castles unlimited: Boston Globe Real Estate Writer spills the beans on Real Estate. - 01/17/20 09:22 AM
Boston Globe Real Estate Writer spills the beans on Real Estate. Our Podcast today talks about high rents, need for affordable homes, transfer taxes, rent control the middle class families have difficulty in the Boston area finding homes that are a good fit for them.  Tim Logan, real estate writer, from The Boston Globe shares what he has covered in the past months on all these issues.  Transfer tax is in front of the legislature this week. The idea is to charge a 1% transfer tax to both Buyers and Sellers.  There are some towns in the Commonwealth looking at this … (0 comments)

castles unlimited: Wayland Lifestyle Wayland living Boston Area Move In Homes - 06/28/19 06:57 AM
Wayland Lifestyle Wayland living Boston Area Move In Homes is a style all it's own. Wellesley, Weston, Sudbury, Newton are all fine communities in their own rights and lifestyle, but living in Wayland is an opportunity to live away from the hustle and live back along country roads that criss cross the forests and lakes. You know when you are in Wayland as you drive the winding tree lined roads undulating through the landscape. It is hard not to feel "away from it all" and surrounded by nature.  There may only be one or two straight roads in all of Wayland, … (5 comments)

castles unlimited: Hows the Market Day 61 Your Million Dollar Year. - 05/23/19 04:46 AM
Hows the Market Day 61 Your Million Dollar Year. This is a question any real estate professional should be able to answer in detail when asked, and you will be asked. National trends in lending, inventory, prices, days on market (DOM) and other stats should be followed and understood by the professional. Here in the Boston area we often lead the market in prices. For instance Lawrence Yun, chief economist for the National Association of Realtors (NAR) recently shared that nationally although fewer house have been sold this year than last the interest rates remain low, DOM is going down as … (0 comments)

castles unlimited: On The Road Again Day 60 Your Million Dollar Year. - 05/22/19 05:22 AM
On The Road Again Day 60 Your Million Dollar Year. In the real estate business and with your real estate career you will find, if you stick with it, that your life can be changed in a heartbeat. Your life can go from horrible to wonderful in a phone call, it can go the opposite way as well. The more deals you have in your pipeline the more you will feel both the elation and comfort in know you life does not depend on a single deal. You real estate career is determined by what you have in your pipeline.
Not … (2 comments)

castles unlimited: Hiccups and Bumps Day 59 Your Million Dollar Year - 05/21/19 05:47 PM
Hiccups and Bumps Day 59 Your Million Dollar Year. So the 90 day start hit a hiccup on the 15th. Being overwhelmed in this business is pretty common, getting over it and getting back on track is not so common.  When you don't achieve a goal you set for yourself, what do you say to yourself? What is your next action or inaction? Stop worrying about little failures and focus on your long range goals. For me this last week has been exactly that. I was overwhelmed with all the new goals. I am enthused and overwhelmed all at the same … (4 comments)

castles unlimited: Grasping at Straws Day 58 Your Million Dollar Years - 05/15/19 07:01 AM
Grasping at Straws Day 58 Your Million Dollar Years is probably the worst thing you can do if you are starting out in real estate. You don't want to grab at straws, you want to build a business that produces your living. Starting your career with small goals only gets you small results. Starting your real estate career with goals that are unattainable, or unattainable by you is also foolish. To succeed in the real estate industry you must adhere to a live long pursuit of knowledge. Don't worry, along the way you will gather a life time of experience. Each … (4 comments)

castles unlimited: Starting Out Real Estate Day 56 Your Million Dollar Year. - 05/13/19 07:35 AM
Starting Out Real Estate Day 56 Your Million Dollar Year. When you have been an agent for some time you often forget what it is like to be an agent the first week you get your license. It is true that the barrier to entry into this business is small. In MA where I have a license it only takes 40 hours of study and passing the test to get licensed. These newbies are afforded the same credence as an agent who has many years of experience. Why wouldn't the unlicensed public believe they know as much as some of these … (4 comments)

castles unlimited: The Power of Mother Day 55 Your Million Dollar Year. - 05/13/19 07:31 AM
The Power of Mother Day 55 Your Million Dollar Year.When working with the public an experienced agent knows all to well that it is the woman who will ultimately make the decision about their living space, not the man. This is true in most cases and it remains true even in cultures where the man takes the lead on financial issues.  When working with couples and the man/husband/partner asks a question, or makes a comment directly to me I always look at the woman for her reaction to the question. I usually respond with, "I hear what you are saying, I … (0 comments)

castles unlimited: Places and Spaces and People Day 54 Your Million Dollar Year - 05/13/19 03:20 AM
Places and Spaces and People Day 54 Your Million Dollar Year. Where you live is special to you, if only because it is where you live. It can be so much more. Your place is your fortress from which you emerge each day to slay the dragons, or be slayed. You plan to outlive your spouse because the opposite would seem moot. If you are the first to go, it doesn't matter.
Spaces are places you inhabit, walk through, live within or nearby. You walk through places to get things, you walk through places to get there. Places are where you find … (5 comments)

castles unlimited: Failure has a look and feel Day 52 Your Million Dollar Year. - 05/09/19 07:12 AM
Failure has a look and feel Day 52 Your Million Dollar Year. It is said that success leaves clues meaning that to be successful there are patterns to your actions, mindset and behavior.  Failure is the same.  Stooped shoulders, no energy, no real interest just an underlying sense of things are not right and I just don't know what to do so I will do nothing. That nothingness is inertia pushing your underground. You need to move to create energy. If you mindset is bad, go take a walk. If it is bad from the walk, find something else to do … (6 comments)

