marketing: Book Review - The 5 Second Rule by Mel Robbins - 02/25/19 06:55 PM
The 5 Second Rule by Mel Robbins
 
Does anyone else 5-4-3-2-1 their ass out of bed every morning?  After reading this book, I am.  Bright and early.  Well, this time of year, maybe not so bright - but early!  
 
Before I dive into the book, I first have to mention where I heard about it - Compass South has a monthly online book club - they choose a book for the month, and once a month, grab the book, grab a drink, and discuss via facebook live - if you'd like to join the fun (I highly recommend you do!), here's a screen … (11 comments)

marketing: In Real Estate (many times),Those Who Can't Do, Teach - 01/25/19 01:21 PM
Those Who Can't Do, Teach
 
 
     As someone that once aspired to be a teacher, it pains me to write the title of this post.  As a member of the real estate industry, though, I find it necessary to point out some things that bother me about our industry.
 
 
     The best - the VERY best - in the mortgage and real estate businesses clear $1,000,000/year income.  The good make 6 figures.  While that's a generic statement and doesn't capture the complete pictures of ups, downs, personal experiences, those new to the industry, those close to retirement, etc, the point remains … (27 comments)

marketing: Last Day of #MarketingInterrupt...or is it? - 12/20/18 11:15 AM
Marketing Interrupt - the Best $50 You Can Donate
 
 
Agent Marketer's 'Martketing Interrupt' 2018 virtual conference is, in my opinion, the best $50 you can spend as an agent or loan officer if you want to learn new marketing strategies from some of the best out there.
 
 
That $50 is a donation to help 2 really outstanding non-profits, and you get access to content from speakers that you'll otherwise likely spend hundreds or thousands of dollars to see.  Many of the names involved in Marketing Interrupt have been on the stage (or are scheduled to be on stage) at some slightly more expensive … (6 comments)

marketing: Marketing Interrupt 2018 - 11/29/18 03:28 PM
Marketing Interrupt 2018 - The Industry's First Virtual Modern Marketing Virtual Conference
 
 
     I can finally share some excting news I've been waiting on details for - on Tuesday, December 18 I'll be participating as a speaker in the Marketing Interrupt virtual conference.  Sharing the stage with some of the best in the real estate industry, we'll have multiple days of great speakers covering a massive spectrum of topics, all marketing-centric for real estate and mortgage professionals.
 
     My topic?  Blogging!!!  Appropriate to share here in the rain, no?  I'll be talking about how I started blogging here, and where it's … (2 comments)

marketing: Free (and almost free) Tools You Need In Your Real Estate Business - 10/23/18 08:24 AM
Free (and almost Free) Tools You Need In Your Real Estate Business
 
 
 
     Notice the market shifting?  Things slowing down a bit?  If you haven't felt it, you will.  Numbers are showing slowing activity and Fannie Mae just reduced their housing outlook for the rest of 2018 and 2019.  Bad news?  Depends on your perspective.  In every cycle, there lies a ton of opportunity. We're optimistic and looking forward to the opportunity to pick up market share.  And we're looking to help you do the same.
 
 
     One thing we all need in tight times are low cost options to help … (4 comments)

marketing: How to Better Your Business - A FREE Webinar - 09/20/18 02:33 PM
How to Better Your Business - A FREE Webinar
 
Activer-rainers (and anyone else who's stumbled upon this page), you're invited to a free webinar that will take place next Wednesday, 9/26, at 11am Pacific time (2pm EST).
 
This webinar will run about a half hour and cover valuable material that will help you in your real estate business dealings with buyers and sellers.
 
During the webinar, you'll hear information on the following topics (and more):
The top questions Listing Agents should be asking to ensure offers are backed by quality pre-approvals 
How Buyer’s Agents can work with their lenders to present more competitive offers in a … (2 comments)

marketing: Mortgage Jargon, Explained - 09/17/18 11:09 PM
Mortgage Jargon, Explained
 
 
     Ever wonder what some of those fancy, complicated, OWIA (Often Written In Acronym) statements mean?  Well, I'm glad you're here on this page, because here we're going to debunk 5 common mortgage phrases that you may see if you're working with a loan officer or company that's not the JM Loans team at Mason Mac, and what those phrases really mean to the people who aren't in the mortgage trenches each and every day.
 
