The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2015 

A rhapsody in pink with blue green foliage greeted us as we walked out of a garage in Santa Barbara. These plants are succulents.  The plant's name is  Calendris spectabilis.  The flowers are 2 feet tall and  bloom during Spring and Summer.  The plant itself stays low and grow up to to 12 inches....
07/31/2015
As a luxury real estate  marketing professional, it is important to stay abreast of the new technology that is evolving in the Green Eco Smart Industry.  Here is something we discovered yesterday, when were having lunch at Honor Bar in Santa Barbara. The picture above shows the pedestal of one of...
07/31/2015
As a luxury real estate marketing profession it is essential that you continuously refresh your brand in order to maintain top-of-mind status.  Often, this means updating your logo, your website and print materials. It also means continuously adjusting your marketing message to appeal to your tar...
07/30/2015
We had an appointment on Coast Village Rd which some identify as Montecito/really in Santa Barbara, one of the Santa Barbara County communities known for it great school districts and movie stars who have homes there.  This Mazerati beauty caught our attention. It is also home to many estates and...
07/29/2015
We like to bring a gift of wine as a thank you to someone who had done a great job for us, as a hostess gift or just because we felt like it.  When picking out a wine for a gift, we want to make sure it is really good and reasonably priced.   This Sparkman 2013 Birdie Riesling from Columbia Valle...
07/29/2015
Consistently practicing the fundamentals is mission critical to your success as a luxury real estate marketing professional. If you want to be a market leader you also need to keep abreast of trends.   As brand strategists we are constantly researching, not only what is currently trending but als...
07/28/2015
When crafting your personal or company brand and your marketing, it is of paramount importance that you take time to understand the demographics (age and income) as well as the psychographics (Interests, activities, opinions and lifestyles) of your target market.  The psychographics are more impo...
07/27/2015
We spotted this beautiful tree rose at the nursery yesterday.  When we looked for the name tag, it was "Ketchup and Mustard".   Wishing you a delightful Sunday, and a great week ahead. Written by Ron & Alexandra Seigel-  ABOUT:  Napa Consultants, International is the leader in brand strategy for ...
07/26/2015
After the market we stopped by Pro Garden Supply, our favorite nursery, in Santa Barbara.  They are a smaller nursery with exceptional plants.  Planted outside of their entry were coleus plants of varying shades and colors.These are perfect plants for a shady spot always adding color and vibrance...
07/25/2015
It was warm this morning 76 degrees when we headed out to the Santa Barbara Farmers Market.  Tomatoes ruled!  These are dry farmed tomatoes which means less water is used, and a more delicious intense flavored fruit is the result.  Soil that is known to retain water is chosen for dry farming.  Af...
07/25/2015
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.