The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2015 

We started our day early this morning.  We reviewed all incoming data for a project we are working on, and aligned our ideas for two other projects. We also discussed the various aspects of the two websites we are creating, and aligned with our web developer in terms of everyone's deliverables. I...
08/31/2015
A positive state of mind is a wonderful state to be in.  We found this sign endearing ! If plan "A fails, remember there are 25 more letters!Wishing everyone a great week ahead!  It is almost September with Labor Day to celebrate the start of Autumn!  Happy Sunday,Written by Ron & Alexandra Seige...
08/30/2015
This was the first thing we saw as we walked into to the parking lot, where the Santa Barbara Farmers Market is held.  I could have eaten one of each...those are delicious with prosciutto, which is one of the ways Italian serve them during fig season.Wishing you a great Sunday,Written by Ron & Al...
08/29/2015
The temperature is rising as is the humidity. It was 80 degrees at 8:30 when we arrived at the Santa Barbara Farmers Market.  It seemed like everyone came early to the market this morning to avoid the rising heat.  The vendors had doubled their tenting to stay cool.  Ocasionally an ocean breeze m...
08/29/2015
We have enjoyed making variations on the traditional pesto recipe with pine nuts.  We have tried walnuts and loved it, and our latest favorite is using pistachios.  We use just one garlic clove, lots of fresh basil, Parmigiano Reggiano, Italian olive oil, a couple of tablespoons of butter, and we...
08/28/2015
Ron was on his way to Macy's earlier this week when he spotted this adorable scene.  He asked the child's mother's permission to take a photo which she graciously granted.   (When taking pictures of people, be sure to ask permission, unless they will not be recognizable from a distance.  We also ...
08/28/2015
Let’s dispel the mystery of marketing luxury real estate.  The truth about marketing is pricing the home right.  Then you show it off in the best light.  That means providing the best possible presentation packaging and using those exposure tools to reach buyers and agents who represent them. The...
08/27/2015
We both enjoy Champagne and find that it is a great accompaniment to crab-cakes, barbecued oysters and all sorts of seafood dishes.    Our friend and wine expert, Walt, at Trader Joe's highly recommended it ($30).  Here is what Wine Enthusiast had to say,"The style of Piper-Heidsieck's nonvintage...
08/26/2015
The plastic flamingo is an example of American kitsch. Kitsch is a German word for art that is considered inferior, tasteless copy of a style of art, a worthless imitation of art of recognized value).  In some parts of the United States, folks replicate the prank of the students at the University...
08/25/2015
Maintaining a youthful mindset is not just a frivolous notion.  It is essential to success in business, especially if you love what you do.Since we are approaching Q4 we decided to check in on our January 2nd post in which we declared “vitality” as the focal point for 2015. One of the ways that w...
08/25/2015
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.