The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
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ARCHIVED BLOG POSTS

2015 

I was reading Michael Jacobs post yesterday about his progressive journey of decluttering the physical stuff in his life, which led me to thinking about something both Ron and I practice arduously on a daily basis: mental decluttering!   Mental decluttering is taking a few moments several times ...
03/31/2015
I took this picture of ice plants growing on the sand near a home on the beach, and it reminded me of a quote by Johann Wolfgang von Goethe, German epic and lyrical poet, best known for his play, Faust'   Nothing is worth more than this day   Happy Monday Written by Ron & Alexandra Seigel- ABOUT...
03/30/2015
Santa Barbara and its environs have strict signage restrictions.  For instance, the MacDonald's store on State street, has a discreet sign on its door only. This is a CVS store in Montecito also has their sign on their entry door only.  The bougainvillea has taken over, and has become their sign...
03/29/2015
One of the Santa Barbara Farmers Market Stands specializes in Asian and exotic produce.  It is one of our must stops on our Saturday journeys as we weave our way in and out.  Where else can you get fresh organically grown lemon grass pictured above? What if your recipe calls for green garlic?  T...
03/28/2015
Oh, what a gorgeous day we have.  The Santa Barbara Farmers Market was busier than ever.  And the various produce was beautiful and took our breath away.  Pictured above are parsnips.  Parsnips are related to carrots and often roasted, and I saw an intriguing recipe in the New York times pasta w...
03/28/2015
At long last, we made it to the beach this afternoon.  We spotted these dove like birds picking at the sea moss on the rocks.  The rocks are home to young crab, mussels and other sea creatures.  We are blessed with summer like weather. Wishing everyone a great weekend. Written by Ron & Alexandra...
03/27/2015
This is the photo of a wine label.  It is very simple. The label is a single strip and it looks like it is handwritten calligraphy.  It is in Latin, Ex Umbris, which means “From shadows”.  It is a standout amid the usual wine labels. The bottle itself has no outer foil or wax to remove.  All you...
03/26/2015
  As a luxury real estate marketing professional, what words come to mind when people think about your personal or company brand?  The entire exercise of branding is geared to take command of how you want people think about YOU!  If your target market instantly thinks of these words then you have...
03/25/2015
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One of the most common complaints of American workers is that they work long hours and work too hard. Many real estate agents work 7 days a week, and Sundays are often reserved for open houses or showings.   If you lived in Germany, the law dictates that you have to take Sundays off.  Known as G...
03/25/2015
We had to run into Office Max here in Santa Barbara, to buy a cartridge of ink for our desktop printer.  As we have mentioned before, regardless of the area a building is located in, one can always find beautiful landscaping in Santa Barbara.  These lovely trumpet bushes accent and soften this c...
03/24/2015
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.