diligence: How To Attract Prospects Instead of Chasing Leads - 01/18/12 11:19 PM
When explaining why they chose specific real estate agents, clients are more likely to say that they made their choice on the basis of agents’ specific personal characteristics.
What characteristics do prospective clients look for in choosing a real estate agent?
Here are 12 traits that prospects usually seek in choosing real estate agents.
The more of these characteristics that you possess and demonstrate, the easier it will be to attract prospects.
 
1. Diligence
This category includes attention to details, focus on clients' goals and enthusiasm.
 
2. Expertise
In real estate, this is the accumulated know-how from experience, training … (6 comments)