Apart from top-of-mind status, brand loyalty is the most sought after commodity in your real estate practice. Loyal clients trust you. They choose you again when they are ready to buy or sell their home and they also tend to be your best source of referrals. By examining why you are loyal to cert
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02/28/2017
As a luxury real estate marketing professional, once you identify an opportunity to dominate an uncontested or underserved niche your primary job is giving your undivided attention to that niche. You will win more listings than your closest competitors because you are harnessing the Power of Conc
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02/27/2017
On our wine country adventure break, we stopped by Woeste's, a store full of garden delights. We met the reading frog! Don't you love his choice of books? It was made into an Oscar winning movie!Dessert Special at Sides Shoes and Hardware restaurant in Los Olivos was Tangerine Panna Cotta. It
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02/26/2017
Thanks to all the rains we have been blessed with, Chanterelle mushrooms have been growing amid the oak trees that dot the ranches and farmlands of Santa Barbara County. They are one of our favorite wild mushrooms. They are on the dinner menu this evening.Walla-walla onions are also a favorite
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02/25/2017
We have a cold sunny morning. It was 43F degrees, when we headed out for our weekly Saturday shopping at the Santa Barbara Farmers Market. It was nice to see that those were absent last week were back. One of our favorite vendors sells all kinds of organically grown nuts, such as peanuts, walnu
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02/25/2017
We spotted these beauties, which had just arrived at our local Trader Joe's this morning, fresh from the farm. We love asparagus, they are the quintessential spring vegetable. We also love the white asparagus. Unlike their green cousins they are covered with a black plastic tunnel to prevent t
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02/24/2017
Yesterday, we headed out to the wine country for a break. Highway 154 was being cleaned of rock and debris by Cal-Trans which had fallen on the road as a result of the heavy rains. On two occasions, we were stopped as traffic was reduced to one lane. On the way home, I took this picture of th
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02/24/2017
Packaging is a “mighty” important component of personal and company luxury real estate branding. If your packaging is spot on you can leverage the sense of touch as an additional experiential means of making an indelible first impression. Great packaging can give you a competitive edge by helping
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02/23/2017
Our hotel in Rome was two doors away from this apartment building (now being renovated), where Roman Holiday starring Audrey Hepburn, Gregory Peck, and Eddie Albert was filmed. It just so happened as we were walking out of our hotel, we saw a small group led by a guide telling them the story of
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02/22/2017
We were introduced to Himalayan cuisine in Sonoma. At the time, we were taking a 2hour pottery class. After class, we would have lunch at Taste of the Himalayas with our teacher. It was a cute little place tucked in an alley behind the movie house. We loved eating there, and enjoyed the lightn
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02/21/2017
