marketing: 3 Ways the eReport Boosts The Effectiveness of Your Marketing Campaign
- 06/16/15 12:14 AM
It’s the middle of the month—have you sent your eReport yet? One of the biggest complaints that people have is that their real estate agent seems to fall of the face of the planet after the transaction has closed. They want you to stay in touch! What better way to connect with your clients than with an email that ties into your monthly mailing? The eReport was designed and intended to complement your monthly Marketing Flyer and give you an excuse to contact your best and favorite clients. Sending your eReport consistently each month can help you to leverage the stacking effect … (1 comments)
marketing: 5 Ways to Include Video to Provide Value to Clients
- 02/26/15 12:27 AM
Video is a great way to connect with clients while providing value. Since your clients aren’t expecting this type of marketing, it’s easier to pierce their defenses, so to speak. With video, not only can you tailor your messaging to each type of client, but this communication method feels more personal—it’s like you’re speaking directly to them. Whether you include them as part of an email marketing campaign or you post them on your website, here are five ways to use video in your marketing. Update clients on the state of the market. The market is always changing. A quarterly video … (5 comments)
marketing: 5 Keys to Social Media in 2015
- 02/24/15 12:10 AM
If you’re like many real estate professionals, you use social media to communicate with your clients and market your listings and yourself. It’s another way to brand your business, show your clients that you care and reinforce your role as a local real estate expert. Here are a few ways to use social media in 2015.
Provide value. Although it’s smart to post photos and information about your latest listing, it’s important to post other things as well, such as articles you find online that would be useful for your buyers and sellers, information about mortgages, events … (3 comments)
marketing: How to Use Social Media for Business
- 11/19/14 11:49 PM
Social media is a great way to get the word out about your business and listings. However, many agents post too often and saturate their clients’ news feeds with so much information that they feel overwhelmed and choose to unsubscribe. Or, they post so infrequently that their clients forget about them. Mastering social media involves a delicate dance; however, it is possible to build relationships with clients with the following tips. 1. Post a mix of items. While it’s smart to post listings and other business marketing information every now and then, try not to sell something every time you post on social … (2 comments)
marketing: 5 Ways to Make Your Property Listings Pop
- 11/17/14 12:15 AM
With the majority of buyers starting their home searches online, the property listing has become even more important. Gone are the days when a few pictures would entice a buyer to call for a showing. Today’s Internet-savvy buyers want to imagine themselves in the home before they pick up the phone. Follow these tips to pique buyers’ interest in your properties. 1. Get the property ready for its close-up. In order to show the home in its best light, decluttering is essential. Encourage the homeowners to clear the clutter by packing up valuables, unused furniture and other items that take up space. … (10 comments)
marketing: Using Your Story to Market Your Business
- 10/03/14 12:49 AM
What’s your story? You may not think that you have one; however, if you’re breathing, you’re living your story. While everyone’s story is unique, the elements of the story are not. They involve a main character (hint: that’s you) who is experiencing a sequence of events and in the process, faces any number of challenges and setbacks in order to reach the story’s resolution. Take a minute to think about your life: What have you faced on the path to achieving your dreams? All of the trials and tribulations that pop up in your path form your story. How you react … (1 comments)
marketing: 3 Keys for Effective Follow Up
- 09/19/14 01:13 AM
One of the most common complaints of many buyers and sellers is that they don’t hear from their real estate agents as much as they’d like to during the transaction, and that the agent seems to disappear once the papers are signed and the transaction is closed. Frequent communication with your clients not only helps mitigate miscommunication and allay any concerns, it also reaffirms your service to them and keeps you on the top of their minds. The simple act of following up is an essential part of your communication plan. Unfortunately, it’s one of the tasks that falls off the … (2 comments)
marketing: Your Fall Business Checklist
- 09/08/14 01:35 AM
Did you know that fall is a great time to review your business plan, assess your progress toward your goals and finish the year strong? The fall also features several holidays that provide the perfect opportunity connect with your clients, especially if you haven’t spoken to them in a while. Here are five things to do this fall that will help you achieve your goals this year. 1. Review your goals. If you haven’t reviewed your goals recently, the fall is a great time to do so. Take the time to assess how close you are to reaching your goals, and think about what … (1 comments)
marketing: 3 Ways to Help Your Clients Refer You
- 06/17/14 01:33 AM
When you work by referral, your relationships with your clients drive your business. In order to build your relationships with your best clients and become their trusted advisor, it’s essential to send your clients information that they’re sure to find interesting and informative. While they’re sure to glean valuable knowledge from the information you send, it also helps you to stay top of mind. The more information that you send to your clients, the better you’re able to separate yourself from the competition and establish yourself as the real estate expert of your community. However, something greater happens when you send … (0 comments)
marketing: Promote Smarter with Relational Marketing
- 06/12/14 01:28 AM
According to the latest NAR Member Profile, REALTORS spent a median of $620 marketing their business in 2013, an increase from 2012. While one can chalk up the increase in spending to a more competitive market, it’s important to get the most out of the money that you spend. What’s the best way to get the word out about your business? Referrals. Working by referral allows the service you offer to your clients to speak louder than any purchased advertisement. Studies show that people are more likely to use a service that is recommended by a friend. After all, if a … (0 comments)
marketing: Save It For Later: 5 Free Apps to Help You Organize Your Articles
- 06/05/14 01:19 AM
