The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
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2021 

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As we walked to the beach these amazing cloud formations greeted us Wednesday afternoon.  It reminded us of the following quote by Thich Nhat Hanh, and how many miracles we take for granted.  This is one of them! "People usually consider walking on water or in thin air a miracle. But I think the ...
02/26/2021
Ron and I were sitting under a gazebo setting waiting for our lunch to be served.  As we looked up we saw this bouquet of trumpet flowers greeting us. It was the perfect outdoor decor! "This is perfection: to live each day as though it were the last; to be tranquil, sincere, yet not indifferent t...
02/26/2021
In the arena of luxury, or any other real estate marketing, the entire competitive landscape needs to be redefined. Of course, competence matters.  What matters most is occupying the top of mind status in your marketplace.  This is the fundamental tenet of marketing! Whoever wins the competition ...
02/25/2021
This beauty parked behind us last Sunday. We were across the street waiting for our cappuccinos at Handlebar, our favorite coffee place in Santa Barbara. Of course, we had to take a photo of it.  I have no idea what year it is, however, there is no doubt is was beautifully maintained, and very lo...
02/24/2021
Coral trees are prevalent in Southern California and in Central California.  We both have looked forward to seeing them begin to bloom about this time of the year.  Pictured above is the very top of a  coral tree that sits on Coast Village Road on the Montecito side of the street.This photo shoul...
02/24/2021
You may have heard the phrase, “sticky website” talked about.   It has to do with the time a website visitor says on your website during a given visit.   The stickier the site the more time they spend there and the more chance you have for capturing their lead This is important if you want to gai...
02/23/2021
We have been busy finalizing print, web, and a myriad of other things for our clients.  It has been that way all month long. Today was the first afternoon, when we could take an hour for a long walk on the beach. The weather cooperated also.  The  wild winds that have been blowing all last week h...
02/22/2021
There is a voice within us. Some refer to it as their gut feeling, others as their little voice inside their heads!  That little voice should be  the loudest in your head.  It is the voice of truth for you often drowned out by the opinions of others. "The Voice.  There is a voice inside of you Th...
02/22/2021
Driving on California's state Highway 246 is a lovely pastoral scene.  This is the sight of ranch land on our right as we turn unto 246 from Highway 154.The other side of 246 is also ranch land and Gainey's vineyard entrance, (pictured above).  It is another lovely place to visit in the wine coun...
02/21/2021
We have noticed that the days are getting longer.  We spotted the plum tree beginning to bloom.  It is always a lovely sight to behold.  In town the coral trees with their reddish/orange blooms are flanked by dogwoods trees in full bloom.   In the wine country, we are spotting clumps of Californi...
02/20/2021
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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