marketing: Funny Headlines
- 02/10/09 01:00 PM
The importance of proof reading your material before printing or publishing has never been as important as it is now. With so many professionals now blogging and putting ourselves out into cyberspace, the risk is even higher of looking bad or unprofessional. The house ad on the left takes away from the intention of the ad and somehow makes the house seem less ... s-o-p-h-i-s-t-i-c-a-t-e-d!
The ad on the right was intended to say "let us help you find the right F-I-T ... not TIT!" That was pretty bad. People form an impression of us from the … (32 comments)
marketing: Put your heads together!
- 01/27/09 11:59 AM
I have been integrating my Golden Retrievers, Bailey & Baxter into my Realtor marketing for some time now. It seems to stand out as different from all the other house pictures out there promoting Real Estate. This is my latest marketing piece that I have created using my dogs.
Does it catch your attention? Would it make you stop and look at it compared to everything else in your office mail box? I use 5.5 x 8.5 full color, glossy post cards to give it a professional appearance.
The funny thing is, that I think I promote and market my community more because … (12 comments)
marketing: Doggie Style Marketing!
- 01/19/09 02:50 PM
Thanks so much to the collective Active Rain Think Tank! In my previous post, Doggie Style, I had solicited the help of Active Rain on a marketing project that I was doing for my friend, Henry. I posted a cute picture of a Yorkie curled up asleep in the covers and asked for a clever tag line. We were so pleased and overwhelmed by the outpouring of humor and suggestions! We couldn't believe the amount of choices we had in such a short time. The tag line we finally selected was "Who says you have to give up luxury in a patio … (11 comments)
marketing: Doggie Style
- 01/06/09 12:06 AM
Marketing gurus often mention thinking outside the box and grabbing your audience's attention. They also advise to know your target market. I am working on a marketing piece for a coworker and we were brain storming on what message he wanted to use to appeal to his audience. He sells patio homes at Sedona in Frisco and the majority of his buyers are empty nesters who are down sizing and single women who want a low maintenance lifestyle. The common thread they both have is that they are small dog owners. Another friend provided me with a picture of her adorable dog, … (72 comments)
marketing: Active Rain is #7 of Top 10 Marketing Secrets!
- 11/05/08 01:44 AM
10,000 real estate professionals were surveyed in a recently published article. It seems that we are all ahead of the curve just by actively participating in Active Rain!
The purpose of the survey was to understand how Realtors are spending their marketing dollars: •· How much they are spending? •· How their marketing mix is structured? •· What online and offline channels they are using to contact prospects, existing clients and other pros?
Top 10 Marketing Secrets: 1. Direct mail, newsprint, email and online marketing are the popular marketing channels … (42 comments)
marketing: Smoke Your Competition!
- 10/21/08 11:28 AM
Marketing is so key to driving traffic and getting new business. It is often where people cut costs and cut their own throats. It is a first impression that allows you to stand out above your competition. You invest money up front in order to make more later. The commission from one home sale can pay for an entire year of flyers. Spend Money to Make Money! It's an old adage that you must spend money in order to make money. It still rings true in this day and age. I design and pay for all of my own marketing … (33 comments)
marketing: Guerilla Marketing
- 09/28/08 10:53 AM
Guerilla marketing evokes an emotional response to gain attention!
This picture, for example, is my dog Baxter. It makes people think "awww how cute," but with the right tag line it can make you think about moving out of an apartment, getting a bigger yard, or even the American dream of 2.5 kids and a dog. Possible tag lines for this photo: "Need a new woof?" "Gardening advice?" "Sprinkler system included!" It needs to stand out as different in order to be noticed. The text should be concise and to the point and of course include contact information. Include a … (35 comments)
marketing: Doggie Bag!
- 08/26/08 12:49 PM
This is a picture of Baxter when he was about ten weeks old. He had been sneaking into the closet, looking for trouble, and he found this gift bag. I saved it from being chewed to shreds, but thought it would make a cute picture. It took many, many tries to keep this energetic litlle devil in the bag! I have been wanting to use this picture in my marketing to Realtors (usually spec home related.) Does anyone have a clever tag line that I could use with this picture?
For more information please contact Lara O'Keefe at … (45 comments)
marketing: Need Realtor Advice!
- 08/10/08 07:00 AM
I the spirit of forever improving, which should lead to more sales, I would really like to pick your brains as Realtors. What works for builders marketing to Realtors? •· What marketing pieces stand out and get your attention? •· What method of getting the message to you is the most effective? •o Office visits? Mailbox? •o Sponsoring meetings in your offices? •o Having events at our model home? •o Email? How often? •· How can we cultivate a better one on one working relationship? Whatever advice or help that you can offer would be greatly … (9 comments)
marketing: Hound Mounds-"#1 in the #2 business!"
- 08/08/08 02:41 PM
Marketing is every good salesperson's hobby. We cannot seem to turn it off sometimes. Well, I was spending the day by the pool with my Golden Retrievers and I was thankful that my husband had talked me into a new poop scooping service. I say this because it was 107 degrees and I did not miss the foul odor. This got me wondering about clever names for such services. I googled it and was amazed how creative and funny these company names were. So I decided to share them with you: •· Doody Calls •· Scoop Le Poop •· Muttley's Maid … (4 comments)
This picture, for example, is my dog Baxter. It makes people think "awww how cute," but with the right tag line it can make you think about moving out of an apartment, getting a bigger yard, or even the American dream of 2.5 kids and a dog. Possible tag lines for this photo: "Need a new woof?" "Gardening advice?" "Sprinkler system included!" It needs to stand out as different in order to be noticed. The text should be concise and to the point and of course … (3 comments)
The importance of proof reading your material before printing or publishing has never been as important as it is now. 
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