luxury real estate websites: Marketing Luxury Real Estate: Patterns of the Same Sea - 12/09/12 10:39 AM

We are fascinated by the patterns of the waters as it comes over the sand.  The water seems to individuate creating patterns, grooves and ridges that direct its flow for a brief time...and then it returns to the ocean where it came from.  This reminds me of an Albert Einstein quote:
" All religions, arts and sciences are branches of the same tree" Wishing you all a great week ahead, Happy Monday, Cheers, Ron & Alexandra WATCH VIDEOS-
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luxury real estate websites: Marketing Luxury Real Estate: Speechless Sunday-Xmas in Santa Barbara - 12/09/12 01:11 AM

Yesterday morning, we went to the Paseo Nuevo, our shopping area in Santa Barbara.  This Christmas tree was beautiful against the blue sky and the Spanish architecture.
Wishing you a delightful Sunday, Cheers, Ron & Alexandra
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luxury real estate websites: Luxury Real Estate Marketing: It's Vitamin C Satsuma Season! - 12/08/12 01:18 PM

Every week more and more citrus fruit is showing up at our Santa Barbara Farmers' Market.  This week Satsuman mandarins ruled, and our friendly citrus farmers are promising that the navel oranges will be at their best by next week.  The aroma of all that citrus is really wonderful, and the colors are so vibrant! 
Wishing you a great Sunday, Cheers, Ron & Alexandra
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luxury real estate websites: Marketing Luxury Real Estate: Celebrating the Creativity of the Season - 12/08/12 03:58 AM
This morning at the Farmers' Market, my eyes were drawn to this magnificent wreath, made with protea flowers. Given the nature of our climate, Ron and I found it appropriate and innovative.  This wreath would be beautiful on an entry door.  The vendor had them in two sizes, this one pictured above and a very large one, picture below.

Wishing you all lots of Saturday Smiles, Cheers, Ron & Alexandra
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luxury real estate websites: Marketing Luxury Real Estate: The Gift of Food - 12/08/12 12:04 AM
We like bringing food items as hostess gifts when we are invited to holiday parties or dinner, and cheese is one of those foods almost everyone loves.  The Farmers' Market has so many interesting choices that make for great gifts.
Our Santa Barbara Farmers' Market has several artisan cheese makers who sell their cheeses.  One of our favorite stands, Dairy Goodness, makes "fromage blanc" (white cheese) is a creamy soft cheese made with whole or skimmed milk and cream. It has the consistency of cream cheese.  They also make jack cheese, and chipotle jack cheese, a delicious topping for tacos, enchiladas, … (9 comments)

luxury real estate websites: Marketing Luxury Real Estate: What to Give Your Favorite Chef/Chefesse - 12/07/12 12:37 AM

Most likely your favorite chef/chefess has all the tools of the trade.  However, one of the most important tools to have in the vicinity of one's kitchen is an aloe vera plant.  This Tuesday, I put a pan in the oven to finish the cooking.  I took it out and let it rest for a few minutes prior to serving.  When it came to serving, I grabbed the handle with my bare left hand...

I just had given myself a second degree burn.  Ron did a mad dash to our aloe vera plant, and we slathered my hand with … (11 comments)

luxury real estate websites: Marketing Luxury: Christmas in Beverly Hills-Where is the Joy? - 12/06/12 07:01 AM

The theme in the bright colored pennants in Beverly Hills this Christmas season is "Live Joy".  Bijan, known for dressing moguls and royals, was the only one to express this sentiment as seen in the lead photo.  Here is a tour of what we saw:

Ralph Lauren's window was beautifully composed. The mannequins looked bored. X-mas Ennui (French for boredom)

Tom Ford's windows featured Christmas in gray with gray boxes and mannequins dressed in gray.

Cartier had its signature playful panther batting the red boxes. Even the cat is subdued.

Louis Vuitton's good wishies came in … (7 comments)

luxury real estate websites: Marketing Luxury Real Estate: The Luxury of Strawberries in December - 12/05/12 05:06 AM

Winter strawberries are here in lovely strawberry red profusions.  They are sweet aromatic and crunchy, and are a great light dessert.  We love to pour a touch of Grand Marnier over them.  Happy Wordless Wednesday,
Cheers, Ron & Alexandra
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luxury real estate websites: Luxury Real Estate Marketing Tip: Fight or Take Flight? - 12/04/12 07:03 AM

As a luxury real estate marketing professional it is essential that you understand that luxury is a relative term.  The word has been strongly associated with the lifestyles of the rich and famous and primarily with conspicuous consumption and being ostentatious.  But, there is so much more to the meaning of luxury than glitz and glamour.
Perhaps you saw the recent 60 Minutes TV show that featured two extreme stories about luxury.  One story was about a Korean prison camp escapee whose concept of luxury was eating boiled chicken because he was only fed cabbage and gruel his entire life.  … (11 comments)

luxury real estate websites: Marketing Luxury Real Estate: The Luxury of Tme of Having Enough Time - 12/03/12 05:01 AM

There is not a day that goes by that I hear someone tell me, "I don't have enough time!".  Yes, I say it also quite frequently.  Recently I read these two quotes that inspired me.  I hope they do the same for you.
"Don't say you don't have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Michelangelo, Pasteur, Mother Theresa, Leonarda da Vinci, Thomas Jefferson and Albert Einstein."  H. Jackson Brown, Jr. is an American author best known for his inspirational book, Life's Little Instruction Book, which was a New … (16 comments)

luxury real estate websites: Marketing Luxury Real Estate: The Beauty of the Season & Tradition - 12/02/12 01:06 AM

Poinsettias have become the symbol of the holidays in America.  They are beautiful, and I spotted this variegated one at the Santa Barbara Farmers Market.  In the Mediterranean countries of Europe, cyclamens signal the holidays. 

