best practices: It is easy - 03/29/20 11:37 AM
It is easy, just do the right things.
It is easy, write down what you need to do.
It is easy, fake it ’til you make it.
It is easy, believe in yourself.
It is easy eat well, sleep well, stay focused, that’s all.
It is easy.or is it?
There is nothing easy about commitment.
There is nothing easy about discipline.
There is nothing easy about, faking it.
There is nothing easy about, There is nothing easy about,taking care of yourself and getting things done .
Or is there?
Easy is a muscle, you have to build it.  
Easy is a mindset, you have to let go.
Easy is … (6 comments)

best practices: Just another day in real estate Day 34 of 90 in a Realtors® life. - 06/07/18 04:33 AM
Just another day in real estate Day 34 of 90 in a Realtors® life. Working in this business all real estate agents know there is never just another day, they are all significant and varied. What a professional does with their days impacts how they feel and what they make. Wake up, dress up and get up for the game is part of what professionals do on a daily basis. Checking on your thoughts and your attitudes each day makes the difference. What do you want?  How do you get what you want? These are seemingly easy questions, are they for … (9 comments)

best practices: No Mojo Big Problem Day 33 of 90 in a Realtors® life. - 06/04/18 04:28 AM
No Mojo Big Problem Day 33 of 90 in a Realtors® life. We all have woken up with no energy at one point or another.  For me that was yesterday. When my mojo is gone I slip into bad habits, how about you? It is easier to slip than to slide into action, it seems.  Being mindful of where you are at the moment is important to bringing yourself back to the moment you are strong and focused and at the work of achieving the goals you established.
What do you do to change your state of mind? For me it can … (6 comments)

best practices: Communications Bonanza Day 32 of 90 in a Realtors® life. - 05/22/18 05:24 AM
Communications Bonanza Day 32 of 90 in a Realtors® life. Call, text, email, facebook, pinterest, instagram, snapchat, whatchamacallit and somethingelse today's means of communications is a bonanza and can be overwhelming. To be a good listener you need to understand how someone best communicates.  We all know that face to face, in person conversation is the most direct and sometimes that is not possible. We all have our choices for what goes next, personally I don't like email. As an agent my contact information must be available to the public, this also means the marketers and that means lots and lots … (5 comments)

best practices: Co-broke not Go broke Day 31 of 90 in a Realtors® life. - 05/21/18 03:58 AM

Co-broke not Go broke Day 31 of 90 in a Realtors® life. Co-broke is the process of two real estate professionals working together to accomplish differing goals. Each is tasked with the goal to get the best deal for their clients. It may feel combative when you want the least and the other side wants the most, but it shouldn't be, this is natural. When the shoe is on the other foot you desire what that foot wants.  The definition of a win-win situation is when both give a little to get what they want.  This is never combative, this is … (8 comments)

best practices: Mindset Mastery Day 30 of 90 in a Realtors® life - 05/20/18 04:13 AM
Mindset Mastery Day 30 of 90 in a Realtors® life is critical for success. This may not be for you, but let me ask a question.  Have you ever come into a situation and have everything work out perfectly?  How often does that happen for you?  Have you ever gone into a situation, perhaps a listing presentation and things ended up horribly?  What is the difference, do you wonder?  Have you ever been driving down the road and someone cuts you off and almost causes a crash?  What are you thinking in that moment?
Here is another, have you ever had a … (5 comments)

best practices: Its called work for a reason Day 29 of 90 in a Realtors® life - 05/18/18 03:27 AM
Its called work for a reason Day 29 of 90 in a Realtors® life. Looking up the definition of work I find, fulfill duties regularly for wages or salary.  When you are being paid for an activity there is some expectation of effort, completion, skill and consistency.  I find the consistency the most difficult.  Knowing how to prospect is not actually prospecting each day.  The effort to be consistent with this work is the one thing I find that differentiates average from good and good from great.  No one has an innate ability to withstand all the rejection that comes from … (4 comments)

best practices: Moving Without the Ball Day 28 of 90 in a Realtors® life - 05/07/18 04:22 AM

Moving Without the Ball Day 28 of 90 in a Realtors® life.Being in the right place at the right time is no accident. When you are focused on your career, on your community, on your farm you often end up finding things out that put you in position to win.  Moving without the ball in a Realtor® life is playing the game on the good days and the bad ones.  It matters not at all if someone is rude to you, that is on them.  If they don't call back, so what. What matters is how you care about the community … (3 comments)

best practices: Today Now Present Day 26 of 90 in a Realtors® life. - 05/02/18 04:15 AM
Today Now Present Day 26 of 90 in a Realtors® life. It is Spring, the weekends are busy, so with details galore and various properties to juggle the here and now gets lost. I think this is normal, I don't know.  I do know I like the Kellerism, "you can have results, or you can have reasons, you can't have both." So I won't try with any reasons, today is Day 26 of 90 in my Realtor® life and rebooting the reboot of the reboot.
Constant change is something you can depend on.  Constantly all over the map is never efficient nor … (4 comments)

best practices: Afraid of Change,Why? Day 24 of 90 in a Realtors® life - 04/26/18 03:30 AM
Afraid of Change,Why? Day 24 of 90 in a Realtors® life. Change is inevitable, change is imminent, change is constant and yet often are we afraid of change.  The discount brokerages like Zillow and Redfin are coming for your jobs is one fear.  The lack of inventory, another fear gripping the country and it's home buyers and sellers. Changes in compensation, changes in technology, changes in the practice of professional real estate are discussions I hear on a daily basis.  I wonder why?  I wonder why we are afraid when this is all part of the process.
I have embraced the no … (4 comments)