 
Jargony phrase #1 - "we have no closing costs!"
What it really means - "we have high interest rates!"
 
Huh?  Yep.  There is no free lunch in … (5 comments)

marketing: How to Turn Buyer Leads Into Buyers - 08/23/18 02:30 PM
How to Turn More Buyer Leads Into Buyers - A Free Webinar from Mason Mac's Agent XPerience
 
When: Next Wednesday, 8/29 at 11am Pacific (2pm Eastern)
Where: Live, via gotowebinar
How much:  Free Fiddy!
What: A quick 30 minute session showing you how to close more buyer leads!
 
 
     Working with buyers in today's environment is tough.  Multiple offers.  Buyers unsure if they're able to afford a home they'd want to live in.  Enticed by the lower price tag and flexibility offered by renting (who hasn't heard the "I'll just rent for ONE MORE year...")
 
     As a real estate professional, you KNOW you can … (2 comments)

marketing: Tahoe Takeaways Part II - The Marketing - 05/01/18 01:24 PM
Tahoe Takeaways Part II - the Marketing
 
 
     In Part I of my take aways from our annual Lake Tahoe summit, I discussed the market - where it is, and where it's headed.  Another major topic of Tahoe this year was marketing.  Marketing is no small part of what we do, and is actually the single most important thing we can become better at to increase our production, but the means of marketing are a constantly changing animal.  So how to keep up?
 
     I'd argue (and speakers at Tahoe would agree) that we need a combination approach - new technology combined … (17 comments)

marketing: Top 10 Reasons MasonMac is a Realtors Best Friend - 03/30/18 01:59 PM
This post is the entirety of a 5 post series originally published to LinkedIn. 
 
 
Hi Realtors! **insert waving emoji here**. **Thinks "that emoji is waving, right??**
I digress...
 
     Do we know each other? Do you know about my company, Mason McDuffie Mortgage? You should! No, really. I know, I know - every loan officer wants you to know them and their company and they'll all tell you they're the best. Best service, best rates, best bagels, blah blah blah. You'll see mortgage CEO's talking about market compression, fancy new hires, and sliding boards in their offices. And you'll see brokers tell you … (4 comments)

marketing: If you gave out Business Cards on Halloween... - 11/01/17 12:25 PM
If you gave Business Cards on Halloween
 
Here's what I want you to do to guarantee more similar success for the future of your business:

 
     On Thanksgiving, when your family or friends are gathered around the table, let them all know you're thankful.  Thankful for the opportunity to serve them for all of their buying, selling, and property management needs throughout the year, and thankful for the opportunity to fire them from your life if they EVER.USE.ANYONE.ELSE for real estate.

     On Christmas, call your database and tell them what the day is truly about.  The birth of Jesus, and the need … (66 comments)

marketing: Are You Using Canned Content? Stop It (and here's why) - 10/02/17 05:49 PM
Are You Using Canned Content?  Stop it!
 
     Using canned content?  Scheduled posts on your social media?  Great idea, right?  Super convenient, and you can post in advance for times when you won't be around.  Just line up your content and step away.  Like this twitter account clearly did when scheduling their post from this morning:
 
     Yes.  This morning.  I'm giving whoever runs this account the benefit of the doubt of not thinking they're simply a vile human being and chalking it up to that ever-convenient "auto/scheduled post" feature we all know and love.
 
     Or how about the Realtor … (40 comments)

marketing: The Best Things in Life are Free - 08/16/17 02:44 PM
The Best Things in Life are Free
 
 
     In thinking of content production for the Mason Mac blog, I went back to my archives for inspiration and found a bunch of my original, "members only" posts from before I became a paying member in ActiveRain (and thank goodness for that, my blogs look atrocious!).  I stumbled into a post offering up a free ebook that I promoted in 2010, and just went back to the link - wouldn't you know it, it still works!
 
     For those looking for a good (and fast) read from a really bright mind, check out this … (6 comments)

marketing: I Still Say Start With Active Rain - 07/26/17 01:56 PM
I Still Say Start With ActiveRain

 
     Today I had a meeting with a local, young, and successful agent in my office.  In an hour's time we talked about a lot.  Website creation, SEO, blogging, social media, video marketing, referral business, long-tail keyword use, and network growth - all in an hour.

