luxury real estate web design: Turning Glitches, Hitches, Hiccups & Problems into Customer Loyalty
- 04/09/19 09:17 AM
How to Turn Glitches, Hitches, Hiccups & Problems into Opportunities to Build Customer Loyalty
All highly successful real estate marketing professionals understand the high cost of client acquisition and the importance of maintaining customer loyalty over time. But clients can be fickle. The same applies for broker-agent relationships. The slightest unresolved or ignored problem or hiccup in an otherwise flawless relationship can set the stage for customer disloyalty and cause agents to jump ship to your competitor.
The way you handle glitches, hitches, hiccups and problems, and the timeliness in which they are addressed is where the rubber meets the road in … (30 comments)
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luxury real estate web design: Prepare To Reset Your Expectations For Luxury Real Estate Web Design!
- 09/16/15 08:58 AM
We are excited to announce a major breakthrough in luxury real estate web design, that represents two years of research and development. To be competitive in marketing multimillion dollar homes, you need an extraordinary presentation that features total page-width slide shows on desktop computer not only of your own listings but ALL luxury homes in your marketplace. For that reason, we created the first and only custom luxury real estate IDX with this feature.
Over 50% of all luxury home-buyers now conduct property searches on mobile devices. Our proprietary customized map search technology includes pinpoints of lifestyle amenities and points of interest on every … (40 comments)
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luxury real estate web design: Luxury Real Estate Branding: Communicating with Colors #2
- 08/04/14 01:09 AM
Last week, we wrote a post on the psychology of colors focusing on red and green as part of a brand’s color scheme. Alitalia incorporates these colors in their brand identity, as they are the colors of he Italian flag. Saturday, while in Beverly Hills, we spotted Gucci’s “camouflage” (barricade), a temporary façade erected during the remodeling of their Italian luxury fashion and leather goods store.
The barricade looks like a portal into the store. They are actually open for business during the transformation.
Gucci’s brand identity is comprised of red and green stripes on a beige background watermarked with … (26 comments)
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luxury real estate web design: Luxury Real Estate Marketing:Hope Marketing or Face-to-Face Marketing?
- 07/17/14 06:42 AM
Luxury brands with significant budgets are constantly keeping track of their various marketing campaigns and assessing which ones bring the best ROI, (Return on Investment of time and money.) As a luxury real estate marketing professional, there are lessons to learn from these savvy brand managers.
In the past few years, many of the top brands have engaged award winning videographers, writers and directors to produce videos about their latest offering, and also their heritage in order to engage their target market. Their goal is to increase brand recognition, brand loyalty and brand retention. These videos were distributed on many … (14 comments)
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luxury real estate web design: Luxury Real Estate Marketing Tip: Claim The Inimitable You!
- 06/12/14 03:51 AM
One of the most important aspects of marketing yourself in your real estate practice in luxury or in any other aspect of real estate is to claim your unique promise of value. It is your DNA, and like your DNA it is your distinct and inimitable quality that you bring to the table as real estate marketing professionals.
When we lived in Napa, we were invited to a dinner event given by one of our favorite wineries. At the dinner, they had different wines to taste from different sections of one of their prize-winning vineyards. At the demo table were … (31 comments)
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luxury real estate web design: Saturday Smiles: Purple Vikings, Italian Torpedoes, & 30% Less Carbs!
- 05/31/14 03:53 AM
We woke uo to a gorgeous morning and headed for out to the market. As we were driving our hearts were filled with appreciation for every aspect of our lives, here in Santa Barbara. Beauty is everwhere one looks here. The photo above is of the parking lot, near the market trimmed with purple trumpets.
As we walked into to the Farmers Market in Santa Barbara, we were amazed by the beauty and bounty of vegetables. It was like a well played symphony of sight, sound and vibration emanating from all these organic beauties.
Here are the purple vikings, and they … (21 comments)
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luxury real estate web design: Real Estate Marketing: How to Dominate Your Niche - Part 9
- 05/27/14 11:22 PM
This series is a PREVIEW of our Online Video Course: Which Niche Can Make You Rich!
