differentiating yourself: Kindness— -Differentiating Yourself as a Luxury Real Estate Marketing Professional
- 06/26/10 05:55 PM
A photographer friend whose children attend a private school in told us why she was chosen to be the school’s official photographer. The story revolved around a novel way that the school selected their homecoming queen. The students vote, the administration votes and the faculty votes. One of the candidates selected was a girl on scholarship whose single mother cleans houses for a living. She was loved by everyone. The other candidates were equally wonderful girls from affluent families. These girls decided that the scholarship gal should be the homecoming queen and set out to make it happen.
The competitors secretly … (7 comments)
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differentiating yourself: Luxury Real Estate Marketing Essentials: The Avocado Festival
- 03/22/10 04:12 PM
Sunset on Carpinteria beach
Luxury real estate marketing professionals can learn about differentiation by observing how cities bring attention to themselves. This supports local business and tourism and can benefit local charities. It is also a potential opportunity to make your brand known by sponsoring an event which is congruent with your style. Here is an example.
Carpinteria, our home town, is a small California central coast city in Santa Barbara County. It is known for its avocado ranches, orchid nurseries, organic produce, flower growing fields and polo fields. It was named by the Spanish as “carpentry shop” because the … (3 comments)
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A photographer friend whose children attend a private school in told us why she was chosen to be the school’s official photographer. The story revolved around a novel way that the school selected their homecoming queen. The students vote, the administration votes and the faculty votes. One of the candidates selected was a girl on scholarship whose single mother cleans houses for a living. She was loved by everyone. The other candidates were equally wonderful girls from affluent families. These girls decided that the scholarship gal should be the homecoming queen and set out to make it happen.
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