 
     Like a lot of agents (and business owners in general), the question that came up first was "where do I start?".  My answer, as it has been for the past few years, was simple.  ActiveRain.
 
Why?

 
     There's been a lot of flack that ActiveRain has "fallen off".  It … (56 comments)

marketing: My Favorite Brands - 03/31/17 03:27 PM
My Favorite (and Least Favorite) Brands
 
     We were given the contest opportunity for March to consider branding, and to write about our 3 favorite brands.  I have a lot of brand loyalty, and the 3 below are ones that I've used, and will continue to use, for years to come.
 
Bauer Hockey
 
I've been playing hockey as far back as I can remember, and from the early days til today (with a short breakup when Bauer briefly merged with one of my least favorite companies of all time, Nike), I've trusted Bauer products for performance and endurance.  They produce everything a hockey … (11 comments)

marketing: How Loan Officers Can Survive in a Rising Rate Environment - 03/01/17 02:55 PM
How Loan Officers Can Survive in a Rising Rate Environment
 
 
     During periods of constantly rising interest rates, the mortgage business shrinks, sometimes substantially.  Since November, we've seen 30 year conventional fixed rates move from the mid 3's to the mid 4's, and because of that, refinance applications are down by a large margin.  The many mortgage operations that function as call centers and thrive on incoming calls largely in response to low rate advertisements are typically in a lot of trouble in environments like we're seeing now.  
     Because of that, I was inspired to write a piece on … (3 comments)

marketing: Agent Education Starts with ActiveRain - 11/07/16 07:54 AM
Agent Education Starts with ActiveRain
 
     This morning I met with a friend & local Realtor that is interested in taking their real estate business to the next level in 2017.  Already hard working, savvy, smart, and personable, she's well on her way to becoming a top producer, but her online presence (by that, I mean turning time spent online into commission checks) is lacking.  Thankfully, that'll be changing in 2017, so we met today to talk about some strategies and some things she should be doing between now and then.
 
     As it turns out, just about everything we discussed … (27 comments)

marketing: Editing - 08/16/16 12:41 PM
Editing
 
 
     As an English major, I've always been accustomed to having my written work edited.  Peer review, professional editing, and even doing a second (or third..or fourth) take myself are all ways I've caught errors, improved works, and put a best foot forward.  In real estate, editing isn't a regular part of the business, but it should be.
 
     Between contract work, creating addendums, marketing, and even email communication, we do a lot of written work.  When things aren't properly edited, misspellings & poor grammar abound, and every so often, something pops up that makes you scratch your head and say, "Huh?"
 
 
  … (64 comments)

marketing: ActiveRain is Ahead of the Curve - 08/05/16 05:23 AM
ActiveRain Is Ahead of the Curve
 
 
     Yesterday  I tuned in via Facebook Live to Inman Connect San Francisco to catch keynote speaker Gary Vaynerchuk (or Gary Vee, to his 'followers') as he spoke to a room full of real estate professionals on how to survive & thrive in the modern market.  There was a lot of talk about tech and using social media to capture new business and stay relevant.  There was also a lot of ideas tossed out there on how to be successful in today's real estate world.
 
 
     While there were some good takeaways, a lot of the … (41 comments)

marketing: Step Toward Success - 07/20/16 06:35 AM
Step Toward SuccessEducation and action are key to moving mortgage professionals toward their goals
 By John Meussner, loan officer, Mason-McDuffie Mortgage | 
As 2016 continues to unfold, people across the country are obsessed with getting in 10,000-plus steps each day to meet their fitness goals. That challenge is in front of them all day, displayed on their health-tracker smartwatches and wristbands, showing them just how far they are from reaching the mark. When their daily goal is far off, the effort level increases, and when they are closing in on the 10,000 steps, the effort goes through the roof.
Many of these 10,000-step devotees are young … (7 comments)

 
John Meussner, #MortgageMadeEasy Walnut Creek, CA 484-680-4852 (Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA,) Ambassador large

John Meussner

#MortgageMadeEasy Walnut Creek, CA 484-680-4852

Walnut Creek, CA

More about me…

Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA,

Address: 23441 S Pointe Dr, Ste 110, Laguna Hills, CA, 92653

Office: (949) 247-7530

Mobile: (484) 680-4852

Email Me



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