castles unlimited: Agent Number One Day 49 Your Million Dollar Year. - 05/07/19 11:40 AM
Agent Number One Day 49 Your Million Dollar Year. Agent One is a program, system if you will for becoming the best agent you can be. It is the process of training a Realtor to understand and use their own skills to their advantage. It is a narrowing of focus to your particular set of skills honed by perceptive coaching. Agent One deserves no less than to be shown a path to a better use of their own skills, different than the next. Real estate, the sale or purchase of a house is a process. There are steps that are taken … (2 comments)

castles unlimited: Rule 1 Keep Learning Day 48 Your Million Dollar Year - 05/05/19 05:01 PM
Rule 1 Keep Learning Day 48 Your Million Dollar Year. The constant learning in real estate is a daily occurrence and yet some professionals aren't paying attention. That is on them, the good and great agents know that no matter how long they are in this business, each day delivers another opportunity to learn.  While many people think of the buying and selling of a house is something that is easy and straight forward are missing, or do not want to comprehend the complexities. This group of people will always under or over value their properties. They will often use sales … (2 comments)

castles unlimited: Rumors and Lies Day 47 Your Million Dollar Year. - 05/05/19 04:57 PM
Rumors and Lies Day 47 Your Million Dollar Year. Real estate at it's heart is not just about the property and land, it is also the people connected to it and involved in the process. Because people are involved you have randomness added into the mixture. Because randomness is involved and money is too, there will be opposing forces pushing against the  the agreement as they pull for their own side. Then the emotional side kicks in and you have a party filled with people who don't know each other trying to get what they want. With all this in play … (0 comments)

castles unlimited: Your Million Dollar Year Day 45 Half Way to Somewhere. - 05/02/19 07:13 AM
Your Million Dollar Year Day 45 Half Way to Somewhere. The goal is to start out my new year at a new agency doing all the things that should be done to make me successful. In these first 45 days I have done considerable and this success has only made me realize there is so much more to do, that can be done.  I have aligned myself with top agents who have shown me their daily routines; they have shared their mindset and this has helped a great deal. Surround yourself with the best agents you can and listen, learn and … (2 comments)

castles unlimited: Your Million Dollar Year Day 43 No Scripts Allowed. - 04/30/19 05:31 AM
Your Million Dollar Year Day 43 No Scripts Allowed. All sales people are trained with scripts. You are told that if you say this, your prospect will fall at your feet and want to work with you. I exaggerate, but the script driven coaches couldn't be more wrong.  NO ONE wants to be sold these days.  NO ONE wants to listen to some canned script that you deliver just like the 200 other agents who learned the exact script from the same trainer. Scripts should be thrown away and you should first understand the person you are calling.
If it is an … (2 comments)

castles unlimited: Your Million Dollar Year Day 42 Circle the Wagons - 04/29/19 05:24 AM
Your Million Dollar Year Day 42 Circle the Wagons. When meeting with clients do you let them know of the pitfalls that can and usually do happen with each transaction?  Do you give your clients a sense of what will come before it gets there? I explain it this way, "Along the way to closing this transaction (buy or sell) we are going to experience 3 uh oh moments and perhaps 1 jump off the cliff moment."  This brings them to attention. "I don't know exactly what will happen because it is always a twist and turn related to the parties … (2 comments)

castles unlimited: Your Million Dollar Year Day 41 Redfin changes things - 04/29/19 05:20 AM
Your Million Dollar Year Day 41 Redfin changes things in industry.The days of the Agent having all the answers has changed. While they still do and will always have deeper understanding and experience because they do it every day, they no longer are the only ones with the information. Information is everywhere on the internet and a lot of it is accurate. The key is for someone just searching is, how good are you at digging deep enough to know what you need to know to take the steps necessary for a great outcome. There are so many conflicting opinions and … (2 comments)

castles unlimited: Your Million Dollar Year Day 40 Do the Math - 04/28/19 12:54 PM
Your Million Dollar Year Day 40 Do the Math for the last 39 days I have been sharing ideas, thoughts, moments and daily activity of an agent. Some is about me, some is about things that have happened to others around me. When I finally woke up and realized the franchised brands I had worked with through the years were truly not interested in me other than my ability to cap with them and provide funding for their franchise I went looking for a better solution.  I know without a doubt that agencies can be built on the production of their … (0 comments)

castles unlimited: Your Million Dollar Year Day 39 are we there yet? - 04/26/19 09:03 AM
Your Million Dollar Year Day 39 are we there yet? Successful professionals are not children. They can deal with disappointment, disruption and distraction without loosing track of what is important. This counting of days through the first 90 makes me feel childish. We are not there yet and we need to focus on what is important today so that what is important tomorrow comes to us through our daily activities.  Often I will lie my head on the pillow at the end of the day and go through the list of things I wanted to accomplish. I sleep soundly when most … (0 comments)

castles unlimited: Your Million Dollar Year Day 38 Fake it to Make it BS or Not? - 04/25/19 06:58 AM
Your Million Dollar Year Day 38 Fake it to Make it BS or Not? What do you think when someone tells you to fake it to make it? Do you think you fake being rich, powerful, in charge and having all you want? Do you think it is about convincing people who don't know you that you have more, are more? Fake it to make it is not a direction to be false at all. Fake it to make it is a suggested that you should be determined to live the life of the person you want to be.  If you … (0 comments)

 
Larry Lawfer, "I listen for a living." It's all about you. (YourStories Realty Group powered by Castles Unlimited®) Ambassador large

Larry Lawfer

"I listen for a living." It's all about you.

Newton, MA

More about me…

YourStories Realty Group powered by Castles Unlimited®

Address: 837 Beacon Street, Newton, MA, 02459

Mobile: (617) 774-8292

Office: (617) 964-3300

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What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry in MA and beyond through the eyes of the community it's people and stories.


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