newton real estate: Not living in fear, perspective, hope and caring in this time of Covid-19 - 03/31/20 08:21 AM
Not living in fear, perspective, hope and caring in this time of Covid-19, the offical title for the corona virus pandemic that is sweeping the world right now.  People all over the world are living with this new reality. A virus that is fast moving and very contagious has made it from China, through Italy and now here in the US. There was political maneuvering from the Oval Office that promises to make it worse in the states.  Federal response has been slow and plodding. Fortunately the individual State officials are stepping up in the wake of the response to protect … (4 comments)

newton real estate: Real Estate Best Practices PODCAST with Ilya Cobi - 03/31/20 08:12 AM
Real Estate Best Practices PODCAST with Ilya Cobi From William Raveis, The Cobi RE Team in Brookline, MA. In this podcast Ilya, Larry and Jim talk about the characteristics of the best agents and their practices. Not all agents are created equal, there are A students and C students and it is not hard to tell them apart. The best agents use the best practices and technology. In today's world where we no longer have free access to properties during this pandemic it is even more important than ever you work with people who know the process completely and can keep … (3 comments)

newton real estate: Nailing the interview mastery Podcast Michael Neece - 03/29/20 10:28 AM
Nailing the interview, mastery Michael Neece tells us how in this Podcast Know all the right answers before you interview PODCAST Michael Neece opens up about the tools to control the interview. Last week's podcast on Broker-Talk.com was a great one for anyone who is in front of people who hire. Whether you are a job candidate, or self employed in the real estate business making presentations all the time Interview Mastery provides you the on line tools to be a success.  It turns out that success does leave clues and Michael Neece CEO and Founder of Interview Mastery has done … (2 comments)

newton real estate: In the office not at home Day 2 Covid-19 lock down - 03/19/20 10:39 AM
In the office not at home Day 2 Covid-19 lock down. I always makes calls when I am in the car traveling, we agents spend a lot of time everyday in the car going places. Here in Massachusetts we are in lock down and are told to shelter in place (which means don't go out). This Corona virus is serious and is impacting businesses, families and countries.  The only way to protect yourself is to be away from people for a time so that we can flatten out the new infection curve.
I spoke with a client this morning who wondered where … (25 comments)

newton real estate: Running Out of Toilet Paper and Loosing my Mind - 03/19/20 10:30 AM
Running Out of Toilet Paper and Loosing my Mind is a perfect description of this historic day. CoronaVirus, Covid-19 is on the upswing, the Fed just cut it's rate to zero and there are actually agents out there who don't know the relationship with the Fed Rate and the Interest Rates banks charge for mortgage loans.  The running out of toilet paper is this moments true craziness. For some reason people are hoarding toilet paper and the thoughts that come to mind for why are just too horrifying to consider without disinfectant.
There are still lots of buyers who are looking for … (7 comments)

newton real estate: Selling your home-strategies and tips. - 01/09/20 06:22 AM
Selling your home-strategies and tips. search with this term and you will get a plethora of choices. They all are necessary steps in the process, but they just may not be in the right order. What is important is what you want to get from the sale and how are you going to wisely use those proceeds. These are always significant transactions. When large sums of money are exchanged many tax implications are part of the deal. Considering the long term benefit to be preserving and protecting your cash, the first step in selling your home is to know what you are … (6 comments)

newton real estate: Newton Residential Single Family Market Report Jan 2020. - 01/07/20 06:14 PM
 Newton Residential Single Family Market Report Jan 2020. Lots of things going on inside the 13 villages that comprise Newton. Issues right now with some development projects that include affordable housing.  There are a total of 165 properties in Active, UAG, Sold or some other form of "on the market" housing through the Multiple Listing Service MLSPIN in the Boston Area.
Single Family New Listings: 2 Median Liv. Area SqFt: 3,712 Median List $: $1,612,000 Median List $/SqFt: $418 Median DOM: 108  Now you may think this is odd the fact that DOM is 108 when they are new properties, and it is, but it is the way MLS deals with … (1 comments)

