online marketing: What makes going home for the holidays meaningful to you? - 10/08/10 10:21 AM
Today we launched our "Home for the Holidays" contest. We want to know why it would be especially meaningful for you to go home for the holidays this year. The winner will receive a travel voucher for $1,500 to help send them home for the holidays.
Plus, 5 lucky entrants will be randomly selected to receive a $100 Apple gift card!
Share your story with us!
Visit Facebook.com/Lennar or Lennar.com to enter. 


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online marketing: Winners Announced In Lennar’s “Moving Experiences” Contest - 06/29/10 09:45 AM
Lennar is proud to announce the winners of our “Moving Experiences” Contest. Thank you to everyone who entered their incredibly “moving” stories. Out of the more than 350 entries that were submitted in Lennar’s online contest, one story stood out above the rest and moved us the most. Congratulations to Rebecca Friedman, Lennar’s Grand Prize winner and the proud owner of a new iPad. You can view Rebecca’s moving story on Lennar’s Facebook page by clicking on the link below. And congratulations also to Lennar’s three iPod Touch winners: Angela Loupe, Charlotte Parscal and Juanita Cunningham. Be sure to look for … (0 comments)

online marketing: New and Improved Lennar.com - 05/21/10 02:22 AM


Searching for your new Lennar home just got eaiser. Lennar is proud to announce a new and improved Lennar.com. Special enhancements have been made featuring personalized functionality that simplifies the search path and online experience for our customers.
At lennar.com, you now have an easier way to navigate a great deal of information, reducing the amount of clicks to get from the homepage to the information you need. Our new dynamic mapping will make it simpler for you to find new homes in communities that fit your needs. The maps show only the communities that meet your search criteria. Just … (0 comments)

online marketing: Only 2 Days Left! - 04/20/10 04:56 AM

There are only two days remaining to enter our You've Got The Power contest.  We are seeing some great ideas on living GREEN!  Do you have an idea?  Be sure to submit it before 11:59 pm EST on April 22nd!  Visit Lennar.com or the Lennar page on Facebook to enter!
The entry with most votes will receive an iPad! 3 other winners will be selected at random to receive an iPod touch. Don't have an idea?  That's okay, you can still view all the entries and vote for your favorite through April 29th!
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online marketing: Is ActiveRain Addicting? - 03/31/10 07:39 AM
We think it is!  What could be better than a social network dedicated to the topic we love most...Real Estate!  It seems only natural that as we continue to explore social media, we make ActiveRain an integral part.  We've learned so much just from reading others' blog posts and hope you also learn from us.  It's great to connect online with the people we see in our Communities and Welcome Home Centers across the country. It's no wonder we are addicted!
In fact, ActiveRain is so addicting that even our local markets across the country are getting involved.  We are so … (2 comments)

online marketing: Lennar Kicks Off “You’ve Got The Power” Online Contest - 03/26/10 03:25 AM
We have had so much fun reading your entries from our past contests that we wanted to do it again! You have shared what "home" means to you. You have shown your generosity during the holidays. Now we want to know what you would do to go green.
Visit Lennar.com or the Lennar page on Facebook and enter Lennar’s “You’ve Got The Power” Online Contest. Tell us one thing you would change in your home to help you live a greener life.
We will give away a new iPad to the winner who receives the most votes, and three additional winners will … (0 comments)

online marketing: Using Videos to Educate Buyers and Homeowners - 11/17/09 02:23 AM
It's pretty apparent that people are watching more and more videos online with more than 10 billion videos viewed on-line in the month of August.  Did you miss the most recent news or entertainment event on TV? You can find it on YouTube.  Did you miss your favorite TV show?  Go to Hulu and you can see it in its entirety.  Have you received an email recently with a link to a video?  Or have you have seen videos show up in your news feed on Facebook?  It seems everywhere you look on-line videos are present.   In order to keep … (3 comments)