...
05/22/2014
This trio greated us as we entered the basement level of Nordstrom's in Santa Barbara from the parking garage.  I just had to take a photo, I have no idea what was being communicated!  At the very least, it was an example of a bad hair day, or a pop of color...LOL What do you think? Happy Wednesd...
05/21/2014
Over the past few years, we have noticed that many agents are not adding their head-shot to their business cards.  It seems to be a growing trend and a differentiator for many real estate professionals both in luxury and the median real estate market. From an aesthetic point of view having a pho...
05/20/2014
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.