astute marketing: Astute Marketing Is Your Key to Attracting More & Better Clients - 01/16/12 11:48 PM
Earning a living by helping clients buy and sell real estate is hard work.
To succeed, it’s necessary to work long hours.
In and of itself, working long hours does not automatically lead to success.
It is after all, fairly easy to fill your time with things like random paper-shuffling, lengthy telephone conversations with family and friends, surfing the Internet and so on.
Successful people have learned to work smarter and not harder.
Whether consciously or instinctively, everything they do focuses on achieving specific goals.
Working smarter is all about goals and ideas.
It involves focusing on goals that you would … (5 comments)

astute marketing: How to Develop & Apply the 3 Traits For Success - 01/08/12 11:43 PM
 
Among the many factors, guidelines and principles that contribute in one way or another to achieving our desired results, 3 traits for success stand above all others:
 
Commitment
 
This characteristic is about being bound emotionally or intellectually to a course of action that is undertaken to bring about a desirable outcome.
The more desirable the outcome, the more passionately we are committed to achieving it.
Passionately committed to achieving a specific outcome, we persist in pursuing our goals. We are determined to do whatever it takes to achieve them.
This persistence and determination make us tenacious.
 
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astute marketing: Better Marketing Results Start By Setting SMART Goals - 12/03/09 09:50 PM
Regardless of its subject area--life, business, marketing or a specific project--planning is about setting goals and identifying appropriate actions to be taken to achieve these goals.
While everyone agrees that goals are an essential planning element, there is no such agreement on the essential elements of individual goals.
After being introduced to the concept of strategic planning several years ago, I came across the idea of SMART goals.
In the event this idea is new to you, SMART is an acronym representing the combined terms Specific, Measurable, Achievable, Relevant and Time-based.
Over the years, the idea of SMART goals … (5 comments)

astute marketing: The Secrets Of Succeeding In Niche & Vertical Markets - 08/30/09 11:36 PM
What a terrific...and totally unexpected...response to my Friday blog post about vertical markets.  Thank you for your comments.
Among the many things I enjoy about blogging is the opportunity to share potentially useful information.
Quite frankly that was the purpose of the vertical marketing blog...to share some potentially useful information about vertical markets.
I thought a few people might have been interested enough to click on to the post and make comments.
The response indicated that the post resonated with a large number of readers, many of whom were unfamiliar with the concept of vertical markets.
Clarifying Niche Or Vertical Market
… (3 comments)