On Monday, we both wandered through the chalk art festival at the Santa Barbara Mission. We each went our separate ways and took picture after picture. Ron spotted our yogi friend, Adam, who is also an artist. We smiled at his title: "All my Zen Masters Are Cats". We had to agree!We often see
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05/31/2017
Throughout our career as luxury real of real estate brand strategists we have encountered the misconception that luxury is only about the lifestyle of the rich and famous. But, that is just what gets the most press. It is the simple luxuries, the small indulgences that represent the heart of luxu
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05/31/2017
If you want to maintain your marketing edge, it would bewise to study what the big brands outside of the real estate realm. They innovate and are a source of inspiration. We often focus in our posts on what different brands are doing to market themselves, whether it is a wine brand, a luxury bra
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05/30/2017
We left early this morning to visit the Italian Street Festival at the Santa Barbara Mission, prior to the arrival of tour buses and crowds. Not surprisingly, many locals did the same. We loved this flamingo colony with the 3D feel of the pond. Then there was this little girl greeting her horse
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05/29/2017
It seems odd to us when we hear people say "Happy" Memorial Day! It is not a celebration, it is a day to reflect on the men and women who served our country to maintain our freedom as we know it. This holiday is meant to honor over a million people and it should command respect. For those wh
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05/29/2017
Happy Sunday! Written by Ron & Alexandra Seigel-ABOUT: Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry. Working exclusively with entrepreneurs and professionals
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05/28/2017
We arrived at the Santa Barbara Farmer's Market, just as the opening bell rang. There were so many people there. Many tourists wander off State Street (our main street) and come to see the bounty of the farmers who are here. We bought our first sweet white corn of the season.Heirloom garlic is
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05/27/2017
After a week of overcast skies with drizzly mornings, we woke up to a sunny day. We are still in cooler weather mode with a high expected of 69. This is wonderful for all the artists at the Mission preparing their chalk art work.We have lots of errands to run after the Farmers Market, as well a
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05/27/2017
Whispering Angel is the suggestion of Walt, our other wine maven in Santa Barbara. This is a French rosé from the Provence area, occasionally refered to as the Rosé from St. Tropez. Here are the winemaker's notes: "An irresistible pink! Charming, refreshing, refined, and with plenty of juicy, e
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05/26/2017
Quite often during my day, or just before I go to sleep, I will read a page of two from Thich Nhat Han's book, You Are Here: Discovering The Magic Of The Present. Last night, these words inspired me: "Everyone of us is a miraculous flower in the garden of humanity. I f you look deeply into your
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05/26/2017