HOW TO BALANCE HIGH TECH & HIGH TOUCH
Fear of missing out on the latest technology has thrown many real estate professionals off balance. It is time to regain your balance.
Part 1 l Part 2 l Part 3 l Part 4 l Part 5 l Part 6 l
Part 7
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real … (17 comments)
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luxury real estate web design: Wordless Wednesday: Sweet Corn, "Not Sure We'll Have Chicken"
- 05/14/14 12:01 AM
We could not believe that sweet corn is here once again...and summer is not officially here! Corn makes me think of Garrison Keillor's, Sweet Corn Lyrics, from his radio show, A Prairie Home Companion.
"Sweet corn: the best thing in life. I grew up in a house about a hundred feet from a cornfield, and every evening we'd put the water on to boil, then pick the corn and husk it as we walked rapidly toward the house and chuck it in and dish up the chicken and say a prayer and out came the corn, on went the butter and … (20 comments)
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luxury real estate web design: Real Estate Marketing: How To Dominate Your Niche-Part 6
- 05/08/14 02:00 AM
This series is a PREVIEW of our Online Video Course: Which Niche Can Make You Rich! PART 6: THE #1 MARKETING FEAR The fear of being pigeonholed is the #1 marketing fear. The concern is all about losing out on potential referral business. The key is taking control of how YOU are perceived.
Part 1 l Part 2 l Part 3 l Part 4 l Part 5 l Part 6
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the … (16 comments)
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luxury real estate web design: Your Social Media Strategy: Time for Social Media Spring Cleaning?
- 03/28/14 07:10 AM
Apart from connecting with actual friends, have you been experiencing social media clutter in your luxury real estate marketing business? The way we evaluate the benefits of social media in a business context is simple. What is the return on time invested? We define return as actually communicating with someone who can be a potential friend or networking contact that can eventually lead to business.
We definitely experience a high return on investment on Active Rain, the leading social platform for real estate professionals. We find that members on Active Rain are genuinely and consistently engaged in quality … (17 comments)
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luxury real estate web design: Luxury Real Estate Branding Tips: Why and How StandOuts Thrive! #2
- 02/05/14 02:44 AM
In Part 1, of this series we identified that the first course of action to be a standout as a luxury real estate marketing professional is to identify an under-served market niche. The Lark Restaurant identified a huge underserved market of Santa Barbara Foodies.
The second course of action is to study and understand the mindset of your niche. Understanding Foodies helped Lark create their brand strategy. It influenced the look and feel of the brand, the restaurant’s ambiance, as well as the appropriate location in the city of Santa Barbara.
The Foodies mindset (their psycho-graphics and lifestyle) has at least … (21 comments)
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luxury real estate web design: Luxury Real Estate Branding Tips: Why and How Stand Outs Thrive! #1
- 02/04/14 01:54 AM
If you are bound and determined to be the go to luxury real estate agent or company, you must find a way to stand out or suffer the consequence of blending into the great bland sea of real estate business.
We have a new restaurant, The Lark, in Santa Barbara’s Funk Zone. From the moment they opened 6 months ago, they were busy, and the buzz and raves continue. What made them successful from the get go?
They identified an under-served market niche: the sophisticated Foodie set of the Central Coast who want a healthy, enjoyable meal with a creative … (22 comments)
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luxury real estate web design: Luxury Real Estate Branding: Why spend $4million to Market Your Brand?
- 02/03/14 05:12 AM
As a luxury real estate marketing professional, maintaining visibility for what you stand for (in terms of brand values) in a crowded, competitive market is important. It tells a story loud and clear that you are here to stay, and not here to brag about yourself or your product.
Furthermore, if your competitors are nipping at your heels, it is a good way to gain distance. It engages your target market emotionally and differentiates you from the crowd.
Some of the comments that were made on our previous post regarding the Super Bowl Cheerios commercial brought up an important issue. … (19 comments)
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luxury real estate web design: Luxury Real Estate Branding Tips: Cheers to Cheerios Superbowl Spot!
- 02/02/14 11:44 AM
Consistency is the hallmark of building a strong brand. Staying true to your brand values is essential in building a luxury real estate brand. For this reason, we applaud the Cheerio commercial for staying true to its message despite the controversy they generated last year for their depiction of an interracial family. This year, they continued the story as aired today, in the video, above. Love is love regardless what form it takes, it does not conform to artificially dictated standards.
