For many retail businesses the vast majority of sales occur in the last quarter of the year. With so much competition for attention how do you stand out?
In 1939, one major high-end retailer created a tradition that continues to WOW its customers to this day: His and Hers extravagant gifts. Do you know which retailer that is? Stanley Marcus, of Neiman Marcus fame developed this buzz … (44 comments)
Intention defined is what one intends to do or bring about. The only thing we could come up with is an engagement ring perhaps... The intention is to ask someone for their hand in marriage.
In doing further research on this brand, we found that Gorjana is a successful chain of jewelry stores located in resort communities like ours. We were not even sure, it … (34 comments)
luxuery real estate marketing: Savvy Marketing: Can You Easily be Outfoxed?
- 03/16/21 04:47 PM
The personal journey in the unabashed pursuit of market leadership can be among your most exciting lifetime experiences. You can either be outfoxed or find the sweet spot that you can practice over and over again.
If you want to be among the first to come to mind among sellers or buyers, you should know the difference it makes to follow the hedgehog principles instead of the way of the wily fox.
If you, indeed, want to dominate luxury or any other niche in real estate marketing, you can reignite your career by applying the most powerful principle from the bestselling business book, … (25 comments)
luxuery real estate marketing: Branding Colors: Orange == Energizing, Vital, Luxurious!
- 08/08/19 07:38 AM
The color orange is in its brightest shades is energizing. It reminds many of autumn leaves, sunset colors and playfulness. It also has the quality of warmth and vitality. It can convey adventure, happiness and fun. In Eastern religions, an orange robe indicates a sage, a person of wisdom.,
In the lighter shades of orange such as peach, apricot, and coral appeal to many. It is a color that looks good on almost everyone, and is a perfect color in beauty salons. It also exudes peace and calm.
In the world of luxury brands, Hermes packages its good in orange boxes, and and a … (20 comments)
luxuery real estate marketing: Buzz Beats Publicity!
- 12/15/16 09:41 PM
To generate more business, public relations and media coverage can out-produce paid advertising, hands down. But, having a strategy to consistently spread the word about your extraordinary promise of value is best of all. Buzz Beats Publicity! Last week in Scottsdale, AZ we had the pleasure of meeting Active Rain member, Brian England. He specializes in selling residential real estate in East Valley. While enjoying a glass of wine together, it immediately became apparent that we were on the same wavelength; we found much in common and had quite a few laughs. Brian told us about two Pizza restaurants in his marketplace in Gilbert … (26 comments)
luxuery real estate marketing: Manage Your Outlook or Throw Your Business Plan Out The Window!
- 01/02/15 02:57 AM
A term you often hear in customer service training is “managing expectations” (of your clients). The recommended idea is to under-promise and over-deliver. But, how does that apply to your own expectations of yourself? Will 2015 be a year of great expectations for you, a year when your dreams come true?
When it comes to managing your own expectations for 2015, here is a great tip. Make your business plan; set your conservative goals and your optimistic goals. Then, manage your OUTLOOK vs. your performance.
The value of “keeping things in perspective” rather than dwelling on an … (42 comments)
Fear of change is another of the top vulnerabilities of market leaders. For luxury real estate marketing professionals who are bent on gaining or sustaining market leadership you need to keep evolving as an individual, a team or as a company. The common adage of “if it ain’t broke, don’t fix it”, or “I am doing well, why rock the boat” does not apply if you intend on maintaining your position. We are experiencing a tidal wave of change on a daily basis in every aspect of life. If you want to successfully keep moving forward, you have to … (9 comments)
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
If you are looking for a way to stand out from the crowd as a real estate marketing professional consider taking a page from the play-book of the best luxury retailers during the Holiday season. 
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