Lara O'Keefe's Blog

1. Mortgage rates are the lowest since the 1940's! 2. It's a buyers market. 3. Lots of builder incentives and discounts. 4. New homes are much more energy efficient and will save you money on bills. 5. Tax breaks. 6. Warranties - 1 yr home, 2 yr mechanical, 10 yr structural, 20 yr shingle. 7. Big...

Not that I needed proof, but Realtors really are good people! It was just starting to get dark on a freezing cold and rainy night. A Realtor, Shirley, and her client arrived to look at one of my new homes. We heard a tiny "meeeeoooow" come from across the street. We all looked at each other and s...

Marketing gurus often mention thinking outside the box and grabbing your audience's attention. They also advise to know your target market. I am working on a marketing piece for a coworker and we were brain storming on what message he wanted to use to appeal to his audience. He sells patio homes ...

Being positive is the best revenge! We have made it through 2008 with a "challenging" Real Estate market. We have taken endless negative press from the media. Our traffic has slowed and income has been affected. 2009 is when I say "ENOUGH!" to the negativity! It is time to put on a positive outl...