Writing blogs without focus and publishing general content on a daily basis is referred to as creating "content shock" for the consumer. The consumer is overwhelmed by the amount of information, and cannot keep us with it.
For instance, we had been subscribed to a travel site to stay on top of airline deals and regulations. This site had so much information … (51 comments)
luxury real estate marketing tips luxury real estate personal and branding company: SURPRISE YOUR CLIENTS WITH BRILLIANT CUSTOMER SERVICE!
- 06/17/19 02:59 PM
WATCH THIS 3-MINUTE VIDEO TO DISCOVER BRILLIANT CUSTOMER SERVICE Many luxury real estate marketing professionals tout their customer service as different and better than their competition. Yet, in the realm of luxury real estate brokerage it is rare to find customer service that is truly remarkable. If you want your customers to fall in love with your brand, your service must be consistently brilliant and full of surprises so that it sparks word-of-mouth advertising. … (39 comments)
We came across these bottles of wine (pictured above) in one of our favorite upscale supermarkets in town. These bottles stood out among the rest. They look like they came from and ancient cellar laden with dirt and dust, when … (21 comments)
Features like drone photography that add drama to listing videos or 3D photography of interiors can be copied immediately. What initially helps you to stand out and impress your target market becomes old news, fast. We say these kinds of features have a shelf life of 5 minutes before everyone who loves to copy and hop on your bandwagon, jumps in.
The picture above is of two pairs of sneakers designed by Valentino named the Rockstud Genuine Mink Fur Sneaker. It is … (29 comments)
luxury real estate marketing tips luxury real estate personal and branding company: Saturday Smiles: The Vibrant Colors @The Santa Barbara Farmers Market
- 06/24/17 11:38 AM
On a cloudy morning, the market was buzzing with great anticipation of the Santa Barbara Solstice Parade. State Street (our main downtown thoroughfare) was closed at 8AM as were several side streets. Tourists joined the locals in oohing and aahing over the vibrant colors of the market. The trees in the parking lot were blooming and raining yellow petals. The two variety of eggplants defined the color known as "aubergine" which in French is the word for eggplant, and in English the name of the color of a dark purple. At Tutti's, the premier purveyor of heirloom tomatoes, we saw Ramon, owner … (19 comments)
luxury real estate marketing tips luxury real estate personal and branding company: A Lesson In The Art of Presentation Japanese Style!
- 06/24/17 07:03 AM
Photo by Marco Rupena @dreamstime In our brand strategy work for real estate marketing professionals, we always emphasize the importance of having beautiful marketing materials. This speaks volumes about you: whether it is in the materials of your listing presentation, your website, a property brochure, a sign or a postcard. This is the marketing version "of curb appeal" and "staging" a home. It is staging "you" perfectly. We have been long time admirers of the Japanese culture and their superb presentation style. We love their bonsais, their zen gardens, their pottery their tea ceremonies, and their sense of minimalism. They know how … (17 comments)
luxury real estate marketing tips luxury real estate personal and branding company: Sometimes A Great Notion Just Does Not Work
- 06/21/17 10:56 PM
When it comes to innovative marketing ideas, we are all ears and all eyes for that matter at Napa Consultants International. The Net-A-Porter magazine ad pictured above captured our attention because it had a unique call to action that required the use of technology to delve deeper into the product offering. Although this seemed promising as a potential method to amp up the value of print ads in luxury real estate publications, it failed to live up to its promise. Sometimes a great notion does not work.
Net-A-Porter is one of the most successful online luxury retailers. In 2014, they premiered a … (15 comments)
luxury real estate marketing tips luxury real estate personal and branding company: Branding Moments: The Importance Of Congruency In Messaging!
- 03/07/17 11:04 AM
The message a brand communicates has to be congruent, as well as understand its target market. This wine label has the word "heritage" paired with "camouflage". Heritage is word demonstrating longevity in branding and worth in terms of luxury. It also can differentiate the brand from the "new kids" on the block. Camouflage for the name of the wine blend is confusing. Is this wine disguised, protected, or fooling the enemy?
Priced at $25 a bottle means that only 4% of US wine consumers would buy this wine, according to the statistic portal 2016. We would assume that this consumer is a sophisticated wine drinker and … (19 comments)
Writing a blog or a newsletter as a means of becoming well known and well thought of is a viable means of marketing yourself as luxury real estate professional. However, if you are going to adopt this as a means of being visible on the Internet, you need to make sure that what you write about is of value to your audience, and they would be eager to read your posts on a regular basis.
One of the most important rules in marketing is to understand the psychographics of your audience. Who are these people you want to reach? What … (60 comments)
luxury real estate marketing tips luxury real estate personal and branding company: The Symbolism And Nuances Of The Color Black In Branding!!
- 12/16/14 12:08 AM
Black is often the default brand color of luxury. Black is associated with power, class, formality and prestige. However, keep in mind that black is not the only color that communicates these nuances. In branding yourself as a luxury real estate professional, black may not be appropriate. For instance, if you are selling homes in a resort location, black is not necessarily the right color for your brand. When people travel to a resort location, they are thinking of relaxing. Formality is the last thing they want, as they are escaping from their cities. Whenever we have worked in second home locations, … (32 comments)
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The dictionary defines content marketing as:" marketing to attract customers by distributing informational content potentially useful to the target audience. This is in lieu of advertising products and services in the traditional way. Instead it is done through blogs and email newsletters."
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