real estate careers: On The Road Again Day 60 Your Million Dollar Year. - 05/22/19 05:22 AM
On The Road Again Day 60 Your Million Dollar Year. In the real estate business and with your real estate career you will find, if you stick with it, that your life can be changed in a heartbeat. Your life can go from horrible to wonderful in a phone call, it can go the opposite way as well. The more deals you have in your pipeline the more you will feel both the elation and comfort in know you life does not depend on a single deal. You real estate career is determined by what you have in your pipeline.
Not … (2 comments)

real estate careers: Grasping at Straws Day 58 Your Million Dollar Years - 05/15/19 07:01 AM
Grasping at Straws Day 58 Your Million Dollar Years is probably the worst thing you can do if you are starting out in real estate. You don't want to grab at straws, you want to build a business that produces your living. Starting your career with small goals only gets you small results. Starting your real estate career with goals that are unattainable, or unattainable by you is also foolish. To succeed in the real estate industry you must adhere to a live long pursuit of knowledge. Don't worry, along the way you will gather a life time of experience. Each … (4 comments)

real estate careers: How Many No's to get to Yes Day 57 Million Dollar Year - 05/14/19 07:00 AM
How Many No's to get to Yes Day 57 Million Dollar Year. We all want the "yes" as quickly as possible. What we are doing here is trying to quantify how many times you will hear "no", on average, to get to that "yes". Over the years the number of times you are likely to hear "no" until you hear "yes" has grown.The questions you ask along the way determine if you will ever get to "yes". If the person is still engaged with you as you go from question to question, that is good, but never keep asking the same … (4 comments)

real estate careers: Starting Out Real Estate Day 56 Your Million Dollar Year. - 05/13/19 07:35 AM
Starting Out Real Estate Day 56 Your Million Dollar Year. When you have been an agent for some time you often forget what it is like to be an agent the first week you get your license. It is true that the barrier to entry into this business is small. In MA where I have a license it only takes 40 hours of study and passing the test to get licensed. These newbies are afforded the same credence as an agent who has many years of experience. Why wouldn't the unlicensed public believe they know as much as some of these … (4 comments)

real estate careers: The Power of Mother Day 55 Your Million Dollar Year. - 05/13/19 07:31 AM
The Power of Mother Day 55 Your Million Dollar Year.When working with the public an experienced agent knows all to well that it is the woman who will ultimately make the decision about their living space, not the man. This is true in most cases and it remains true even in cultures where the man takes the lead on financial issues.  When working with couples and the man/husband/partner asks a question, or makes a comment directly to me I always look at the woman for her reaction to the question. I usually respond with, "I hear what you are saying, I … (0 comments)

real estate careers: Places and Spaces and People Day 54 Your Million Dollar Year - 05/13/19 03:20 AM
Places and Spaces and People Day 54 Your Million Dollar Year. Where you live is special to you, if only because it is where you live. It can be so much more. Your place is your fortress from which you emerge each day to slay the dragons, or be slayed. You plan to outlive your spouse because the opposite would seem moot. If you are the first to go, it doesn't matter.
Spaces are places you inhabit, walk through, live within or nearby. You walk through places to get things, you walk through places to get there. Places are where you find … (5 comments)

real estate careers: Redfin makes it worse for Agents Day 53 Your Million Dollar Year - 05/10/19 06:29 AM
Redfin makes it worse for Agents Day 53 Your Million Dollar Year. So the listing agent from Redfin gets a 1% commission on the sale, but not even that much when you drill into this system. The Buyer's agent was getting 3%, but not anymore. Redfin is quietly working to reduce that as well. It is clear this technology company thinks nothing of the profession that serves the communities.  Redfin says they care about the consumer, but this, to me, is hard to believe when you take away the power of the agent to consult and care in a real way … (1 comments)

real estate careers: Failure has a look and feel Day 52 Your Million Dollar Year. - 05/09/19 07:12 AM
Failure has a look and feel Day 52 Your Million Dollar Year. It is said that success leaves clues meaning that to be successful there are patterns to your actions, mindset and behavior.  Failure is the same.  Stooped shoulders, no energy, no real interest just an underlying sense of things are not right and I just don't know what to do so I will do nothing. That nothingness is inertia pushing your underground. You need to move to create energy. If you mindset is bad, go take a walk. If it is bad from the walk, find something else to do … (6 comments)

real estate careers: Broker Talk Podcast 2 Day 51 Your Million Dollar Year - 05/09/19 03:47 AM
Broker Talk Podcast 2 Day 51 Your Million Dollar Year. There is both an arrogance and a responsibility producing content. The piece needs to be relevant and personal to the listener. Getting agents to talk about their day is interesting and funny to me and I know many people would feel the same when they heard the stories. That is not to say Agents have more interesting stories than Nurses, or Firemen. I dare say the Night Watchman looking at his screen all night has stories.The desire is to capture one true nature of the real estate business.
Technology will create a … (2 comments)

real estate careers: Broker-Talk Podcast Day 50 Your Million Dollar Year. - 05/09/19 03:43 AM
Broker-Talk Podcast Day 50 Your Million Dollar Year. To further promote our Agent One program of training agents individually to master their specific skills for sales in real estate, we go on air with our first Broker-Talk. The podcast is dedicated to honest and open conversation about the life of a real estate agent.It was originally designed to follow the hugely popular NPR show Car Talk.  Sadly one of the brothers died and so the show is in just reruns now. Many people believe that agents are more than happy to sell their soul, to live in the grey areas and … (0 comments)

