We had lunch today with one of the regional managers for a national real estate company. We were talking about what is working in marketing today. He mentioned that one of his agents sent out snail mail to one of the areas he works in. It was a beautiful piece! This resulted in several calls
...
09/30/2015
The ancient Greek aphorism, “Know Thyself” could be restated, “Know thine own brand”. Your brand is your DNA, the unique code or soul of your business. You cannot remind yourself enough of this sound advice. In Hamlet, Shakespeare’s character Polonius advised his son, "To thine own self be true
...
09/30/2015
-As a luxury real estate marketing professional, if you have embarked on what we call the “unabashed pursuit of market leadership” you are either an incumbent market leader or a challenger. To gain or sustain market leadership you need to be on the leading edge. And, that is why you need a “brain
...
09/29/2015
As a luxury real estate marketing professional, you have to understand who the most likely buyers are for you high-end properties. Who can afford to buy them? It makes sense that in order to afford these homes one must have a net worth of at least a billion dollars. Globally, there are 2,325 bil
...
09/28/2015
In the language of flowers the Antherium is a symbol of hospitality, home and happiness! Wishing you all a delightful Sunday, and a great week ahead.Written by Ron & Alexandra Seigel-ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They
...
09/27/2015
Pomegranate--up close and personal is pretty impressive. You can almost feel the texture of the seeds and the leathery texture of the outer skin.Then there were these beautiful mushrooms that have appeared in our begonia pot, aka flowerpot parasol. Yes, they are poisonous!There is so much to le
...
09/26/2015
In anticipation of a warm and humid day, it seemed like everyone was out early to shop at the Santa Barbara Farmers Market. We were delighted to see tomatillos (pictured above), as it is a great addition to guacamole!Pomegranates are ripe and ready. They are beautiful and tasty, and we love the
...
09/26/2015
We loved the lines of this 2015 Ferrari FF as designed by Pininfarina. Wishing you a great weekend.Happy Friday!Written by Ron & Alexandra Seigel-ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professional
...
09/25/2015
We discovered these Cotton Candy grapes at Gelson's Market in Santa Barbara this afternoon. We asked the produce guys about them, and they opened a bag for us to taste...they tasted exactly like cotton candy. Wet found out hat they are grown in California, and are a hit with kids and grownups ali
...
09/24/2015
