Storyteller Marketing in Real Estate

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What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry through the eyes of the community and it's people and stories.



Now here is a home that is move in ready.  The sellers have meticulously taken care of this home since it was built and purchased.  They have updated almost every aspect of their home over the years and it shows.  Last month they replaced an air conditioning unit, put on a new roof, upgraded the...
I had the pleasure of attending the Women’s Council of Realtors-Dallas event the evening of June 23.  My pleasure was increased by staying the whole time and winning a cash prize at the end, but more on that later.  The event was an open house for Grand Homes Enclave at Bluffview.  Whenever I le...
Yesterday the (Metrotex) put on a Short Sales  event with the goal to share information and learn from the panelists and they achieved their goal and more.  Attended by approximately 100 interested agents we sat and listened to an esteemed group of experienced panelists discuss th...
I had applied to deliver a break out session at the annual EXIT Convention on blogging.  Blogging is one of the principle ways to delivery valuable information to your clients, prospects and industry colleagues.  You use technology, but it is not technology, it is story telling; it is shared and...
I have been talking about motivation, goals and achievement in the real estate industry the last couple of months.  I have shared ideas on blogging and what to blog about.  This activity has generated a lot of interest both publicly and personally for me with lot of questions to answer.  One Rea...
In yet another situation you look at coming from our “leaders” in Washington you again wonder if they have any clue.  There is now talk of making up part of the lost revenue due to the most recent banking crisis which has resulted in record foreclosures, bankruptcy and more recently bank profits...
Price Dropped today. This property is now under the value of the homes in the area and it is still one of the largest. This home won’t stay on the market long at this price. Give me a call to take a look. 972 322 7776 « Dallas Morning News Gets it Wrong
I have been writing about the new school of real estate for a long time.  I am thrilled that RISMedia last week has a summit of the top leaders to discuss this topic.  Social media is impacting every aspect of our culture these days and it is just at the beginning.  User generated content is oft...
Do you do things on a daily basis that don’t serve you or your career?  Well, most people do.  I have been guilty of harboring some habits that I hold dearly but have never provided me success.  The habit of working hard and getting near the completion and thinking “enough is enough” really neve...
This week I had a listing presentation with some people outside my farm area who had been attracted to call by a relationship a friend of theirs had with an agent of EXIT, but not my office.  The office the recommended agent was from was geographically further than the seller believed the agent c...

Larry Lawfer

"I listen for a living." It's all about you.
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