newton real estate: Proven Strategy for best Sale of Home YourStories Realty Group - 09/11/19 08:46 AM
Proven Strategy for best Sale of Home YourStories Realty Group. Real estate is a process in both an up market and a down market. Properties sell every month, some months more, some months less, they sell, every year.  Properties move from one deed to another when prices are going up and prices are going down, they move. There is never a reason to panic and make bad decisions about your own move. The system and strategy is simple and straight forward for both the buyer side and the seller side. The person who is best prepared with the best story wins. … (5 comments)

newton real estate: Hows the Market Day 61 Your Million Dollar Year. - 05/23/19 04:46 AM
Hows the Market Day 61 Your Million Dollar Year. This is a question any real estate professional should be able to answer in detail when asked, and you will be asked. National trends in lending, inventory, prices, days on market (DOM) and other stats should be followed and understood by the professional. Here in the Boston area we often lead the market in prices. For instance Lawrence Yun, chief economist for the National Association of Realtors (NAR) recently shared that nationally although fewer house have been sold this year than last the interest rates remain low, DOM is going down as … (0 comments)

newton real estate: Redfin makes it worse for Agents Day 53 Your Million Dollar Year - 05/10/19 06:29 AM
Redfin makes it worse for Agents Day 53 Your Million Dollar Year. So the listing agent from Redfin gets a 1% commission on the sale, but not even that much when you drill into this system. The Buyer's agent was getting 3%, but not anymore. Redfin is quietly working to reduce that as well. It is clear this technology company thinks nothing of the profession that serves the communities.  Redfin says they care about the consumer, but this, to me, is hard to believe when you take away the power of the agent to consult and care in a real way … (1 comments)

newton real estate: Failure has a look and feel Day 52 Your Million Dollar Year. - 05/09/19 07:12 AM
Failure has a look and feel Day 52 Your Million Dollar Year. It is said that success leaves clues meaning that to be successful there are patterns to your actions, mindset and behavior.  Failure is the same.  Stooped shoulders, no energy, no real interest just an underlying sense of things are not right and I just don't know what to do so I will do nothing. That nothingness is inertia pushing your underground. You need to move to create energy. If you mindset is bad, go take a walk. If it is bad from the walk, find something else to do … (6 comments)

newton real estate: Broker Talk Podcast 2 Day 51 Your Million Dollar Year - 05/09/19 03:47 AM
Broker Talk Podcast 2 Day 51 Your Million Dollar Year. There is both an arrogance and a responsibility producing content. The piece needs to be relevant and personal to the listener. Getting agents to talk about their day is interesting and funny to me and I know many people would feel the same when they heard the stories. That is not to say Agents have more interesting stories than Nurses, or Firemen. I dare say the Night Watchman looking at his screen all night has stories.The desire is to capture one true nature of the real estate business.
Technology will create a … (2 comments)

newton real estate: Broker-Talk Podcast Day 50 Your Million Dollar Year. - 05/09/19 03:43 AM
Broker-Talk Podcast Day 50 Your Million Dollar Year. To further promote our Agent One program of training agents individually to master their specific skills for sales in real estate, we go on air with our first Broker-Talk. The podcast is dedicated to honest and open conversation about the life of a real estate agent.It was originally designed to follow the hugely popular NPR show Car Talk.  Sadly one of the brothers died and so the show is in just reruns now. Many people believe that agents are more than happy to sell their soul, to live in the grey areas and … (0 comments)

newton real estate: Your Million Dollar Year Day 45 Half Way to Somewhere. - 05/02/19 07:13 AM
Your Million Dollar Year Day 45 Half Way to Somewhere. The goal is to start out my new year at a new agency doing all the things that should be done to make me successful. In these first 45 days I have done considerable and this success has only made me realize there is so much more to do, that can be done.  I have aligned myself with top agents who have shown me their daily routines; they have shared their mindset and this has helped a great deal. Surround yourself with the best agents you can and listen, learn and … (2 comments)

