Storyteller Marketing in Real Estate

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Real Estate Agent - YourStories Realty Group powered by Castles Unlimited® - MA# 9517963
What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry through the eyes of the community and it's people and stories.
Your Million Dollar Year Day 10 Who Are You Kidding. You can't make a million dollars in a year even if you are typically a "capping agent".  And then up pops some story about how it has been done by someone else and that means, yes you can do it. And then you don't know which voice in your head...
Your Million Dollar Year Day 9 Annoying people are everywhere and many people consider most agents annoying.  I had a conversation with another agent on Linkedin recently.  He was doing his thing of pontificating (some may say that about this blog) about dual agency. Dual agency is where one agen...
Your Million Dollar Year how to survive how to succeed is both simple and hard work.  Getting your license to sell real estate in most states is not rigorous. In Massachusetts it is 40 hours of study then a test followed up with 12 more hours of study every two years with no test.  So, if you ar...
Million Dollar Year Day 7 how I'm doing. In the first week I got my new cards, my new signs, my new email signature. I took all the contents and contacts from my old system and they are in my new system, I have met with prospects, I have met with clients, I have no new listings, that is how I am...
Million Dollar Year Day 6 Just like high school, you can work with an A student, or you can work with a C students, those are your options. The public believes it is easy to buy or sell a house without engaging a professional.  This very important transaction in a life, quite often the largest t...
Coldwell Banker's new look won't help. Million Dollar Year day 5. Every day we are seeing moves in the real estate industry. This move is an attempt for this aging franchise to stay relevant. We will see how it plays out for them.  For me and for so many working agents I think we don't really ca...
What Agents Need Million Dollar Year Day 4. The real estate industry and the professionals who serve it are wondering what is next.  The Franchise system of Keller Williams, RE/MAX, Realogy offices and others are reeling from the onslaught of the virtual systems of eXp, Compass, Refin and Zillow....
REMAX and Redfin Really Million Dollar Year Day 3. It was announced today in the press that RE/MAX, a franchise system, is collaborating with Redfin, the discount internet based brokerage system. Is this not another sign of the changing real estate industry?  There are forces at work here disrupt...
How the Real Estate Industry is Changing, Day 2 Million dollar Year. In the beginning the only way to find houses to buy was to find an agent who had purchased the "Blue Book" that had copies of all the listings. This made the Realtor®/Agent a powerful and necessary partner in your process.  You...
The first day is always exciting, filled with success, hope and plans you strike off to lands yet unexplored, or just another day in real estate, as the cynic would say. When I first joined Active Rain back before I had my license in MA, I had my license in TX. I lived in the Dallas Fort Worth a...

Larry Lawfer

"I listen for a living." It's all about you.
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