opportunities: Real Estate Franchises Are Slow To Innovate?
- 04/11/14 07:01 AM
Real estate franchises are slow to innovate. If you look at the top real estate franchises they all do pretty much the same thing, and try to be everything to everybody. But some of the firms that are very successful follow a very rare marketing philosophy: When you want to move ahead of the pack, think niche. In the real estate world, there are some companies that do this well. Some specialize in luxury homes, some specialize in commercial real estate, but most of the real estate franchises are just open to whomever walks in the front door. … (0 comments)
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