referral maker marketing kit: 5 Ways to Touch Base with Clients This Summer
- 06/23/15 12:31 AM
The summer is a great time to connect with your clients. The longer days offer fun opportunities to meet up with your clients face-to-face, which is one of the best ways to connect with them. Here are a few ideas to get you started. Host a Client Appreciation Party. A fun summer client party is often a slam dunk for real estate professionals who want to meet up with several clients at once. Invite your whole database or just your A+ and A clients—it’s up to you! Plan a fun barbeque, a beach day, a picnic in the park, etc. Client parties … (6 comments)
referral maker marketing kit: 3 Ways the eReport Boosts The Effectiveness of Your Marketing Campaign
- 06/16/15 12:14 AM
It’s the middle of the month—have you sent your eReport yet? One of the biggest complaints that people have is that their real estate agent seems to fall of the face of the planet after the transaction has closed. They want you to stay in touch! What better way to connect with your clients than with an email that ties into your monthly mailing? The eReport was designed and intended to complement your monthly Marketing Flyer and give you an excuse to contact your best and favorite clients. Sending your eReport consistently each month can help you to leverage the stacking effect … (1 comments)
referral maker marketing kit: Provide Value to Your Clients This Spring
- 04/29/15 01:06 AM
Want to stay at the top of your clients’ minds? Three words: consistently provide value. Providing value to your clients helps you to become their trusted advocate for all things real estate. They’ll think of you when they’re buying a home, when they’re deciding to list their home and even when they’re discussing a new roof for the home they currently own. Here’s how to stay relevant and provide value to them this spring. 1. Connect your clients with services in your network. Spring is the perfect time for home maintenance. Whether your clients need to prune fruit trees, clean the gutters … (6 comments)
referral maker marketing kit: 3 Reasons Why the Stacking Effect Works
- 04/07/15 01:11 AM
Working by referral is hard work. Your business relies on others to refer your great expertise and services to their family, friends and associates. This makes keeping in touch with the clients in your database essential to help your business thrive. But how can you keep in touch with your clients and run your business? The stacking effect, of course! The stacking effect is based on the principle of compounding interest. What works for loans also works for relationships, funnily enough. Here are three reasons why:
It helps you to stay in touch with your clients. One of the biggest complaints of … (1 comments)
referral maker marketing kit: 5 Ways to Include Video to Provide Value to Clients
- 02/26/15 12:27 AM
Video is a great way to connect with clients while providing value. Since your clients aren’t expecting this type of marketing, it’s easier to pierce their defenses, so to speak. With video, not only can you tailor your messaging to each type of client, but this communication method feels more personal—it’s like you’re speaking directly to them. Whether you include them as part of an email marketing campaign or you post them on your website, here are five ways to use video in your marketing. Update clients on the state of the market. The market is always changing. A quarterly video … (5 comments)
referral maker marketing kit: Build Trust with Your Clients
- 01/29/15 12:19 AM
Trust is critical to establishing successful working relationships. And in real estate, it’s all about your relationships. In this clip from the real estate event Brian Buffini’s Success Tour, Brian explains how to build trust with your clients by providing value.
Your clients are hungry for knowledge about real estate, even if they’re not currently thinking of buying or selling. In the past, clients would have to pay or have special access to relevant statistics about the market. However, you can provide this information to them for free, while exhibiting your extensive knowledge and experience at the same time. … (1 comments)
referral maker marketing kit: Wow Your Multi-Generational Buyers!
