Storyteller Marketing in Real Estate

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Real Estate Agent - YourStories Realty Group powered by Castles Unlimited® - MA# 9517963
What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry through the eyes of the community and it's people and stories.

ARCHIVED BLOG POSTS

2013 

No real estate career is complete without the ups and downs.  No one fails unless they give up; the act of giving up is the definition of failure in my estimation.  Living in New England there are times in late winter, say February, when the dark, slate gray sky and frozen stiff ground with no co...
04/29/2013
I recently decided to drink the kool-aid that Keller Williams has been offering.  I am relatively new to the business at 3 years, four months, but still feel as though I am learning each day.  From what I read here on Active Rain this process can continue throughout my career and this pleases me....
04/28/2013
Milestones and Bumps along the road are a part of life.  I am in a hotel room with my wife still sleeping and I am thinking about this milestone we have just crossed.  Our son is a senior in college and his lacrosse team was playing their last home game of the season, and of his career yesterday....
04/20/2013
Michelangelo's's guide to Greatness fits not only his brilliance as an artist and inventor, but the lessons have implications for the real estate industry and for life.  Standing before the beautiful marble sculpture of David Michelangelo was asked, "How can you look at a huge piece of raw marble...
04/19/2013
Finding the right home and closing on it these days is a matter of intelligence, strategy and preparedness.  Most people when they begin to hunt for a new home have a vague idea of price and location. They may say I want to live in Wellesley because the Schools are perennially ranked in the top ...
04/18/2013
Patriots in Boston, yesterday, today and tomorrow have shown the world that we can not and will not ever be swayed by the act of some terrorist(s).  In this town where our Declaration was forged and debated not one mile from my home years, before it was signed in Philadelphia on July 4th 1776. We...
04/15/2013
Real Estate is not for the feint of heart and that is for sure.  There are always issues that must be dealt with.  Lies are part of it, so is cheating and emotional responses. One day you world is perfect, then that phone call comes in that turns everything upside down.  Like they do in professio...
04/07/2013
In real estate it is not the Agency it is the Agent you work with that makes the difference. There are many great Brand Agencies across the country and around the world. They provide the offices that you may or may not use, they provide training of various levels and they collect fees from you, t...
04/01/2013
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Larry Lawfer

"I listen for a living." It's all about you.
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