newton real estate: Your Million Dollar Year Day 44 Learning to Fail - 05/01/19 06:17 AM
Your Million Dollar Year Day 44 Learning to Fail is also learning to succeed. It is true successful people fail more than unsuccessful people. What successful people know is that failure is where you learn to succeed, by falling down and getting back up again you can be more steady on your professional feet.  Everyone fails, not everyone is willing to learn from the failures.These sad people are often relegated to making the same mistakes over and over again and not learning. Self realization comes in all kinds of measures. There is the obvious dollars made, there is also
number of … (2 comments)

newton real estate: Your Million Dollar Year Day 43 No Scripts Allowed. - 04/30/19 05:31 AM
Your Million Dollar Year Day 43 No Scripts Allowed. All sales people are trained with scripts. You are told that if you say this, your prospect will fall at your feet and want to work with you. I exaggerate, but the script driven coaches couldn't be more wrong.  NO ONE wants to be sold these days.  NO ONE wants to listen to some canned script that you deliver just like the 200 other agents who learned the exact script from the same trainer. Scripts should be thrown away and you should first understand the person you are calling.
If it is an … (2 comments)

newton real estate: Your Million Dollar Year Day 40 Do the Math - 04/28/19 12:54 PM
Your Million Dollar Year Day 40 Do the Math for the last 39 days I have been sharing ideas, thoughts, moments and daily activity of an agent. Some is about me, some is about things that have happened to others around me. When I finally woke up and realized the franchised brands I had worked with through the years were truly not interested in me other than my ability to cap with them and provide funding for their franchise I went looking for a better solution.  I know without a doubt that agencies can be built on the production of their … (0 comments)

newton real estate: Your Million Dollar Year Day 37 Coaches good and bad. - 04/24/19 03:59 AM
Your Million Dollar Year Day 37 Coaches good and bad. We all know how easy it is to see what other people are doing wrong, it is so hard to turn that eye on yourself with any clarity. A good coach has a system they follow that they have taken many a professional through with some degree of success. A great coach understands how that system fits for the person they are coaching and adjust the system to the person. Personally I have had many and a varied quality of coaches through my life. As a Division 1 scholarship (swimming) athlete … (2 comments)

newton real estate: Your Million Dollar Year Day 36 Baby Steps - 04/23/19 03:35 AM
Your Million Dollar Year Day 36 Baby Steps is what gets you the big leaps. Most agents get bogged down trying to control their whole days when controlling the next 5 seconds is really the key. For instance those 5 seconds right before you should be making your prospecting calls. What is going through your mind? What is the dialog circling your brain? In that short period of time most agents are derailed by their own actions. That action is not to take the baby step of picking up the phone and dialing. They will find some task to complete that … (4 comments)

newton real estate: Your Million Dollar Year Day 35 what counts in real estate? - 04/23/19 03:30 AM
Your Million Dollar Year Day 35 what counts in real estate? Closings, of course, that is the way you make a living is closing deals as a Buyer or a Seller's agent. What else? Listings in your pipeline count because they are next month's closings and they are important.  For Buyer's agents, signed offers count because you are moving closer to the closing. Sometimes, as an agent, you don't control the process and so therefore things are moving without you. That is ok. All of these things count but they are not the principle things you should be counting in your … (0 comments)

 
Larry Lawfer, "I listen for a living." It's all about you. (YourStories Realty Group powered by Castles Unlimited®)

Larry Lawfer

"I listen for a living." It's all about you.

Newton, MA

More about me…

YourStories Realty Group powered by Castles Unlimited®

Address: 837 Beacon Street, Newton, MA, 02459

Mobile: (617) 774-8292

Office: (617) 964-3300

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What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry in MA and beyond through the eyes of the community it's people and stories.


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