sell your home: The Lipstick Effect: What Finishing Touches Does Your Home or Listing Have?
- 11/05/09 02:23 AM
I saw an article last week about how interior designers should find their "Lipstick Effect." Leonard Lauder of Estee Lauder created that phrase to explain how his company could survive in an economic downturn - because women would spend money on makeup and lipstick - the little extravagant necessities - even when money is tight.
So, it got me thinking about my own work as a designer, stager and decorative artist. We all have to find that "sweet spot" that keeps us making sales and not being a victim of the economy.
My blog will detail home staging strategies, ideas and advice for realtors and consumers as well. It will focus on creating an atmosphere in a home - rather than just making a home look pretty. Creating an emotional "tug" at the heartstrings of a potential buyer is just as important a strategy in the decision-making process as prudent pricing. The tips and ideas will be cost-effective - and user friendly.
I saw an article last week about how interior designers should find their "Lipstick Effect." Leonard Lauder of Estee Lauder created that phrase to explain how his company could survive in an economic downturn - because women would spend money on makeup and lipstick - the little extravagant necessities - even when money is tight. 
;)
;)