My parents always bought cyclamens as part of the holiday decor when we lived overseas and continued the tradition in America. I love the red and white poinsettias, however, I always buy cyclamens for the holdays.  This is our tradition, what is yours?
Happy Sunday, Cheers from rainy Santa Barbara, Ron & Alexandra
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luxury real estate websites: Marketing Luxury Real Estate: Meet My New Friend Morgan - 12/01/12 01:47 PM

As we were leaving the bank, we noticed this gorgeous bouvier dog.  His owner told me that Morgan, who is only 15 months old has not grown to full size yet.  In Belgium, male bouviers are used for police work as they are very good at spotting the evil ones and herding them in.  Santa Barbara is a dog loving community, and we have seen beautiful dogs of all types purebred and mixed breed dogs.  To their owners, they are very special regardless of their breed!
Happy Sunday, Cheers Ron & Alexandra
 
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luxury real estate websites: Marketing Luxury Real Estate: Dancing between the Rain Drops - 12/01/12 04:46 AM

Saturday started out with sun breaks, and occasional showers.  We managed to get everything done including the Farmers' Market in Santa Barbara, where we saw these gerberas that expressed sunshine in their faces.
Wishing you Saturday smiles, Cheers, Ron & Alexandra
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luxury real estate websites: Marketing Luxury Real Estate: At the Movies-A Weekend Tip - 11/30/12 06:37 AM
 

Yesterday, we decided to leave early for a holiday celebration an hour away and see the movie Argo, which came highly recommended.  The movie is based on a true story set in Iran in the tumultuous 1980’s and involves moving 6 Americans out of harm’s way.    It was so well told and acted that we were riveted to our seats, and felt every anxious moment that the characters portrayed.  It also showed what life was like back then free of smart phones and high speed internet, and they had to rely on phones and telex.  It was inspiring because … (12 comments)

luxury real estate websites: Marketing Luxury Real Estate: Beauty at Storm Pause - 11/30/12 01:25 AM

The rains stopped this morning, and acccording to the experts, this is a brief respite.  However, the beach in Sandyland, Carpinteria, was beautiful with its uprooted kelp and clear waters. 
We wish you a delightful Friday, Cheers, Ron & Alexandra
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luxury real estate websites: Luxury Real Estate Marketing: The Luxury of Eggs/The Gift that Keeps Giving - 11/29/12 12:29 AM

One of the most important aspect of gift giving, as a luxury real estate marketing professional, is knowing what is meaningful to your clients. It is easy to listen for the clues about the things they like, the hobbies they are involved in or the ideas about which they are passionate.  These listening moments will surely lead to finding the perfect gift that keeps giving.
As we were perusing the various gift catalogues that fill our mailbox this time of the year, we were intrigued by Williams Sonoma’s offerings under “Made By Hand:  Agrarian celebrates a lifestyle of healthy living, … (13 comments)

luxury real estate websites: Luxury Real Estate Marketing: Waiting for the Rain/Wordless Wednesday - 11/28/12 01:25 AM

The prediction was stormy weather, and marine craft warnings.  The winds. however, had another agenda, and by the time I uploaded this picture...the dark clouds were gone.  
Happy Wednesday, Cheers Ron & Alexandra Seigel
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luxury real estate websites: Wordless Wednesday, Late Tuesday Evening! - 11/27/12 02:20 PM

With the promise of rain and colder weather for the next 3 days, these beauties are still in season on this semi sunny day in the last week of November.  We talked to the Lady Farmer at the Santa Barbara Farmers' Market and she told us the weather is still favoring these lovely tomatoes.  How wonderful to have fresh tomatoes perfect for a caprese salad this late in the fall. 
Happy Wednesday, Cheers, Ron & Alexandra
 
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luxury real estate websites: Marketing Luxury Real Estate: One Way to Stay on Top of Your Game - 11/26/12 10:57 PM
 

 

One of the ways to stay on top of your game when it comes to marketing luxury real estate is watching HGTV when they feature extraordinary homes and million dollar rooms. It will help you expand your “vocabulary” in the Language of Luxury.  
For example, in a recent episode of Extreme Homes, an absolutely stunning custom designed, multilevel home was featured that was built on a cliff overlooking the Southern California coastline.  The homeowners are truly passionate not only about fine architectural design but also automotive design. In fact, when they drive one of their cars … (11 comments)

luxury real estate websites: Marketing Luxury Real Estate: Happy Monday, Nothing is Impossible - 11/26/12 01:23 AM

After a long weekend, it is nice to ease in to Monday and the last week of November.  Hope you all had a wonderful weekend and a very Happy Thanksgiving celebration.  Here is one of our favorite quotes by  Audrey Hepburn, whose movies we have loved and seen many, many times. 
"NOTHING IS IMPOSSIBLE, THE WORD ITSELF SAYS, "i'M POSSIBLE!"
  Wishing you all a delightful and successful week. Cheers, Ron & Alexandra
 
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Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants)

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy

Carpinteria, CA

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Napa Consultants

Address: http://www.napaconsultants.com/web-design/

Office: (805) 770-1129

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