Storyteller Marketing in Real Estate

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Real Estate Agent - YourStories Realty Group powered by Castles Unlimited® - MA# 9517963
What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry through the eyes of the community and it's people and stories.

ARCHIVED BLOG POSTS

2014 

My 10 Favorite things about being a Realtor® would have to start with... The joy that my clients feel when they get exactly what they want at a price they love. There is nothing better than listening, understanding and then executing on the plan to win. Negotiating a win-win deal. Let's face it w...
12/29/2014
Housing trends in Newton MA.  I just read a fascinating report about the housing trends and demographics in the city of Newton MA.  This report was prepared by the Dukakis Center of Northeastern University and was written by Barry Bluestone and Tracy Corley.  Newton was settled in 1630 and is com...
12/29/2014
Things are looking up and down in relation to our real estate markets.  While the number of houses sold in this year is down from 2013 the price point is up. See what I mean?  Understanding what is going on in your market is complex with many variables.  While the market is looked at as a whole w...
12/28/2014
The Dog ate my homework.  As professionals we are no longer in high school where these types of excuses might be acceptable.  When asked if you have completed the fire certificate, or final water and sewer bill you should have gotten the work done, not find some new excuse.  In fact we are all th...
12/28/2014
Price Changes; When and Why best practices is both simple and complex.  Getting the price right is essential and the most important aspect of a great real estate transaction. The second most important aspect of a great real estate transaction is the marketing you put out on the internet.  Getting...
12/25/2014
Your commission check is not my priority, it is not even in the top 5 things I care about when we work. As your listing agent one of the highest priorities is getting your price right.  The correct price at the correct time is essential for a quick sale and your (The Seller) getting the most.  Th...
12/25/2014
400 years of architecture in Newton MA redux.  Last month I went through the beginning era of architecture in Newton.  The link to that is right here.  Newton MA is a town just south and west of Boston only 7 miles from downtown Boston.  It is comprised of 13 villages with their own distinct feel...
12/24/2014
International Luxury Homes Report Boston Dec 24 2015.  As we prepare for the Christmas break here is a quick look at this weeks luxury market report delivered weekly by the International Luxury Home Marketing specialist.  The prices on homes in the Boston Area seem to be moving back up.  National...
12/24/2014
Gratitude and Gratefulness is what we all should be feeling at this time of the year.  I know that the average agent in the nation only makes somewhere below $40,000 in the year and in most areas of the country that isn't even a part time job salary.  Truth is many agents work part time and many ...
12/23/2014
View from the Top, Luxury Newton MA.  When you are on the second and third floor of 114 Shornecliffe Road in Newton that sits atop Farlow Hill in the Newton Corner village you can see for miles. This Classical Revival home has so many wonderful details and design that it does look and feel like a...
12/22/2014
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Larry Lawfer

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