Real estate franchises are slow to innovate. If you look at the top real estate franchises they all do pretty much the same thing, and try to be everything to everybody. But some of the firms that are very successful follow a very rare marketing philosophy: When you want to move ahead of the pack, think niche. In the real estate world, there are some companies that do this well. Some specialize in luxury homes, some specialize in commercial real estate, but most of the real estate franchises are just open to whomever walks in the front door. (0 comments)
I’m Joe Rickert and I serve as the Franchise Operations Manager for Look Inside Realty Franchise, a full service realty brokerage with a specialty in helping investors acquire properties at the foreclosure auction. I’m a licensed real estate agent and have several years’ experience buying homes and office buildings at foreclosure auctions, both for myself and for investor clients of INFOclosure.com. The auctions are the only place I know where you can buy homes and other properties for much less than the market value. You won’t find these deals on the Multiple Listing Service (MLS) that most real (2 comments)