If you’re like most busy professionals, you wish you had more time to read articles from your favorite newspapers and magazines, but may not have time during the day to sit down and do so. These apps make it easy to save the articles from your favorite publications to read when you have time. And, the best part is that they’re all free. Pocket gives you access to your saved articles and content, even when you’re not online. When you see an article that you want to read later, save it to Pocket to look at later. Unlike some of the other … (1 comments)
marketing: Planning a Summer Client Party? 5 Fun Ideas
- 06/04/14 01:34 AM
The summertime is nearly here, making it a great time to break out the sunscreen and ice-cold beverages and plan a summer client party. Client parties are a fun way to connect with your clients and show them that you appreciate their business. And, with summer the ideal time for outdoor entertaining, you can’t go wrong with these fun ideas: A barbecue Who doesn’t love a barbecue? Even the thought of food on the grill is enough to make most people salivate in anticipation of the first bite. Keep it simple with burgers, hot dogs, veggie burgers and grilled veggies, as well as a … (0 comments)
marketing: How to Write a Great Listing Description
- 05/13/14 01:08 AM
Most buyers start their search for a home online, looking at photos of homes on the market in their areas or in the areas they wish to move. Although a picture paints a thousand words, it’s still important to write a great description of the property you’re selling. The words you choose to describe the home can enhance the images you post with it, and pique the interest of any buyers who happen to click on the listing for more information. Here’s how to write a great listing description: Set the scene. A well-written description can help buyers imagine themselves living there, … (3 comments)
marketing: Master Pinterest in 5 Steps
- 05/08/14 01:02 AM
If you’re not using Pinterest to market your business or your listings, you’re missing out. Many real estate professionals are turning to this image-driven social media network to help them attract interest to their listings and drive traffic to their websites. Although Pinterest began as a place for women to find recipes and DIY craft ideas, its design-based format has caught the attention of business leaders in a variety of industries, including real estate. It provides a great platform to show your expertise while you highlight the best features of your listings. Digital marketing should only comprise 10% of your promotional resources (including your time); … (2 comments)
marketing: Relational Promotion: 3 Reasons to Ask for a Referral
- 05/01/14 12:50 AM
Promotion is vital if you want your business to thrive. While the term ‘promotion’ often prompts people to think of traditional advertising, there’s more to it than that. Promotion can also entail referred leads from your best clients. In fact, it’s through cultivating your relationships with your best clients that you’re able to enjoy a reliable stream of referred leads. Relational promotion should comprise the majority—70%—of your time and money. Although you hope that your clients will refer you to their family and friends, it’s important to ask them to do so. The truth is that many of your clients would refer you … (1 comments)
marketing: Client Party Planning for Introverts
- 04/03/14 01:57 AM
Client parties are a great way to catch up with clients and show appreciation in a fun and relaxing environment. However, while many real estate professional in the business are natural social butterflies, there are quite a few who are naturally introverted. That’s not to say that they don’t like being around people; introverts are just better one-on-one. For introverts, being in large groups is often overwhelming experience that can sap their energy. Because of this, planning a client party is often a daunting experience. Never fear; if the prospect of planning a client party makes you anxious, here are some … (3 comments)
marketing: 3 Tips to Engage with Your Clients Online
- 03/28/14 01:24 AM
If you’re like most real estate professionals, social media makes up a large chunk of your digital promotion strategy. Social media is one of the easiest and cheapest ways to get the word out about your business while exhibiting your competence as an agent and character as a person. The good news is that everyone and his grandmother is on social media so your reach is unlimited. The bad news is that more and more businesses are turning to social media to get the word out, causing you to compete with brands of all sizes and industries for the attention of your current … (5 comments)
marketing: 3 Reasons to Use Video in Your Business
- 02/05/14 11:57 PM
Lights, camera, action! Video is one of the latest ways build your brand and show your listings. Many real estate agents are jumping on the bandwagon, posting videos on their own channels on YouTube. Video allows you to connect with your clients and potential clients in a way that makes it the perfect complement to relational and traditional forms of marketing. Here are three reasons to incorporate video into your marketing: 1. Give potential buyers a taste of the property. As more buyers begin their search for homes online, offering a quick video tour of the home gives buyers an accurate first impression and … (2 comments)
marketing: 3 Essentials of a Great Listing Presentation
- 11/21/13 12:47 AM
As a real estate agent, you’ve given several presentations in your career and may have the battle scars to prove it. The listing presentation is essential to securing great sellers to work with; however, it doesn’t need to be a source of stress. In fact, well-executed listing presentation provides you with a unique opportunity to demonstrate your competence and commitment to providing your clients with excellent care and service. It also allows you to set expectations from the beginning, which may help you to alleviate any potential communication challenges that may arise. Respect: A good working relationship is based on respect. Give … (0 comments)
marketing: Why You Should Use Pinterest to Build Your Brand
- 11/20/13 12:43 AM
If you’re like most agents, you use social media as a tool to market your business. Chances are, your social network of choice is Facebook. However, Pinterest is gaining ground with many real estate agents. Why? The image-based social network is the perfect medium for posting pictures and videos of listings as well as relevant information about the market, home design and tips about homeownership. Why should you start using Pinterest? Check out the benefits: 1. You can post more photos of your listings. Pinterest is all about photos; the site is like a giant digital photo album. This is great news for … (0 comments)
It’s the middle of the month—have you sent your eReport yet? One of the biggest complaints that people have is that their real estate agent seems to fall of the face of the planet after the transaction has closed. They want you to stay in touch! What better way to connect with your clients than with an email that ties into your monthly mailing?
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