realtor: Real Estate Marketing that's Recession Proof - The Web 2.0 Goldmine
- 11/06/08 07:52 AM
I can't believe three years have passed since I first began introducing Real Estate professionals to Web 2.0 social media marketing. What first began as marketing on just social networks like Myspace, YouTube, and Facebook, has expanded to encompass the vast, new and rapidly growing online media outlets. If you were to take a snapshot at the growth of this Web 2.0 phenomenon back in 2005 and compare it now, it would appear like a virus that literally doubled every 24 hours. Now, I'm not just speaking about huge-growth of a new phase of the internet and communication. I am also … (4 comments)
realtor: Is Real Estate Advertising a Waste of Money?
- 10/07/08 01:20 PM
Hmm, what are your thoughts? I can't say that I know one single real-estate professional that's created a cash machine business by sending postcards, advertising in the yellow-pages or newspaper, do you? I truly believe that the real estate profession has just become used to throwing money away on less effective advertising and marketing the past several years. In actuality, the return on investment happens to be low and the costs can definitely accelerate you and your business into the poorhouse in no time. Most people have tried the same things if you think about it, as the same antiquated real … (4 comments)
realtor: Fresh Web 2.0 Real Estate Marketing Tricks - Dominate Your Competition
- 10/04/08 09:49 AM
Every time I see the average real estate professional (realtor, investor, mortgage broker, etc...) using the same dinosaur marketing techniques that their former consultants beat into them, I wonder if they enjoy wasting money and getting crappy results. It's undeniable that this economic recession is making it hard for for many people in many areas of life. In fact, consumers are not responding to the traditional forms of advertising like before. Eric Hoffer once stated, "In times of change, the learners will inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists!" … (4 comments)
realtor: How to Use Viral Real Estate Marketing on MySpace
- 10/04/08 09:38 AM
Alright, some of you are probably wondering, "What the heck is viral marketing?" Let me clear something up fast. "Viral marketing" is in no way related to a computer virus. On the contrary, this term is referring to a marketing plan which propagates like a virus. Simply put, from one person to the next at high speed. It is otherwise known as "buzz marketing," but viral marketing just refers to any trick or strategy to establish buzz, while getting other individuals to market you product or service for you. This is all done with no extra effort on your behalf. This … (1 comments)
I can't believe three years have passed since I first began introducing Real Estate professionals to Web 2.0 social media marketing. What first began as marketing on just social networks like Myspace, YouTube, and Facebook, has expanded to encompass the vast, new and rapidly growing online media outlets. If you were to take a snapshot at the growth of this Web 2.0 phenomenon back in 2005 and compare it now, it would appear like a virus that literally doubled every 24 hours. Now, I'm not just speaking about huge-growth of a new phase of the internet and communication. I am also … (4 comments)
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