Storyteller Marketing in Real Estate

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What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry through the eyes of the community and it's people and stories.
Broker-Talk Podcast Day 50 Your Million Dollar Year. To further promote our Agent One program of training agents individually to master their specific skills for sales in real estate, we go on air with our first Broker-Talk. The podcast is dedicated to honest and open conversation about the life ...
Agent Number One Day 49 Your Million Dollar Year. Agent One is a program, system if you will for becoming the best agent you can be. It is the process of training a Realtor to understand and use their own skills to their advantage. It is a narrowing of focus to your particular set of skills honed...
Rule 1 Keep Learning Day 48 Your Million Dollar Year. The constant learning in real estate is a daily occurrence and yet some professionals aren't paying attention. That is on them, the good and great agents know that no matter how long they are in this business, each day delivers another opportu...
Rumors and Lies Day 47 Your Million Dollar Year. Real estate at it's heart is not just about the property and land, it is also the people connected to it and involved in the process. Because people are involved you have randomness added into the mixture. Because randomness is involved and money i...
You are the prize Day 46 Your Million Dollar Year. Mindset is everything when you are in a sales job and make no mistake, real estate is a sales job.  Not only are you selling and buying houses for your clients, you are selling yourself, your insight, your best practices, your price/value every s...
Your Million Dollar Year Day 45 Half Way to Somewhere. The goal is to start out my new year at a new agency doing all the things that should be done to make me successful. In these first 45 days I have done considerable and this success has only made me realize there is so much more to do, that c...
Your Million Dollar Year Day 44 Learning to Fail is also learning to succeed. It is true successful people fail more than unsuccessful people. What successful people know is that failure is where you learn to succeed, by falling down and getting back up again you can be more steady on your profe...
Your Million Dollar Year Day 43 No Scripts Allowed. All sales people are trained with scripts. You are told that if you say this, your prospect will fall at your feet and want to work with you. I exaggerate, but the script driven coaches couldn't be more wrong.  NO ONE wants to be sold these days...
Your Million Dollar Year Day 42 Circle the Wagons. When meeting with clients do you let them know of the pitfalls that can and usually do happen with each transaction?  Do you give your clients a sense of what will come before it gets there? I explain it this way, "Along the way to closing this t...
Your Million Dollar Year Day 41 Redfin changes things in industry.The days of the Agent having all the answers has changed. While they still do and will always have deeper understanding and experience because they do it every day, they no longer are the only ones with the information. Information...

Larry Lawfer

"I listen for a living." It's all about you.
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