yahoo: nwRealty Web Trends for Spring 2008 - 05/27/08 08:56 AM
Spring 2008 update of traffic trends for Washington real estate web sites as observed by third party monitors at compete.com.  So far this season most sites received about the same number of visits as this time last year.  We are VERY pleased that our growth continued to improve in April when others experienced a significant drop.
Washington Only Real Estate Sites:This data does a good jog of demonstrating the seasonal "post holiday" spike that occurs every January ... followed by a short slump in February before the spring season gets going in late March.
My Crystal Ball:Compete.com provides about 4 weeks of relative growth data for the month … (0 comments)

yahoo: WA Web Site Trends Spring 08 - 05/27/08 08:06 AM
My last web trend report was posted in January so this post reflects the end of our winter season and the beginning of the spring buying season.  The websites below are for companies based in Washington that also cross the border into other states (mostly in the western states).  You'll recognize the names and know that they have very substantial Internet marketing budgets.
Multi-State Sites:Even with the mortgage meltdown and decline in sales most sites finished the month of April very near their traffic levels a year ago.  
My Crystal Ball:Since the month of May is nearly over there are several weeks of data available … (0 comments)

yahoo: WA Web Site Trends Dec 07 - 01/11/08 10:06 AM
This report compares websites for companies based in Washington that also cross the border into other states (mostly in the western states).
Multi-State Sites:Most sites reflect the traditional holiday drop off that occurs seasonally every year.  redfin.com was able to pick up a gain in traffic while most other sites decreased by 13% - 26% compared with November counts.
 
Thanks for stopping by!  We'll have January reports in a few weeks.
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yahoo: nwRealty Web Trend for Dec 2007 - 01/11/08 09:52 AM
Update of traffic trends for Washington real estate web sites as observed by third party monitors at compete.com.  For the month of December, most sites display a drop of between 13% and 26%.
Washington Only Real Estate Sites:The decline of traffic for the larger sites reflects the traditional holiday slump.  It is a pleasant surprise to see the smaller sites experienced an increase of traffic traffic.
 
Reports for January should be available in a couple weeks.  Thanks for stopping by!
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yahoo: WA Web Site Trends Nov 07 - 12/17/07 05:35 AM
This report compares websites for companies based in Washington that also cross the border into other states (mostly in the western states).
Multi-State Sites:Most sites reflect the seasonal drop that occurs every year during the holidays.  johnlscott.com managed to hold rather steady while briorealty.com actually increased their rate of visitors.
 
Thanks for stopping by!
(0 comments)

yahoo: nwRealty Web Trend for Nov 2007 - 12/17/07 05:26 AM
Here's our update of traffic trends for Washington real estate web sites as observed by third party monitors.  Contrary to this report, our server logs actually recorded about a 3% increase of visitors and page views.  But I'm still convinced that compete.com provides the most accurate reports.
Washington Only Real Estate Sites:The decline of monitored sites demonstrated on the graph below reflects the anticipated seasonal drop.
 
Reports for December should be available in a couple weeks.  Thanks for stopping by!
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yahoo: WA Web Site Trends Oct 07 - 11/19/07 08:11 AM
This data compares websites for companies based in Washington that also cross the border into other states (mostly in the western states).
Multi-State Sites:The Windermere and Redfin sites held steady while the other sites slipped somewhat.  It always surprises me when the Windermere and John L. Scott sites behave oppositely.  They are so very close in many aspects.  The usual seasonal trend predicts a substantial drop from now until January.  It will be interesting to see how this graphs out for the rest of 2007.
Thanks for stopping by!
(1 comments)

yahoo: nwRealty Web Trend for October 2007 - 11/17/07 07:50 AM
I'm late again in updating traffic trends for Washington real estate web sites as observed by third party monitors.  YIPPEE!!! This report reflects our site at http://www.nwrealty.com/ has again surpassed the on-line patronage of the NWMLS public website. 
Washington Only Real Estate Sites:Beside our minor leap to the forground, most other sites held rather steady in their traffic counts.
Reports for November should be available in a couple weeks.  Thanks for stopping by!
(1 comments)