Further Kudos to General Mills, maker of Cheerios announced on January 3, 2014, that is is switching to non … (22 comments)
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luxury real estate web design: Pitching Lucky Pennies in Santa Barbara's Funk Zone: Speechless Sun
- 02/02/14 02:10 AM
We have a relatively new area in Santa Barbara called the Funk Zone. Situated in what is mostly an industrial area near the train tracks (the wrong side or right side, all depends on how you view it), has now developed into an area worth visiting.
It has a sophisticated urban feel mixed with the slow lifestyle of a beach city resulting in an enticing experience. Several wonderful restaurants are serving local and sustainable foods. Among the new businesses in the area are unique art galleries, catering businesses with lunch served to the public, food truck kitchens as well as … (15 comments)
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luxury real estate web design: Luxury Marketing Tips: A Real Wow APP: Panoroma + 3D Viewer
- 02/01/14 07:04 AM
We rarely get excited about a new APP. This one was a big Wow! It is called Cycloramic Pro. It is compatible with iPhone, iPad and iPod touch.
What it does is take a handsfree Panorama shot. "You set your iphone 5 on a flat surface, and it will turn by itself, actually generate a panoramic photo and open it to a 3D viewer." It is priced at $1.99 for a limited time.
We were watching Shark Tank this afternoon (recorded yesterday), and every Shark was bidding to be a partner. Mark Cuban and Lorie Geiner were the chosen … (21 comments)
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luxury real estate web design: Saturday Smiles: Treviso Radicchio at Santa Barbara Farmers Market
- 02/01/14 02:19 AM
One of our favorite types of Radicchio is the Radiocchio di Treviso which comes from the Veneto Region. The first time we tasted was grilled on a pizza in Treviso. I bought seeds and grew it in my garden in Los Angeles...now, we have a constant source from our Farmers Market.
It has a milder taste than its round shaped cousin (behind the Treviso in the photo) is delicious raw in a tre colore salad (radicchio, arugula & endive), as well as grilled! Wishing you all a very happy Saturday with lots of smiles.
Cheers, Ron & Alexandra
Written by … (17 comments)
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luxury real estate web design: Friday Fun: Hummus & The Santa Barbara International Film Festival!
- 01/31/14 01:06 AM
The City of Santa Barbara is known as the American Riviera ®. Given that the Cannes Film Festival takes place on the French Riviera, it is fitting to have a festival here. The Festival began on January 30th and ends on February 9th, 2014.
With the close proximity to Los Angeles, it is an ideal venue for the 29th annual Santa Barbara International Film Festival, began yesterday evening with an opening party and the World premiere screening of Mission Blue, a feature documentary. This film highlights the work of Sylvia Earle an oceanographer,who has spent more than 6,000 hours underwater.
Preparations … (15 comments)
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luxury real estate web design: Luxury Real Estate Branding Tips: Does Your Brand Work? #3
- 01/30/14 05:06 AM
In luxury real estate branding or any other branch of real estate, when the right brand is found everyone knows it. It is and AHA moment! In order to achieve that, a brand identity and strategy is developed based on knowing the client or company's core values, personality and preferences.
The brand identity is further amplified by a keen understanding of the marketplace, the demographics and psychographics of the target market. We also analyze and study the competition to sharply differentiate our clients from anyone else. When everyone agrees on the brand identity and strategy, the translation into graphic design … (13 comments)
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luxury real estate web design: Luxury Real Estate Branding Tips: Does Your Brand Work? #2
- 01/29/14 03:28 AM
In yesterday's post, we emphasized that a brand is not just design, or a logo. A brand is developed based on a fundamental strategy that if consistently applied, will bring top of mind status.
We wanted to illustrate this with an example that would clarify it even further. The photo above was taken today on State Street (the main downtown street) in Santa Barbara. Both sides of State Street have these banner flags.
What is this logo? It is an interesting design, and someone went through the trouble and expense of registering the trademark. We tried to figure out by wondering if this was … (16 comments)
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