real estate best practices: Behind the velvet rope, setting the price - 09/08/12 12:11 AM
Behind the velvet rope, setting the price for a home is not some voodoo.  Homeowners will always have some idea of what price their home should be sold for.  It is important to ask them how they arrived at such a price.  The listing price of a home is crucial when it goes on the market.  If the compatibles are priced below your list then you will not get any offers and you may not even get any visitors.  If you are not having people view your home then something is wrong with the price, or marketing, or both, usually both.  … (2 comments)

real estate best practices: Picking up the pieces with Joy - 08/07/12 10:36 PM
When you find yourself picking up the pieces of a failed listing and your feel joy there are moments of insight.  Taking an overpriced listing with an unresponsive and difficult Seller you enter into the arrangement with hope and focus.  As time goes on even an inexperienced agent understands that no activity coming from the buyers means that there is something wrong with the listing.  Getting homes sold for the most money in the least amount of time is always the goal. To do this effectively in your career you absolutely need to control your listings and the Sellers in such … (37 comments)

real estate best practices: Holiday's for a Realtor®, The gift of service - 05/28/12 11:03 PM
Yesterday was a beautiful day in Cambridge. The streets were warm with people walking leisurely through the morning air on the brick walkways that criss-cross throughout the neighborhoods.  Harvard Street is equidistant between Harvard Square and Central Square. The streets are tree lined and yesterday the stately Colonials were  festooned with American Flags. This is a very sweet neighborhood and we were in town to do an inspection.
An inspection of a home before you go to the P&S is a wonderful time to see and understand the inner workings of the house you are planning to buy.  An inspector will … (4 comments)

real estate best practices: Focus; Best friend or worst enemy? - 03/09/12 08:48 PM
 
 
It is known that people with the ability to focus for long period of time with a single mind on a task are often successful.  Successful people and people of genius are known for this ability to focus completely.  In the real estate business this is true as well, or is it.  Most agents are able to multi task a whole bunch of things at once. They prospect while they transact and return phone calls while they set up a lunch meeting.  It is somewhat crazy.  Real estate has such broad and diverse tasks that need to be addressed … (6 comments)

real estate best practices: Catching the wave, getting off your duff. - 10/04/11 04:53 AM
October is such a great month for real estate.  The spring market has had it's closings and the winter months approach.  Before the snow blankets us here in the northeast we will be drenched in the fall colors of red, orange, yellow and gold.  It is open house month, I am told, but what I know is that with the kids back in school and the weather turing cooler it is easier to get out there and look for a home.  I was surprised to see that December is the second largest closing month of the year because I have been … (7 comments)

real estate best practices: What Seasoned Agents have taught me - 07/02/11 02:03 AM
I have had the privilege from learning the real estate business around some agents and brokers who have spent their lives in the profession.  I have watched them work their prospects and their clients and deals.  I have seen them handle telephone calls and emails and I have learned so much. To be honest I have learned so much of what not to do.  What they are doing may have worked in the 60′s, 70′s, 80′s or 90′s but does not work now and never will again.  The business is different, the agent does not hold all the cards because information … (49 comments)

real estate best practices: Catching up, catching the wave. - 05/16/11 07:02 AM
Ambassador was added to my title here on Active Rain in April.  I was also named "Agent of the Month" for RE/MAX New England.  Six months is way to soon to be awarded any such designation if it is also based in real estate activity.  8 Listings in the first 6 months, one of them is under a purchase and sale agreement, one is rented both deals completed within two weeks of going on the market.  The rental was above market rental, and the sale was 98% of value List to Sale Price. Each of my listings are in different areas.  … (4 comments)

 
Larry Lawfer, "I listen for a living." It's all about you. (YourStories Realty Group)

Larry Lawfer

"I listen for a living." It's all about you.

Newton, MA

More about me…

YourStories Realty Group

Address: 837 Beacon Street, Newton, MA, 02459

Mobile: (617) 774-8292

Office: (617) 964-3300

What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry in MA and beyond through the eyes of the community it's people and stories.


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