The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
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ARCHIVED BLOG POSTS

2015 

Winds are blowing hard, there are whitecaps on the ocean.  Small craft warnings are in effect.  The wind is playing volleyball with the clouds For a moment dark clouds  full of forecasted rain show up darkening the day!  We cheer in anticipation of rain. Five minutes later, the wind clears the s...
02/28/2015
It was windy and cool for us 54 degree morning (wind chill LOL), we braved our way to the Saturday Santa Barbara Farmers Market.  One of the big industries in Carpinteria besides Lynda.com and Carl's Junior is the Floral Industry.   These tulips were grown in the greenhouses, and they are shippe...
02/28/2015
We had lunch at one of the newest restaurants in Montecito.  It is called The Honor Bar.  We shared one of the best crispy chicken sandwiches we have ever eaten.    The Honor Bar is part of the Hillstone Restaurant Group. which owns many restaurants such as: Houston's, Bandera, Rutherford Grill ...
02/27/2015
We recently tried this Barbaresco wine paired with spaghetti topped with bolognese sauce. Bolognese sauce is meat sauce that takes a half a day to make, but well worth the time.  We make a big batch and freeze it in smaller portions. We use Marcella Hazan's recipe.  Barbaresco wines are made wit...
02/27/2015
In the realm of strategic branding, the ultimate coup is creating and defining your own brand category and then becoming the “category killer” (think Kleenex, Scotch Tape, iPod). This is what you want to strive for in marketing luxury real estate: staking your claim on a market niche that is unc...
02/26/2015
As we walk by the homes or condos buildings by the beach in Carpinteria, we noticed the landscaping that often grows with sand around it.  We love the grass contrasted with purple statice.   Wishing you all a great Wednesday, Written by Ron & Alexandra Seigel-  ABOUT:  Napa Consultants, Internat...
02/25/2015
Starring William Powell and Myrna Loy Over 80 years ago, the first of many Thin Man movies came out introducing two legendary lead characters: Nick and Nora Charles. This couple captured the hearts and minds of America and cinema lovers worldwide. The tremendous popularity of these characters ma...
02/23/2015
Photo by c Sbukley We recommend, to luxury real estate marketing professionals, that you update your brand to stay current and relevant. By doing this you will stand out from your competition, and insure your longevity in the business.  Here is an example from the music business as seen on last ...
02/23/2015
As we continued our visit to J. Woetes garden delights in Los Olivos, and other oddities, they mushrooms/or toad stools caught our attention.  We think they would give anyone a smile planted in a pot or around a tree in one's yard. Wishing everyone a great week! Written by Ron & Alexandra Seigel...
02/22/2015
Yesterday, we headed to the Santa Barbara Wine Country after the Farmers Market.  We had a lunch meeting there at Sides, our favorite restaurant. After lunch we went over to J.Woeste's to see what was new and fun in their edgy floral and plant universe.  As we entered this chair caught our atten...
02/22/2015
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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