marketing: Getting in Front of our key target market – the Homeowner
- 02/07/08 02:57 AM
Having a strong network with Real Estate Agents is a critical pipeline to staging jobs, no question. However, we have all identified challenges in terms of building referral alliances with the REA community. Although there is a wave of agents using staging as a standard marketing tool for their vendors, there is a larger faction who use it hit and miss, or do not use it all. It is not the agents who have the most to lose from a mediocre approach to property marketing, it’s the homeowners. And therefore I believe that the homeowner is our real target market. … (12 comments)
marketing: Marketing homes
- 01/26/08 06:40 AM
Recently I started doing some continuing staging education. I tell you honestly that after four years in business, I did it primarily to get more web presence and referrals, and I didn't think the credential would hurt with agents. Quickly I am seeing there is a lot more to be learned and to be re-learned. One of the first (smart) things it tipped me to was to constantly watch listings for a number of variables. Of course I did that time to time, but I had never really looked in terms of the agent's marketing strategy. Today I noticed some stuff that … (7 comments)
Having a strong network with Real Estate Agents is a critical pipeline to staging jobs, no question. However, we have all identified challenges in terms of building referral alliances with the REA community. Although there is a wave of agents using staging as a standard marketing tool for their vendors, there is a larger faction who use it hit and miss, or do not use it all.
;)
;)
