The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2014 

Recently we were asked to join a group of “purple agents” (we are substituting the word “purple” for the actual category) real estate agents to advertise on their site.  Positive attributes were enumerated about the added value of purple people and their contributions to society.  We did not joi...
10/31/2014
  This morning before the crack of dawn, we hit the road headed to Beverly Hills for a  7:15 AM appointment. On our way back, we noticed one of our favorite trees in full bloom.  We have been admirers of this tree for years, and we can vouch that it becomes more beautiful each year as it blooms. ...
10/30/2014
     I bought this lovely plant a few days ago.  It is a beautiful calla and the blooms are deep violet, and it certain lights looks almost black...You can see it in the lower blooms! When it is through blooming, I will plant it in a shady spot near our deck. Happy Wednesday!  Written by Ron & Al...
10/29/2014
  This green Thai eggplant is prized in Asian Cuisine!  In taste it is similar to the long dark purple and light purple eggplant.  We liked that it is small and easier to work with! Happy Wednesday,  Written by Ron & Alexandra Seigel-  ABOUT:  Napa Consultants, International is the leader in bra...
10/29/2014
A recent report by the Content Marketing Institute stated that those who are marketing without focus, by publishing general content on a daily basis are creating “content shock” for the consumer.  The consumer is overwhelmed by the amount of information, and cannot keep us with it.    Put yourse...
10/28/2014
    What makes for a successful negotiation in real estate or any other field is taking the time to understand the other person's point of view and concerns.  This is not just nodding and saying, "I see your point."  It is more than that.  Here are the memorable words of Stephen Covey:   "When yo...
10/27/2014
We recently tried the Felino Malbec, which we really enjoyed.  We felt the bouquet emanating from it was heady and pleasant, and we could smell the oak it was aged. Here is a description that the experts gave it: "This intense Malbec has been rounded out with small amounts of Cabernet Sauvignon ...
10/26/2014
We are surrounded with colors daily.  Whether or not we focus on them, they are there to add to our pleasure.   Color affects our moods, our outlook on life.  This celery root is calmingly beautiful with its creamy exterior and green tops.   The red of these pomegranates is eye catching.  It is ...
10/26/2014
We often regale our friends with images of unusual vegetables and new finds, (next post).  Today we wanted to share some of the other aspects that make us smile every Saturday with you.  The balloon man's creation are a delight every Saturday, and kids of all ages appreciate watching him create....
10/25/2014
It is true, we prefer red wines.  However there are occasions when a red wine just doesn't taste good with whatever you are preparing for dinner.  Last weekend, we made shrimp with a Provençal sauce.  This sauce is made with chopped fresh garlic, butter, white wine, fresh tomato, a bit of cayenn...
10/24/2014
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.