real estate careers: Agent Number One Day 49 Your Million Dollar Year. - 05/07/19 11:40 AM
Agent Number One Day 49 Your Million Dollar Year. Agent One is a program, system if you will for becoming the best agent you can be. It is the process of training a Realtor to understand and use their own skills to their advantage. It is a narrowing of focus to your particular set of skills honed by perceptive coaching. Agent One deserves no less than to be shown a path to a better use of their own skills, different than the next. Real estate, the sale or purchase of a house is a process. There are steps that are taken … (2 comments)

real estate careers: Rule 1 Keep Learning Day 48 Your Million Dollar Year - 05/05/19 05:01 PM
Rule 1 Keep Learning Day 48 Your Million Dollar Year. The constant learning in real estate is a daily occurrence and yet some professionals aren't paying attention. That is on them, the good and great agents know that no matter how long they are in this business, each day delivers another opportunity to learn.  While many people think of the buying and selling of a house is something that is easy and straight forward are missing, or do not want to comprehend the complexities. This group of people will always under or over value their properties. They will often use sales … (2 comments)

real estate careers: You are the prize Day 46 Your Million Dollar Year. - 05/05/19 10:38 AM
You are the prize Day 46 Your Million Dollar Year. Mindset is everything when you are in a sales job and make no mistake, real estate is a sales job.  Not only are you selling and buying houses for your clients, you are selling yourself, your insight, your best practices, your price/value every single day. If you think for a moment before you make that first call to the expired or canceled listing person you already know far more than that person about why the property did not sell. You are the one with the information, insight, techniques and process for … (0 comments)

real estate careers: Your Million Dollar Year Day 44 Learning to Fail - 05/01/19 06:17 AM
Your Million Dollar Year Day 44 Learning to Fail is also learning to succeed. It is true successful people fail more than unsuccessful people. What successful people know is that failure is where you learn to succeed, by falling down and getting back up again you can be more steady on your professional feet.  Everyone fails, not everyone is willing to learn from the failures.These sad people are often relegated to making the same mistakes over and over again and not learning. Self realization comes in all kinds of measures. There is the obvious dollars made, there is also
number of … (2 comments)

real estate careers: Your Million Dollar Year Day 43 No Scripts Allowed. - 04/30/19 05:31 AM
Your Million Dollar Year Day 43 No Scripts Allowed. All sales people are trained with scripts. You are told that if you say this, your prospect will fall at your feet and want to work with you. I exaggerate, but the script driven coaches couldn't be more wrong.  NO ONE wants to be sold these days.  NO ONE wants to listen to some canned script that you deliver just like the 200 other agents who learned the exact script from the same trainer. Scripts should be thrown away and you should first understand the person you are calling.
If it is an … (2 comments)

real estate careers: Your Million Dollar Year Day 42 Circle the Wagons - 04/29/19 05:24 AM
Your Million Dollar Year Day 42 Circle the Wagons. When meeting with clients do you let them know of the pitfalls that can and usually do happen with each transaction?  Do you give your clients a sense of what will come before it gets there? I explain it this way, "Along the way to closing this transaction (buy or sell) we are going to experience 3 uh oh moments and perhaps 1 jump off the cliff moment."  This brings them to attention. "I don't know exactly what will happen because it is always a twist and turn related to the parties … (2 comments)

real estate careers: Your Million Dollar Year Day 41 Redfin changes things - 04/29/19 05:20 AM
Your Million Dollar Year Day 41 Redfin changes things in industry.The days of the Agent having all the answers has changed. While they still do and will always have deeper understanding and experience because they do it every day, they no longer are the only ones with the information. Information is everywhere on the internet and a lot of it is accurate. The key is for someone just searching is, how good are you at digging deep enough to know what you need to know to take the steps necessary for a great outcome. There are so many conflicting opinions and … (2 comments)

real estate careers: Your Million Dollar Year Day 40 Do the Math - 04/28/19 12:54 PM
Your Million Dollar Year Day 40 Do the Math for the last 39 days I have been sharing ideas, thoughts, moments and daily activity of an agent. Some is about me, some is about things that have happened to others around me. When I finally woke up and realized the franchised brands I had worked with through the years were truly not interested in me other than my ability to cap with them and provide funding for their franchise I went looking for a better solution.  I know without a doubt that agencies can be built on the production of their … (0 comments)

real estate careers: Your Million Dollar Year Day 39 are we there yet? - 04/26/19 09:03 AM
Your Million Dollar Year Day 39 are we there yet? Successful professionals are not children. They can deal with disappointment, disruption and distraction without loosing track of what is important. This counting of days through the first 90 makes me feel childish. We are not there yet and we need to focus on what is important today so that what is important tomorrow comes to us through our daily activities.  Often I will lie my head on the pillow at the end of the day and go through the list of things I wanted to accomplish. I sleep soundly when most … (0 comments)

real estate careers: Your Million Dollar Year Day 38 Fake it to Make it BS or Not? - 04/25/19 06:58 AM
Your Million Dollar Year Day 38 Fake it to Make it BS or Not? What do you think when someone tells you to fake it to make it? Do you think you fake being rich, powerful, in charge and having all you want? Do you think it is about convincing people who don't know you that you have more, are more? Fake it to make it is not a direction to be false at all. Fake it to make it is a suggested that you should be determined to live the life of the person you want to be.  If you … (0 comments)

 
Larry Lawfer, "I listen for a living." It's all about you. (YourStories Realty Group powered by Castles Unlimited®)

Larry Lawfer

"I listen for a living." It's all about you.

Newton, MA

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YourStories Realty Group powered by Castles Unlimited®

Address: 837 Beacon Street, Newton, MA, 02459

Mobile: (617) 774-8292

Office: (617) 964-3300

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What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry in MA and beyond through the eyes of the community it's people and stories.


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