vacant home staging: Realtors, Don’t Let Your Listings Grow Up to be Vacants - 05/23/10 09:29 AM
    Real estate professionals know that it is not a good thing to have a vacant home on the market. The vast majority of buyers will choose a furnished home over an empty one, and one study found that 64% of expired listings are vacant. Home sellers’ finances can be severely stressed by the cost of paying for two homes at once.
   Fortunately, some smart investments can keep this from happening. Here are some suggestions you can give to your clients:
    Listen to your Realtor about pricing. Realtors are market experts!
    Stage the home and sell it … (9 comments)

vacant home staging: Key Room Staging: It's About the First Impression - 12/07/09 03:05 AM
One of the very most important reasons to stage a home is to create a good first impression. Buyers will have an immediate reaction to any home -- well within the first 60 seconds, they will have formed either a positive or negative opinion of the home. They will spend the rest of their time in the home collecting information that backs up or overcomes that opinion.
That's why home staging is such a valuable investment in selling a home. It creates a positive first impression, and then supports that positive opinion as the buyers move through the home.
At Gloria … (26 comments)

vacant home staging: Home Staging: Marketing to Head and Heart - 08/09/09 06:57 AM
Inquiring home sellers want to know: How do people decide which home to buy? Do they use their heads, or their hearts? We've heard time and time again that first impressions are crucial. But why is that so? What parts do reason and emotion play in making choices? Buying a home is a very complex decision, with many variables to consider and options to weigh, like size, price, floor plans, schools, neighborhood, and state of repair. The list of choices is long. It can be, actually, overwhelming, even paralyzing.
Author Jonah Lehrer writes in his book How We Decide that the … (13 comments)

vacant home staging: Staging Vanilla Boxes - 03/29/09 08:32 AM
            Walk down the hall of this vacant house, look into the rooms and this is what you see. The rooms are freshly painted and carpeted. They are in mint condition, but they are bland. They have no character, and you can hardly tell which one is which.
  
They are three scoops of vanilla ice cream waiting to become a sundae. So let's get some toppings!
   
Home staging adds the character vacant houses need to be memorable and appealing to buyers. It shows the buyers the possibilities - staging makes the house feel like home!
In the Orlando, Florida … (7 comments)

vacant home staging: Staging Makes Small House Look…Less Small - 03/08/09 08:30 AM
            This house is small. There is absolutely no way to get around that fact. It is very small - not even 1000 square feet - and every buyer who looked at it commented on it. It is beautifully remodeled and very charming, but the buyers said it was just too small. The master bedroom was the biggest stumbling block, being only 9' by 11' in size. How would their furniture fit in there?
            So the realtor took action. She called Gloria Home Staging in to show the buyers how much space there really is in this small home. We … (19 comments)

vacant home staging: A Reason Not to Stage a Home? - 08/14/08 09:45 AM
A realtor responded quickly to a marketing email my partner sent out recently for our home staging business. He is at least the second listing agent for a vacant home that has been on the market for months and months, and he was eager to talk to his client about having us stage the home. Unfortunately, however, his client was not interested.
"They just want to sell a service."
Susan and I were stunned.  Well ... yes, we do want to sell a service. But service to whom? The realtor? Ourselves? The homeowner? Yes! That's it! We want to serve the homeowner. We … (9 comments)

 
Laurie Calhoun, Seminole County FL Home Stager (Gloria Home Staging, Inc.)

Laurie Calhoun

Seminole County FL Home Stager

Winter Springs, FL

More about me…

Gloria Home Staging, Inc.

Office: (407) 695-0023

Mobile: (407) 415-3954



Links

Archives

RSS 2.0 Feed for this blog