Storyteller Marketing in Real Estate

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Real Estate Agent - YourStories Realty Group powered by Castles Unlimited® - MA# 9517963
What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry through the eyes of the community and it's people and stories.



Who's fault is it, because it is definitely not my fault. Come on, you have heard this before and probably said it too.  It is always someone elses fault. There is always someone else who could have helped and didn't, who promised things and broke the promise, who took advantage of your good natu...
The top ten reasons to get out of the real estate business line up with the top ten reasons to get out of any business. 1) I am in it for the money.  If you are in the real estate business because you think, know, that a lot of money can be made you are in the wrong business.  Yes, it is true, a ...
1-3-Granite-Cambridge-MA What the ER taught me about RE this week was a good bit.  First of all I have to say I am fine now, but that is not how I felt last Friday afternoon.  My stomach was distended and I had shooting pains throughout my whole body.  I am not someone who gets sick very often. ...
No more home delivery is an ode to my father, John Lawfer and a passion he shared with me. One of my first memories about real estate wasn’t real estate at all, certainly not in my 8 year old head.  I was just out working in the middle of the night with my Dad.  He was a home delivery milkman.  ...
My really big deal ended up being no big deal at all, let me tell you the story.  I had just arrived back in Boston after spending my first 9 months in Dallas working in real estate.  That didn't work as planned, but has no bearing on the story.  I moved back to Boston with my family and picked u...
In a numbers game, this is not the goal to be gathering points here and not serving our community.  Real Estate is a numbers game, no doubt. The number of human contacts you make each day and have substantive conversations about real estate is the real number to track. From that one number, the n...
Chase me not, Buh Bye.  For two years I helped a family in financial turmoil try to comply with all the difficulties of negotiating a Short Sale with JP Morgan Chase.  I am not a Short Sale agent but that did not stop me from saying yes when asked by their family member I know, like and trust. T...
Could you do me a favor, the agent asked me?  This was when I called to view her listing and I knew immediately I was in trouble with this one. She wanted me to call her office, speak to a specific Admin and tell her that I had spoken with this agent who will speak to the client, so that she coul...

Larry Lawfer

"I listen for a living." It's all about you.
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