luxury real estate expert: Personal & Company Branding: Are You Looking for Your Soul Mates?
- 05/26/11 04:10 AM
© Udra11
Luxury real estate marketing professionals should spend zero time selling and much more time looking for soul mates. If this sounds odd to you take a lesson from one of the greatest retail brands in the world, IKEA—a brand with a soul.
Are you a Frikadellers fan? Frikadellers are flat pan-fried dumplings of minced meat--the Danish version of meatballs. If you do not have a Danish restaurant nearby you can find Frikadellers most of the 300 IKEA stores in 38 countries. IKEA is a privately held international home products company that originated in Sweden. It designs and sells … (20 comments)
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luxury real estate expert: Luxury Real Estate Marketing: Love The Moment!
- 05/14/11 06:12 AM
Our cat Zoe loves to constantly confirmi to us that Life is Good! Actually she tells us she loves her every moment as she arranges herself on one of the pillows making sure that she is strategically positioned in the sun that pours through the sliding glass door. She reminds us to “Love the moment, and the energy of that moment will spread beyond all boundaries.” Sister Mary Corita. Sister Corita was an artist, and is known for her best selling US postage stamp titled Love.
Happy Saturday!
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luxury real estate expert: Luxury Real Estate Marketing: What Is Most Compelling About Your Marketplace?
- 05/09/11 05:35 PM
In the field of marketing luxury real estate, one of the true tests of the market leader is the ability to quickly and concisely communicate your extraordinary promise of value. Another test is the ability to articulate the most compelling and unique aspects of your marketplace.
In our area, Santa Barbara, California, one of the most charming attributes is the influence of Mexican culture in architecture and design. For example, the 10th of the California missions, the Santa Barbara Mission (known as the Queen of missions) was founded on the Feast of St. Barbara, December 4, 1786. Over two … (28 comments)
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luxury real estate expert: Luxury Real Estate Marketing: The Luxury of Spring in the Desert
- 05/05/11 06:26 PM
Spring in the desert is very distinctive and beautiful. On one of our first trips to Arizona many years ago we took a tour of the botanical garden and saw all the marvels of the desert plant and the blooms they produced. When we were in Palm Springs several weeks ago, we spotted a block of these beauties. The plant has a purple green hue and the blossoms are bright yellow. It once again illustrates for us the bounty of Nature's palette of colors, and that is the luxury of spring in the desert.
Happy Friday, Cheers, Ron & Alexandra … (17 comments)
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luxury real estate expert: Luxury Real Estate Marketing: Peripheral Referral Marketing
- 05/03/11 05:56 PM
As a luxury real estate marketing professional, you live and breathe real estate day in and day out. But, if you think referral marketing is primarily about real estate, think again. The best referral marketing is peripheral. Peripheral means tangential or secondary, only slightly relevant to your primary subject of real estate.
This is important to understand when it comes to staying in touch with clients who just purchased or sold a home and also with contacts in general. If you are a blogger, droning on about real estate alone will bore your audience to tears!
Traditionally, a person, … (18 comments)
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luxury real estate expert: Luxury Real Estate Marketing: Did You Take A Spring Break?
- 05/01/11 06:52 PM
Sunday afternoon, when we took our walk on the beach, we came upon this sign. It was lovingly created by someone who enjoyed their spring break. Take a note of the blue stones that this individual(s) chose to make this heart. For us it was a reminder to spend some time being carefree and playing, like we did when we were in college. All too soon, we grow up and get serious.
Did You Take a Spring Break?
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luxury real estate expert: Luxury Real Estate Marketing: Serenity at Low Tide/Speechless Sunday
- 05/01/11 04:41 AM
We always look up the tide tables to determine when to take our walk. We love the low tides because there is more beach to enjoy for all of us, kids, dogs and sunbathers.
