The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2016 

We spotted this beautiful amaryllis blooming today.  It was left with tools and spare pots behind the fence. It had no idea those blooms were expected around Christmas time.  It even has another bud which will be opening up soon.  Late bloomers are always welcome! Happy Thursday!   Written by Ron...
03/31/2016
This is a photo of a vineyard in the Napa Valley in 2004.  During the time we lived there, we always enjoyed this time of the year. Nearly every vineyard was covered with mustard, which eventually was plowed under and added nitrogen to the soil.   Happy Throwback Thursday!   Written by Ron & Ale...
03/31/2016
Written by Ron & Alexandra Seigel-  ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, com...
03/30/2016
Winds are blowing, the ocean is full of white caps, and  the skies are azure blue. We can hear Irving Berlin's song, Blue Skies,  as song by Willie Nelson, Blue skies smilin' at me Nothin' but blue skies do I see Bluebirds singin' a song Nothin' but blue skies from now on I never saw the sun shi...
03/29/2016
We have over 200 endorsements on Linked In, which we have not accepted.  We have had at least that many like requests on Facebook, which we have ignored. And, recently were asked by a real estate agent to recommend him, which we declined.  The common thread in all these endorsements, “likes” and ...
03/29/2016
“When the moon hits your eye like a big pizza pie…” As brand strategists in the luxury real estate industry our aim is to help you identify and hone your unique “brand signal” so it is crystal clear. Your brand signal is the message that you broadcast to your target market (verbally, graphically ...
03/27/2016
Written by Ron & Alexandra Seigel- ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, compa...
03/27/2016
Even though we get to the Farmers Market early when the opening bell rings to avoid the crowds, it seems everyone else did too because they were preparing for Easter dinner.  We were happy to see it so busy!  We use leeks often.  We sauteed them until they are golden brown, and add them on top of...
03/26/2016
Our coast is unique, we have the ocean and the bluffs on one side of the road.   On the other side of Highway 101 are the mountains, resplendent this time of the year with an abundance of mustard flowers. Here is a close up of the mustard. The yellow is intense and enchanting at the same time. Wi...
03/26/2016
We discovered what we think of as an excellent Sauvignon Blanc by Joel Gott 2014.  We think the winemaker's notes describe it better than we could, "The 2014 California Sauvignon Blanc has aromas of pineapple, ripe stone fruit and citrus. The wine fills the palate with bright fruit flavors and a ...
03/25/2016
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.