On February 27, 2014, we wrote a post called Real Estate Marketing Tips: Spaghetti Marketing: Marketing Your Strengths. We discussed the woes of the then Italian economy (2 trillion Euros in debt). At that time the idea of developing a food theme park in Bologna was born, known as Eataly. Th
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11/30/2017
Our morning started at 4:15 AM. By 5 AM, we were driving to our monthly meeting in Beverly Hills. We admired the Cartier Cat perched on the roof guarding Rodeo Drive. He is more visible at night, in the morning he is in stealth mode.Afterwards we met our friend in neighboring Century City, whe
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11/29/2017
The value of a great brand in luxury real estate or any other real estate market is that it makes it easy for others to refer you and your business. If there is a slogan that accompanies the brand, the slogan should further clarify for others the reason to patronize your business. We spotted P
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11/29/2017
If you want to stand out from the crowd of real estate agents, it is important that you really put some thought into the presentation of your marketing materials. Your marketing materials, which include your web site, are a clear indication of real estate marketing savvy. Packaging is one of tho
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11/28/2017
Using the right words to communicate your message is one of most important factors in marketing. The right words will emphasize your uniqueness and your value to your intended audience. The words on this Tesla showroom display (pictured above) caught our attention. Not only did it catch our atten
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11/27/2017
Yesterday, after the Farmers market we drove to Cold Spring Tavern for breakfast located off Stagecoach Road in the Los Padres National Forest. On our way, we spotted this golden chariot, (Lincoln Continental) and pulled up to get a picture. We enjoy seeing older car models. At the time they w
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11/26/2017
We have a beautiful summer day with a high predicted of 77 in our area, and further North it is already 80+...Some of the farmers took the opportunity to take advantage of a long weekend as you can see from the photo above.Organically grown corn for popcorn is what you see in this picture. Origi
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11/25/2017
Other than a cupboard full of cat food, our pantry and refrigerator were pretty bare. Plus, we were both too tired after our trip to put something together. We decided on happy hour at our favorite haunt by the beach, Convivo, in Santa Barbara. As we were driving the sun was setting, and I (A
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11/25/2017
Last evening before we sat down for dinner, we noticed this magnificent sunset. All of us rushed out of the house and took photos of the natural spectacle in front of us...It was a moment to treasure! As Ralph Waldo Emerson said, "Nature always wears the colors of the spirit!" Wishing you all
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11/24/2017
This morning, we were thinking of all the individuals in our lives that have touched our lives in some fashion or other Some were strangers, some were friends, some were relatives and some were parents. As Albert Schweitzer said: "At times our own light goes out, and is rekindled by a spark fro
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11/23/2017