Happy Sunday, Cheers Ron & Alexandra Seigel
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luxury real estate expert: Luxury Real Estate Marketing: The Key to Blogging is Curiosity
- 04/27/11 06:31 PM
Our Curious Cat Zoe
This post is dedicated to those of you who have embraced the art of journalism and have become bloggers on top of everything else required of your career in luxury real estate marketing. Consistently producing original content can be challenging at times. But, here is our secret to success: Perpetual curiosity must become your passion. To blog consistently you must become a perennial student and you must be passionate about learning new things. That is where the joy of blogging comes from- a curious mind.
Here are some quotes we found about the subject of … (24 comments)
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luxury real estate expert: Luxury Real Estate Personal Branding: Are You a Non-Conformist?
- 04/27/11 03:27 AM
“When you're just like everybody else, you've got nothing to offer other than your conformity”
~ Wayne Dyer
“Stand out or bow out!”
~ Ron & Alexandra Seigel, LOL Authors & Community Founders
Conformity is the act of matching attitudes, beliefs, and behaviors to what individuals perceive is normal of their society or social group. Many people feel the pressure to conform and have trouble taking the risk of standing out. This is good news if you want to become a market leader, as a luxury real estate marketing professional. That means fewer bone fide competitors. For market leaders, … (7 comments)
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luxury real estate expert: Luxury Real Estate Branding: Be the Opposite Choice!
- 04/26/11 05:11 AM
Blue Frog by Michael Galber
As a luxury real estate marketing professional, if you are interested is leapfrogging over your competitors here is one of the all time best strategies: Be the opposite choice to the No. 1 market leader! You can jump over the pack and become the No. 2 in your marketplace by positioning yourself or your company as embodying the very opposite key attribute that the current market leader in your area stands for in the minds of consumers.
The first step is to analyze the market leader and look for the weakest aspect of their … (14 comments)
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luxury real estate expert: Luxury Real Estate Branding: Does It Pay to Be Popular?
- 04/18/11 05:11 PM
The advantage to being top of mind, as a luxury real estate marketing professional, in your marketplace is getting the lion’s share of the business. There is also a secret advantage of being the popular choice. Although, Cherry Garcia ice cream, from Ben & Jerry's, has many raving fans vanilla, chocolate and strawberry ice cream are by far the favorite choices with vanilla winning hands down as "most popular".
Ranking top of mind in luxury branding is even more important that ranking #1 on a Google search, because the overwhelming majority of affluent consumers rely on referrals from friends, … (111 comments)
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luxury real estate expert: Are You a Road Runner? Take the Luxury of Time to Refresh!!
- 04/17/11 12:18 PM
ROAD RUNNER--IN YOUR OWN BACKYARD? Have you have heard about stopping to smell the roses? How about stopping to watch the road runner?
!We were working from our home office when our cat called our attention to a roadrunner in our backyard. Now, this is Santa Barbara, California not the desert! We were in awe! Such an unusual creature, and a fast one at that!
Taking a few minutes to appreciate nature and also to use our camera to capture a rare moment was a real treat! These moments are what what we call the ultimate luxury of time. That is … (20 comments)
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luxury real estate expert: Luxury Real Estate Marketing: The Luxury of a Sneak Peek of Summer/Speechless Sunday
- 04/17/11 07:13 AM
We are delighted to have a sneak peek of summer with highs in the upper 70's. Everyone has dusted of their summer gear, bathingsuits, shorts, beach umbrellas and boats. It is a gorgeous day, and we are all seizing this moment, because tomorrow it will be back down to the mid 60's.
Wishing you a very Happy Sunday, Cheers Ron and Alexandra.
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luxury real estate expert: Luxury Real Estate Marketing: The Luxury of Dogwood
- 04/16/11 06:13 AM
Spring is in full bloom in Santa Barbara. Yesterday, we took time to walk around our shopping area, The Paseo Nuevo. which looks like an old fashioned winding street, with stores flanking it. Everywhere we looked there were blooms and several dogwood trees.
Wishing you a happy Saturday! Cheers, Ron and Alexandra
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