yahoo: KISS your blog - 11/17/07 06:39 AM
That's right ... Keep It Simple you Silly blogger!
There are many blogs that I would really like to comment on but unfortunately I just don't have the time to read very many 5000 word essays.  And looking at the comment counts, I'm not the only one.  Commenting is a critical component of a successful blog and part of what Google, Yahoo & MSN see as the "beauty of the blogging format".
And YES ... before preaching I have to admit that I'm also guilty of getting too wordy and long winded with some of my blog posts. 
If you're inclined to write long essays you should … (10 comments)

yahoo: Bargain prices for Google adwords PPC - 11/16/07 12:14 PM
At about $0.85, yesterday's average cost per click (visitor) for Google Adwords was the lowest I've ever seen.  Usually the national average (from our perspective) is around $1.65 per click.  Looks like Google may be feeling effects of the mortgage and real estate industry woes. 
If you've ever considered search engine "Pay-Per-Click" (PPC) advertising, now may be the best opportunity for you.  Just make sure to not get wrapped up in the bidding war for top position.  Set and stick with a modest budget, letting the top bidders expend their resources first.  There will still be online buyers available when the cost … (5 comments)

yahoo: nwRealty success stories & value indicators - 11/10/07 01:10 PM
Our marketing enhancement system has been running at nwRealty.Com for a few months now and we're starting to hear success stories from our customers. 
To us, the prominent indication of value is measured as "click-thru" traffic ... we send a monthly average of 18 prospective Buyers and Sellers directly to the websites of our broker and agent customers.  Many of our customers purchase Pay-Per-Click (PPC) traffic from Google, Yahoo and MSN and find our service a bargain when compared with the $2 - $3 cost per click (visitor) they are paying.  The math is easy - we're delivering more visitors to them for less money than Google … (1 comments)

yahoo: Web Trends of WA Power Sites for September 2007 - 10/30/07 07:36 AM
This data was released a couple of weeks ago and compares websites for companies based in Washington that also cross the border into other states (mostly in the western states).
Multi-State Sites:The Windermere and Redfin sites slipped somewhat while the other sites continued at a rather level rate.  I suspect that results procured by Redfin's recent infusion of venture capital will spike later in the year from strategic planning of advertising expenditures.  While most sites should level off for the month of October, early data indicates that Briorealty will continue with their current growth trend ... maybe even surpassing Redfin.
Thanks for stopping by!
(2 comments)

yahoo: nwRealty Web Trend for September 2007 - 10/30/07 07:15 AM
I fell a little behind in updating traffic trends for Washington real estate web sites as observed by third party monitors.  This report was released a couple of weeks ago and reflects our site at http://www.nwrealty.com/ catching up to the on-line patronage of the NWMLS public website.  Unlike the previous month, this report coincides with our Google Analytics and other statistical tools reporting a modest increase of growth.
Washington Only Real Estate Sites:The NWMLS public site lost a little ground allowing our growth to catch up.  The CB Bain sites continued there steady trend ofincreased growth.  Early indicators for the month of October project that our site and the CB Bain site will … (1 comments)

yahoo: 50,000 Points For A Lifelong Newbie - 10/08/07 06:23 AM
Last week my AR score eeked over the 50,000 benchmark and I recall other bloggers asking "am I still a newbie?" when they reached similar hurdles.  One of the few things consistent in life is change ... so long before I was a Blogger, I committed myself to lifelong learning.  I try to keep an open mind and remember that I am always a Newbie (but I do forget sometimes).
I think the AR system of rewarding points for active Bloggers is great.  It instantly gratifies us for things we should be doing to strengthen our presence on the web ... like consistently … (12 comments)

