Storyteller Marketing in Real Estate

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What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry through the eyes of the community and it's people and stories.



Your Million Dollar Year Day 13 No Fear and it might not even be fear that is the problem, it could be something else.  In real estate there is always the "something else" that is unanticipated but must be dealt with in that moment. Agents are often people who will say they can get something done...
Your Million Dollar Year Day 12 Affordable Housing. This week in the MA State House they are discussing rent control again.  It was in 1994 when rent control, still popular in Boston, Cambridge and Brookline, was voted out and so it died.  On the one side is the landlord, owner, developer of a p...
Your Million Dollar Year Day 11 Intentions. Let's flashback to Jan 2010 and Walter Sanford's book, If I Could Start Over when I first got into the business. Training is crucial to your growth and experience and will hone the desire to get more training and experience. Surround yourself with peopl...
Your Million Dollar Year Day 10 Who Are You Kidding. You can't make a million dollars in a year even if you are typically a "capping agent".  And then up pops some story about how it has been done by someone else and that means, yes you can do it. And then you don't know which voice in your head...
Your Million Dollar Year Day 9 Annoying people are everywhere and many people consider most agents annoying.  I had a conversation with another agent on Linkedin recently.  He was doing his thing of pontificating (some may say that about this blog) about dual agency. Dual agency is where one agen...
Your Million Dollar Year how to survive how to succeed is both simple and hard work.  Getting your license to sell real estate in most states is not rigorous. In Massachusetts it is 40 hours of study then a test followed up with 12 more hours of study every two years with no test.  So, if you ar...
Million Dollar Year Day 7 how I'm doing. In the first week I got my new cards, my new signs, my new email signature. I took all the contents and contacts from my old system and they are in my new system, I have met with prospects, I have met with clients, I have no new listings, that is how I am...
Million Dollar Year Day 6 Just like high school, you can work with an A student, or you can work with a C students, those are your options. The public believes it is easy to buy or sell a house without engaging a professional.  This very important transaction in a life, quite often the largest t...
Coldwell Banker's new look won't help. Million Dollar Year day 5. Every day we are seeing moves in the real estate industry. This move is an attempt for this aging franchise to stay relevant. We will see how it plays out for them.  For me and for so many working agents I think we don't really ca...
What Agents Need Million Dollar Year Day 4. The real estate industry and the professionals who serve it are wondering what is next.  The Franchise system of Keller Williams, RE/MAX, Realogy offices and others are reeling from the onslaught of the virtual systems of eXp, Compass, Refin and Zillow....

Larry Lawfer

"I listen for a living." It's all about you.
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