best practices: Day 20 of 90 My Best Practices Real Estate 2018 - 04/20/18 04:41 AM
Day 20 of 90 My Best Practices Real Estate 2018 real estate best practices include mind set and action on those thoughts.  One of those 4 listings I have taken this month I knew was going to go quickly. I knew I would have multiple offers and I was anticipating some grumpy buyers and agents.  I chose to put the property on the market and not have an open house the first week. That was, in part, due to the fact I had a wonderful tenant in the property who has been wonderful in that roll for the last 5 years. … (5 comments)

best practices: Day 19 of 90 My Best Practices Real Estate 2018 - 04/19/18 03:38 AM
Day 19 of 90 My Best Practices Real Estate 2018 real estate best practices for me today started last night at a meeting I went to.  I learned something about EFT and Tapping.   This is a technique created by Gary Craig EFT is an acronym for Emotional Freedom Technique.  It allows the practitioner to jump through issues that stop them with the physical tapping on your accupuncture points and releasing the negative forces.  You don't need to ask more than a couple of agents if they have stress in their lives around job, family, life to know we can all use … (0 comments)

best practices: Day 18 of 90 My Best Practices Real Estate 2018 - 04/18/18 03:07 AM
Day 18 of 90 My Best Practices Real Estate 2018 has me struggling with the process.  It is all well and good to have gotten 4 listings this month already, then reality sets in. OMG, marketing, signs, calls, circle marketing, door knocking, what else, what have I missed occupies space with discipline of prospecting, making the calls, following up is diverting energy and focus. Setting goals is a good thing, keeping your goals is another.  All of us want more and most of us will get more if we follow the best practices.  What I struggle with is the daily routines … (5 comments)

best practices: Sure I will connect if you don't bury me with pitches. - 09/09/15 12:31 AM
Sure I will connect if you don't bury me with pitches.  It seems inevitable some virtual assistant, some web developer, some lead generating yahoo finds me here, or in Linkedin, or Facebook and lets me know we should connect.  I have a habit of connecting with anyone who asks who has a face.  What I mean by that is that I will connect with those who seem transaparent and real.  I will not connect to you if you haven't filled out your profile or added a photo.
Then it happens,  "Hi Larry, I see we are in the same business and I … (2 comments)

best practices: Is the Grass greener? - 05/21/15 01:02 AM
Is the Grass greener? Agents move around all the time. They are always looking for a greener pasture, a better split, more leads, easier transactions and the good life.  Agents often leave because they are promised a better deal after hearing what a disgruntled agent thinks they are missing. We are all in a sales business and this is the best possible way to close a deal. Listen to what someone wants and then shape your offering into an arrow that hits at the heart of their bullseye. What is really missing here is any introspection on the part of the … (24 comments)

best practices: Things are looking up and down - 12/28/14 10:02 PM
Things are looking up and down in relation to our real estate markets.  While the number of houses sold in this year is down from 2013 the price point is up. See what I mean?  Understanding what is going on in your market is complex with many variables.  While the market is looked at as a whole which includes the entire US, this look is only important in the abstract.  Real estate markets are local and by local I mean right down to your neighborhood versus the one down the street and around the corner in your very own town.  A … (3 comments)

best practices: Taking the High Road, Your Advantage - 11/28/14 07:47 PM
Taking the High Road, Your Advantage is that you are in control.  So you are trying to show your client some properties and the listing agent doesn't return your phone call.  You call again, and again and then finally the get back to you and explain how busy they are. (Yeah, right.)  You take the high road and let it slide then ask to see the property.  They tell you to call their office and arrange the showing. This is after the listing states unequivocally that the call should be to the agent.  It is 6PM now and the office is … (9 comments)

best practices: Top Five Reasons to change your Agent - 10/01/14 08:23 PM
Top Five Reasons to change your Agent is easy at the low level because not all agents are created equal.  Passing the license exam is simple, understanding and being able to communicate the vast complexities of a well done real estate transaction takes far more.
Your Agent never picks up the phone and you have to wait to get your questions answered.  (Why agents don't answer their phone, or get back to their clients and prospects makes absolutely no sense in business. Don't accept excuses from your agent who will most likely start with telling you how busy they are.  HA! … (6 comments)

best practices: Surrounded by greatness, That's the key. - 09/23/14 10:47 PM
Surrounded by greatness, That's the key. It has been said, you can't pick your family and this is true. But you can pick those who surround you on a daily basis.  The key to success is surrounding yourself with great people. People you admire and respect, people who make you better just because you know them enough to know how they are great.  We all have had friends and colleagues who are happy to suck your lifeblood with their complaining, negative attitudes, wrong thinking, over ego, etc...The truth is that when these people come into your life your first reaction should … (10 comments)

best practices: When you work with the best - 09/09/14 10:57 PM
When you work with the best you are always leveraging two minds on a common goal and this is always to your benefit.  The process of selling a home is complicated with so many moving parts.  The marketing of a home has it's own process as well. With an average agent they put the property into MLS after taking some pictures and writing up a short description. They depend on the IDX of their local MLS to distribute the MLS content to all the consumer sites like Trulia, Zillow, Realtor.com and all the rest of the agencies that are signed up … (8 comments)

 
Larry Lawfer, "I listen for a living." It's all about you. (YourStories Realty Group)

Larry Lawfer

"I listen for a living." It's all about you.

Newton, MA

More about me…

YourStories Realty Group

Address: 837 Beacon Street, Newton, MA, 02459

Mobile: (617) 774-8292

Office: (617) 964-3300

What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry in MA and beyond through the eyes of the community it's people and stories.


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