yahoo: PPC marketing becoming more reasonable - 10/08/07 05:41 AM
Now may be the time to start your Internet "Pay-Per-Click" (PPC) marketing campaign.  It appears that Google and Yahoo are now feeling the national slump in the real estate market.  I suspect that many advertisers have totally withdrawn from this form of advertising.
Over the last few weeks I've observed the average cost per click waffling very dramatically.  This weekend's overall prices are about 40% less than the average for the month of September.  This just doesn't add up because the numbers of on-line Buyers are holding steady ... traffic for the sites we monitor are down no more than 5% and … (9 comments)

yahoo: MSN / Live Search Guidelines for successful indexing - 09/26/07 06:51 AM
In recent posts I've mentioned how MSN's new Live Search is gaining a greater share of total web searches ... apparently causing the recent loss of Yahoo's market share.  This recent surge of growth prompted me to again look for their "webmaster guidelines" and this morning I found success at this rather long link.
Although titled as "guidelines" they are presented as technical and content "recommendations" along with some practices to avoid.  A very very brief summary follows, please refer to the above link for details.
MSN Tech recommendations (summary):
only well-formed HTML codeno broken linksallow MSNBot to crawl your site/control with robots.txtKeep URLs simple and static. (THIS IS THE … (7 comments)

yahoo: Top Search Engine Update - 09/24/07 07:41 AM
In my routine efforts of monitoring the search engine world as it pertains to Washington real estate, I visited SearchEngineWatch.com and stumbled upon some recently released Nielsen research (the TV ratings people).  Using their "megapanels" Nielsen monitors which sites Internet users use to search the Web and ranks the top providers by number of users and share of searches.
Nielsen ranks the top 10, but IMHO only the top 5 (OK, really just the top 3) are worthy of attention ...
Google 53.3% - up about 5% from earlier this year
  Yahoo 20.1% - down about 8%
  MSN/Windows Live 13.6% - up about 1.5% from earlier this year and up … (18 comments)

yahoo: Has Google Started Dancing? - 09/24/07 07:18 AM
Over the past several days I've noticed some dramatic changes in Google's search engine results.  Some old reliable "Washington Real Estate" place holder sites seem to have dropped into oblivion and others are bouncing in and out of the first page results.  This is typically referred to as the "Google Dance" and continues for a frustrating and undisclosed duration.
Are you noticing changes to your search positions?
Also ... Last week I noticed a rather odd event with Yahoo's page saturation numbers (the pages they've indexed from a web site).  The number of indexed pages dropped about 90% for every Washington real estate site that … (8 comments)

yahoo: Google/Yahoo PPC (Pay-Per-Click) ad rates rising - 09/14/07 07:32 AM
This week I've observed about a 30% increase in the costs of Google and Yahoo Pay-Per-Click ads.  I attribute this to the seasonal decline in on-line real estate activity, causing the PPC advertisers to bid more for falling supply of potential viewers of their sites.
If you're a PPC advertiser, remember not to trap yourself in a bidding war.  Cooler heads will prevail ... especially when your oponent's budget is depleted in just a few days.  Look at your PPC advertising campaign with the same objectivity as you do the real estate market.
(11 comments)

yahoo: August Web Trends - OUCH! - 09/14/07 07:19 AM
Observations of Washington real estate states by third party monitors were released this week and my prediction of traffic flow leveling off for our regions leading real estate sites was only halfway fulfilled.  Unfortunately, our site at http://www.nwrealty.com/was reported with others as experiencing a decline in on-line patronage. 
For the record, our Google Analytics and other statistical tools report a decline of only 4.96%.  But tools like these are all that is available for comparing the performance of competing websites. 
Washington Only Real Estate Sites:Our dominance over the NWMLS public site was short lived (hope I didn't boast too loud).  The NWMLS and CB Bain … (0 comments)

 

Larry Wright

Tacoma, WA

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Office: (253) 740-6092

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Keeping the fingers of Buyers, Sellers and REALTORS on the Pulse of Puget Sound Real Estate and their eyes on the little details of the big picture in Washington.


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