The old cliché in real estate is location, location, location, but the marketing cliché of today is great photos, great photos, great photos. Marketing dollars need to get stretched and I get that but the place to skimp is not in the photos that get placed on the web for sellers. According to an article today that was posted in AGBeat: “ The NAR report focuses in on the critical nature of photography, with 85 percent of home buyers finding property photos to be “very useful” on websites….”
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