- 11/21/14 12:12 AM
According to the latest research from the National Association of REALTORS®, 13% of buyers in 2013 purchased a multi-generational home. This may not seem like a lot; however, many 20-somethings have moved back in with their parents to save money while they get on their feet, not to mention the Boomers who are taking care of aging parents. This small, but mighty, group of buyers comes to the home search process with a unique set of must-haves and deal breakers. Help them find the best home for their needs, while offering the highest level of quality service, with these tips. 1. … (1 comments)
referral maker marketing kit: How to Provide Value to Your Clients
- 07/31/14 02:02 AM
One of the best ways to provide this value is through your real estate marketing materials. Now, you may be thinking—shouldn’t my marketing materials showcase what a fantastic agent I am and list all of my great accomplishments and sales numbers? Step out of the spotlight, super star; your focus should be on your clients and addressing their needs and challenges. The intent is to become more than their agent—you want to be their go-to person when they need a referral to a great contractor, plumber or other home maintenance professional. You want to demonstrate your character as a professional and … (2 comments)
referral maker marketing kit: The #1 Thing Your Sellers Want From You
- 07/21/14 01:13 AM
How often does the average real estate agent contact their sellers? According to most sellers, their agents don’t contact them enough. One of the biggest complaints sellers have is that their agents seem to disappear from the face of the planet as soon as the sign is put up in the yard, leaving them to wonder what’s going on with the sale of their homes. They wonder if the home has attracted any interest from potential buyers, what the agent is doing to market their home, how their home is faring against other competitive homes, etc. When left to wonder for too long … (2 comments)
referral maker marketing kit: 3 Ways to Help Your Clients Refer You
- 06/17/14 01:33 AM
When you work by referral, your relationships with your clients drive your business. In order to build your relationships with your best clients and become their trusted advisor, it’s essential to send your clients information that they’re sure to find interesting and informative. While they’re sure to glean valuable knowledge from the information you send, it also helps you to stay top of mind. The more information that you send to your clients, the better you’re able to separate yourself from the competition and establish yourself as the real estate expert of your community. However, something greater happens when you send … (0 comments)
referral maker marketing kit: 5 Ways to Educate Your Clients about the Local Real Estate Market
- 11/01/13 01:30 AM
Real estate is a hot topic for many people, regardless of whether they’re in the market to buy or sell. When people grow bored of discussing the weather, they begin to talk about so-and-so down the street who has his home on the market or a co-worker who had to compete with several buyers when bidding on a home in a neighboring town. Since you’re the expert of your local real estate market, you can clear through the gossip and hearsay and drop some real knowledge. Share what you know with your clients and help to give them a clearer picture … (3 comments)
referral maker marketing kit: Maximize the Impact of Your Monthly Marketing Kit
- 10/02/13 01:17 AM
The Monthly Marketing Kit provides plenty of opportunities to connect with your clients. If you’re a Buffini & Company Member, every month a box of opportunity arrives in your mailbox. The Lead Generation Kit includes the month’s marketing flyer, personal notes, “Oh, by the way…” stickers and monthly conference call CD. Each of these elements provides you with an opportunity to serve your clients better and deepen your most important relationships. Maximize Your Monthly Marketing Flyer Before you send your Marketing Flyer to your clients, print the month’s corresponding letter from Referral Maker™ CRM real estate software. Referral Maker makes it easy to customize your … (0 comments)
referral maker marketing kit: 3 Tips to Get the Most Out of Brian Buffini's Monthly Webcast
- 10/01/13 01:19 AM
Each month, Brian Buffini hosts a monthly webcast that is intended to educate, motivate and inspire our Buffini & Company Members. Personal development and professional advice are part of every webcast—our Members learn ways to improve their businesses, boost their productivity and live better lives. Everyone in business can find valuable information in each call and can connect with a point or two (or three). We include a CD of the audio of the webcast each month in the Lead Generation Kit for our Referral Makers to listen to again. Here are some tips to help get the most out of each webcast. … (0 comments)
referral maker marketing kit: 3 Ways to Acknowledge the People Who Send Referrals Your Way
- 08/30/13 12:07 AM
Be sure to say "Thank you" to the client who refers you. Clients who send referrals your way are the bread and butter of your business. As walking billboards, they refer you to their friends, families, co-workers and even the stranger behind them in line at the coffee shop. They don’t have to refer you; however, they go the extra mile to refer you because you go the extra mile to serve them. This is a testament to their desire to see your business thrive. To ensure that people continue to send referrals your way, it’s vital to acknowledge and … (3 comments)
The summer is a great time to connect with your clients. The longer days offer fun opportunities to meet up with your clients face-to-face, which is one of the best ways to connect with them. Here are a few ideas to get you started.
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