presentation: Marketing Strategies for Success: 2 Marketing Blunders You Can’t Afford to Make!
- 06/30/09 10:44 PM
In today’s challenging marketplace there are already so many problems that you really can’t afford to make any on your own! This is a time to sit up, pay attention, and work on your business. And yet so many business owners are doing the opposite; they have put blinders on and appear to be feeling their way through this in the dark. Let me shed some light. Blunder #1: Waiting for the Economy to Change You have adopted a wait and see approach to the current economic climate. You are certain that things will improve in time so it is best … (1 comments)
presentation: Marketing Success Strategies: Leveraging Your Brand, The Key to Survival
- 06/19/09 02:08 AM
Stop operating in a vacuum and realize that you are part of a team of vendors, suppliers, and service specialists who deliver a product to the consumer. The key is to create your own team rather than allow the consumer to shop for each resource. This is called leveraged branding. It could be a joint venture (taking online language offline) between a restaurant, a hotel, a florist, and a local gym. These are all resources a guest in town might need and find them all marketed in one place so there is no need to shop further. This is all about … (0 comments)
In today’s challenging marketplace there are already so many problems that you really can’t afford to make any on your own! This is a time to sit up, pay attention, and work on your business. And yet so many business owners are doing the opposite; they have put blinders on and appear to be feeling their way through this in the dark. Let me shed some light.
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